
Public Relations Director of Strategy (Tech/AI)
Jennifer Bett Communications, New York, NY, United States
Overview Since JBC launched in January 2014, we’ve been focused on delivering results through meaningful narratives and dynamic, results-driven strategies. We represent today’s uniquely competitive brands that upend evolving consumer markets, building relationships with transparency and empathy, and using a data-driven approach to secure market share for our portfolio brands.
JBC is headquartered in New York City and Los Angeles with a global reach. Our team is known for a high talent retention rate and a forward-thinking workplace culture. We provide compassionate benefit packages, including comprehensive reproductive-care benefits, four-day summer workweeks, and agency-wide monthly mental health days. We view our work through the lens of diversity, equity, and inclusion—championing the next generation of entrepreneurs, no matter their identity or background.
Some of our competitive, human-first programming includes:
Split in-office x work-from-home schedule
Flexible PTO and four-day summer workweeks
Commitment to DEI via workshops, speaker sessions, and engagement opportunities
Ongoing philanthropic events, both in-person and virtual
About the Job:
Responsibilities Develop PR strategies and dynamic pitches to meet client objectives and goals
Proactively go above and beyond traditional pitching efforts to target specific editors, back into pitches, prompt clients for useful information and creatively utilize known data and insights
Consistently think outside the box on how to level up client activity, suggest interesting media activations to support brand objectives
Strategic plan and execute outreach plan with little to no changes from leadership team
Pitch and secure feature stories, brand stories, etc. on national and regional level across online, print, broadcast and podcast media
Update all client materials and other written materials
Draft press releases
Monthly client reporting
Communicate with clients regularly via email, phone and in person and build strong relationships with clients, helping to manage client expectations
Communicate daily with high-level editors/media and continue to build new and strong relationships with key editors in business, tech media and more
Mentor junior staff on a regular basis and work with VP to support their development
Provide proactive and consistent updates to VP about the health of account, team and overall day-to-day activity
About You 6-7 years of PR experience (primarily agency experience)
A strong editorial network of consumer technology, AI and business editors and writers
A clear vision of evolving cultural landscape, with a specific interest in health and wellness industries
Curiosity about emerging trends, eagerness to learn and build new skills and try new things
Naturally proactive, with outstanding attention to detail and meticulous organizational skills
A people person, skilled at building and nurturing relationships, with proven experience in supportive team management
A team player, with ability to work both collaboratively and independently
Skilled writer and communicator
Ability to balance many priorities and act resourcefully, while maintaining a positive attitude
COVID-19 vaccination is a requirement if hired. Candidates may request an accommodation due to disability or sincerely held religious belief, as required by law.
JBC is committed to the health, happiness, and well-being of each and every one of our employees, both professionally and personally. We strive to create a workplace where team members are supported in their short- and long-term career growth and fulfillment.
Benefits Flexible paid time off policy, including vacation and caregiver leave
4-day workweeks in the Summer and early Fridays closures
12 weeks paid leave to bond with a newborn, adopted, or fostered child (6-month waiting period for full-time employees)
Inclusive holiday calendar with a paid break in December
Comprehensive health insurance and a 401k matching plan
In-house committees for internships, team-building, community service, and more
Monthly cell phone stipend
Flexible schedules and hybrid in-office with Fridays remote
Paid sick leave with no waiting period
Bereavement leave, including pregnancy loss
Agency-wide Monthly Mental Health Days and additional mental health time for parents
Job Type Full-Time
Job Location Hybrid: 3 days remote + 2 days in-office in New York, NY or Beverly Hills, CA
Contact careers@jbc-pr.com
Pay is based on factors including market location and may vary depending on job-related knowledge, skills, and experience.
Equal Opportunity Jennifer Bett Communications, LLC (JBC) is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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