Sr. Media Strategy Consultant - Pharma

Job Description

Insight Global's top Pharmaceutical client is seeking a senior consultant to join their Media Excellence organization. The Consultant will be leading the planning, execution, and optimization of integrated media strategies across HCP and patient audiences. You will collaborate closely with brand, analytics, privacy, and agency partners to ensure media plans align with broader go-to-market strategies, comply with regulatory standards, and deliver measurable impact. Day to day, you'll guide investment decisions, evaluate performance and insights, optimize channel mixes, and continuously evolve media approaches by leveraging data, emerging platforms, and best practices to drive brand and business growth. There are two openings for this role, one focused on Upfront and Agency strategy, and the second specific to the Corporate Equity workstream focused on Paid Search + Social.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Skills and Requirements

Proven experience leading pharmaceutical or healthcare media strategy, spanning both HCP and DTC/Patient audiences

Deep expertise in omnichannel media planning and orchestration, with specific expertise in Paid Search and Social Media

Strong ability to translate brand and business objectives into high-impact media strategies with measurable outcomes

Demonstrated ownership of media performance, measurement frameworks, and ROI-driven optimization

Experience managing and influencing media agency partners (AOR) and cross functional stakeholders

Solid understanding of regulatory, legal, and privacy requirements impacting pharma media and data usage Advanced knowledge of SEO and organic search optimization in partnership with web and content teams

Track record of introducing and scaling innovative or emerging media approaches

Experience educating teams and building internal media capabilities and best practices