Wholesale Marketing Programs Manager

Role: Wholesale Marketing Programs Manager

Location: Remote

We are Growers, We are Wholesalers, We are Producers, We Are Budtenders, We are Retailers, We are Partners, and We are Hiring

The Wholesale Marketing Programs Manager leads the strategy and execution of marketing programs designed to drive retail performance. By partnering closely with sales and dispensary partners, this role ensures our brands show up effectively across wholesale channels and deliver strong, consistent sell-through.

Your Impact

Drive wholesale revenue through smart, sales-focused marketing programs

Build and manage promotional calendars aligned with sales goals, product launches, and inventory needs

Manage key platforms like Dutchie, iHeartJane, Springbig, Sparkplug, and Weedmaps

Own digital retail presence (menu ads, promos, merchandising)

Support budtenders and dispensaries with campaigns, contests, and marketing assets

Track campaign performance (ROI, sell-through, engagement) and optimize based on data insights

Partner cross-functionally to keep programs on-brand, compliant, and running smoothly

Your Strengths

5+ years of experience in brand, retail, or wholesale marketing (cannabis experience preferred)

Experience working with CRM tools (Salesforce) and strong data analysis skills

Proven ability to manage multiple campaigns and priorities in a fast-paced environment

Strong project management and cross-functional collaboration skills

Data-driven mindset with strong problem-solving abilities

Excellent communication skills

If we are EMPATHETIC, HONORABLE & ACCOUNTABLE

And we grow ourselves and business with GRIT then we will be

CHAMPIONS OF CANNABIS

Why Join Us:

Holistic Industries offers a comprehensive benefits package, including competitive base pay, medical, dental, and vision coverage. We also offer a team member discount in our stores, a Health Savings Account, pet insurance, and a 401(K) with a company match. Additional benefits include company-paid short term and long-term disability, life and AD&D insurance and mental health and urgent care services. Team Members can also take advantage of our referral program and generous paid time off (PTO).

Massachusetts pay range $85,000—$100,000 USD