CRM & Lifecycle Marketing Manager
Nederlander, New York, NY, United States
Monitor and grow CRM databases across all owned channels
Develop acquisition strategies to expand opt-in patron lists
Report on engagement, retention, and churn metrics
Channel Ownership & Operations Own execution and deployment of Email, SMS, Direct Mail, and In-App campaigns, including pre & post-show patron communications
Manage Salesforce Marketing Cloud and Data Cloud segmentation
Optimize lifecycle flows including abandon cart and loyalty journeys
Performance & Analytics Define and track KPIs: open rates, CTR, conversion, revenue influenced, churn
Partner with Business Intelligence to assess CRM performance
Manage relationships with Salesforce, Attentive, and Validity
Cross-Functional Collaboration Collaborate with Marketing Director on acquisition strategy
Partner with Ad Sales on reporting and performance insights
Support Group Sales CRM initiatives
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.
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Develop acquisition strategies to expand opt-in patron lists
Report on engagement, retention, and churn metrics
Channel Ownership & Operations Own execution and deployment of Email, SMS, Direct Mail, and In-App campaigns, including pre & post-show patron communications
Manage Salesforce Marketing Cloud and Data Cloud segmentation
Optimize lifecycle flows including abandon cart and loyalty journeys
Performance & Analytics Define and track KPIs: open rates, CTR, conversion, revenue influenced, churn
Partner with Business Intelligence to assess CRM performance
Manage relationships with Salesforce, Attentive, and Validity
Cross-Functional Collaboration Collaborate with Marketing Director on acquisition strategy
Partner with Ad Sales on reporting and performance insights
Support Group Sales CRM initiatives
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr