Associate Manager, Social Media
Hyatt Group, Chicago, IL, United States
Hyatt seeks an enthusiastic Associate Manager to join our Global Marketing Team. In this role, you will be collaborating closely alongside World of Hyatt Social Media colleagues, as well as with a variety of cross‑functional colleagues, including the broader Global Marketing, Communications, Brand teams, and more, where you’ll be instrumental in continuing to make Hyatt a leading hospitality company. You will be part of a team that is passionate about our purpose, committed to nurturing curiosity and new skills, and building connections across the organization with colleagues, customers, and guests.
The Role The Associate Manager, Social Media will work closely with fellow World of Hyatt Social Media colleagues on the Global Marketing team, as well as peers across the Brand, Global Media, Communications teams and other departments, to ensure the content on World of Hyatt’s social platforms is a true reflection of the portfolios, partnerships, and people in the World of Hyatt while also supporting social business goals.
Responsibilities
Creating strategic briefs to inform creative partners of data‑driven social concepts for both upcoming evergreen content, as well as real‑time trendy content
Schedule and publish content via the social media management tool
Monitor and analyze social performance, leveraging insights and recommendations to improve future content
Move quickly on relevant, important social media trends with creative partners for key channels
Support day‑to‑day management and optimization of key social channels, ensuring content aligns with platform best practices
Support with development of social‑first strategies and content plans of ongoing evergreen & campaign efforts
Content creator & influencer management for strategic campaigns
Proactive community management and surprise & delight efforts alongside Global Care Center colleagues
Ongoing quarterly hotel toolkit creation with creative partners for social media management tool for various initiatives
Collaboration with other internal teams to coordinate and amplify marketing campaigns
Light community management as needed on key channels for certain high priority initiatives
Coordinate with Global Media team on ongoing paid social efforts
Qualifications Experience Required:
Minimum of 4‑6 years of experience in a social media management role
Knowledge and experience in the tenets of traditional marketing
Bachelor’s degree in Marketing, Business, Advertising, Communications, English or technology‑related field
Creativity and immersion in social media, with in‑depth knowledge and understanding of social media platforms
Strong familiarity with Sprinklr or similar social media management tools
Ability to work with a variety of partners and team members across different projects
Highly self‑motivated
Proven analytical and problem‑solving abilities
Experience Preferred:
Strong time management, communication, and organizational skills
Project management skills are a plus
Excellent writing and language skills
The position responsibilities outlined above are in no way to be construed as all‑encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.
The salary range for this position is $70,000‑$80,000. This position is also eligible to earn incentive awards, an annual bonus, monthly or quarterly incentives, etc.
The final pay rate/salary offered to the successful candidate will depend on experience, skill level, and other qualifications for the role, as well as the location of the performance of work. Pay for the successful candidate will meet local requirements, including the local minimum wage rate.
Benefits
Annual allotment of free hotel stays at Hyatt hotels globally
Work‑life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on‑site fitness center
A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption
Paid Time Off, Medical, Dental, Vision, 401K with company match
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The Role The Associate Manager, Social Media will work closely with fellow World of Hyatt Social Media colleagues on the Global Marketing team, as well as peers across the Brand, Global Media, Communications teams and other departments, to ensure the content on World of Hyatt’s social platforms is a true reflection of the portfolios, partnerships, and people in the World of Hyatt while also supporting social business goals.
Responsibilities
Creating strategic briefs to inform creative partners of data‑driven social concepts for both upcoming evergreen content, as well as real‑time trendy content
Schedule and publish content via the social media management tool
Monitor and analyze social performance, leveraging insights and recommendations to improve future content
Move quickly on relevant, important social media trends with creative partners for key channels
Support day‑to‑day management and optimization of key social channels, ensuring content aligns with platform best practices
Support with development of social‑first strategies and content plans of ongoing evergreen & campaign efforts
Content creator & influencer management for strategic campaigns
Proactive community management and surprise & delight efforts alongside Global Care Center colleagues
Ongoing quarterly hotel toolkit creation with creative partners for social media management tool for various initiatives
Collaboration with other internal teams to coordinate and amplify marketing campaigns
Light community management as needed on key channels for certain high priority initiatives
Coordinate with Global Media team on ongoing paid social efforts
Qualifications Experience Required:
Minimum of 4‑6 years of experience in a social media management role
Knowledge and experience in the tenets of traditional marketing
Bachelor’s degree in Marketing, Business, Advertising, Communications, English or technology‑related field
Creativity and immersion in social media, with in‑depth knowledge and understanding of social media platforms
Strong familiarity with Sprinklr or similar social media management tools
Ability to work with a variety of partners and team members across different projects
Highly self‑motivated
Proven analytical and problem‑solving abilities
Experience Preferred:
Strong time management, communication, and organizational skills
Project management skills are a plus
Excellent writing and language skills
The position responsibilities outlined above are in no way to be construed as all‑encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.
The salary range for this position is $70,000‑$80,000. This position is also eligible to earn incentive awards, an annual bonus, monthly or quarterly incentives, etc.
The final pay rate/salary offered to the successful candidate will depend on experience, skill level, and other qualifications for the role, as well as the location of the performance of work. Pay for the successful candidate will meet local requirements, including the local minimum wage rate.
Benefits
Annual allotment of free hotel stays at Hyatt hotels globally
Work‑life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on‑site fitness center
A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption
Paid Time Off, Medical, Dental, Vision, 401K with company match
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