Group Account Director - Experiential (XP) Marketing/Live Events/NYC-based

SoHo Experiential is seeking a seasoned Group Account Director to lead a dynamic team in planning and executing experiential marketing programs for a diverse portfolio of brands. Based in New York City, this full-time role involves strategic oversight of event activations, client relationship management, and team leadership. Ideal candidates will bring 8+ years of agency experience, a passion for live events, and a proven ability to manage multiple projects and direct reports.

This role reports to the SVP, Client Services, and will be on the Live Events Group team.

Responsibilities

Manage and groom an activation team that plans and executes experiential marketing programs and events for a variety of brands

Act as top-to-top event contact for clients and translate their vision into best-in-class Experiential programs

Collaborate with clients to develop a comprehensive planning workback timeline for all brand programs and events, and hold internal and external activation teams accountable for hitting key milestones

Serve as the strategic lead on the development and execution of all programs and events within scope (oversight of end-to-end process)

Oversight of budget development and ongoing management for brand programs plus events through final reconciliation

Assess resourcing for the team based on life cycle of events (i.e., planning, on-site execution, pre-production, and wrap up) to make informed requests for additional needs.

Collaborate with key stakeholders to write and deliver post-event reports, providing informed insights and forward recommendations

What You Bring to the Table

8+ years Experiential Marketing and Live Events experience in agency client services role

Hands-on experience managing events from concept to activation

Experience leading teams, you will be responsible for managing 4+ direct reports to service the day-to-day business

Ability to oversee multiple brands and activations simultaneously

Entrepreneurial spirit, self-starter, strategic thinker, and proactive problem solver

Exceptional communication, organizational, and project management skills with a keen eye for detail

Remain calm under pressure when navigating competing priorities

Have strong written, verbal and public speaking skills

Strong budget management skills

Based in the greater NYC region

Ability to travel 25% of the time

Experience with project management tools such as Monday.com is ideal

What We Offer

Competitive pay.

Comprehensive benefits including medical, vision, dental, and access to a suite of wellness programs.

A generous PTO policy including company holidays, vacation days, wellness days.

Opportunities to learn and grow while making an impact.

A group of people who value each other as much as the work we create.

*Certain employee benefits are only applicable to full-time employees.

SoHo Experiential is an equal opportunity employer and does not discriminate based on race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria.

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