Graphic Design Lead

Join Axon and be a Force for Good. At Axon, we’re on a mission to Protect Life. We explore society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Life at Axon is fast‑paced, challenging and meaningful. Here you’ll take ownership and drive real change, constantly grow by working hard for a mission that matters. Your Impact As Graphic Design Lead, you are a creative thinker and team energizer who brings curiosity, strategic vision, and organizational clarity to get great work across the finish line. You will own the quality and momentum of high‑visibility campaigns, product launches, and brand initiatives by leading people and process, not just pixels. What You’ll Do Creative Leadership Lead design for major campaigns, product launches, brand initiatives, and high‑stakes marketing moments across digital, print, social, web, and events Establish and uphold a high visual quality bar – setting the standard for craft, consistency, and brand alignment across the design team Translate complex product and mission narratives into compelling, clear visual stories for public safety audiences Drive creative direction from concept through final delivery, owning end‑to‑end execution on priority projects Mentor and provide direct feedback, elevating the quality and speed of the broader team AI‑Powered Team Leadership Stay ahead of the AI design landscape – as a curious, informed leader who understands what is possible and can direct the team toward the right capabilities Know the difference between basic AI tools (ChatGPT, standard image generators) and more dynamic, workflow‑integrated systems (Higgsfield, Runway, Kling, and similar platforms), guiding the team in applying the right tools to the right problems Champion AI adoption across the team: identify opportunities to improve speed and quality, encourage experimentation, and create a culture where smarter workflows evolve constantly Evaluate and recommend new tools as the landscape shifts, translating technical possibilities into practical creative advantage Production & Collaboration Produce and oversee high‑quality visual assets across formats: campaign graphics, one‑pagers, presentations, social content, web visuals, event materials, and more Maintain and evolve the Axon design system, templates, and visual toolkits Partner closely with Demand Generation, Product Marketing, Sales, and Corporate Communications to translate positioning into customer‑ready creative Manage multiple high‑priority projects simultaneously with strong organizational discipline Prepare and QA final files for handoff to vendors, developers, and event teams What You Bring Required 7+ years of professional graphic or brand design experience, including work at a technology, B2B, SaaS, or agency environment A portfolio that demonstrates both exceptional craft fundamentals and a track record of creative leadership – show us campaigns, brand systems, and the thinking behind them Advanced proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign), with strong command of layout, typography, color, and visual hierarchy Hands‑on experience with AI design tools – demonstrated through real workflow; e.g., Adobe Firefly, Nano Banana, Seedream, Midjourney or similar tools for ideation and production Proven ability to evolve into more dynamic AI tools and systems (video generation, motion, real‑time iteration), and intellectual curiosity to keep pushing further Experience working within established brand guidelines while still finding creative space to push the work Strong communication skills and confidence presenting and defending creative decisions to stakeholders Preferred Experience with motion tools (After Effects, Premiere, Luma, Runway) or short‑form video production Background in public safety, govtech, or regulated industry creative Familiarity with design systems thinking and component‑based design at scale Experience informally mentoring designers or leading creative reviews AI Expectations in This Role This role requires active use of AI. You will: Maintain active fluency with the evolving AI design landscape Move beyond static image generation into dynamic AI tools for video, motion, personalization, and workflow automation Build repeatable, scalable AI‑assisted workflows and share them across the team Exercise sharp editorial judgment about when AI enhances work versus when human craft leads Alignment with Axon’s Values Aim Far – Push creative and technical boundaries on every project Win Right – Deliver quality, brand integrity, and do the work the right way Own It – Drive projects from brief to final delivery with accountability Join Forces – Thrive on cross‑functional collaboration and elevate teammates Be Obsessed – Never settle for “good enough” in craft or in tools you use Expect Candor – Give and receive direct, honest feedback to improve work 90 Days at Axon First 30 Days Immerse in Axon’s brand, design system, campaigns, and team tools Ship your first complete asset set for a live initiative First 60 Days Lead execution on a major campaign or product launch Audit and recommend enhancements to existing AI workflows and tooling 90 Days & Beyond Establish yourself as the creative and AI design leader on the team Drive measurable improvements to design output quality and production velocity Set a new standard for how AI tools integrate into Axon’s visual design practice Work Location This role is based out of Scottsdale or Boston. It follows a hybrid schedule: onsite Tuesdays through Fridays with flexibility to work remotely on Mondays, unless an approved workplace accommodation is in place. The in‑office culture is designed to foster meaningful teamwork, mentorship, and shared success. Benefits Competitive salary and 401(k) with employer match Discretionary paid time off Paid parental leave for all Medical, Dental, Vision plans Fitness Programs Emotional & Mental Wellness support Learning & Development programs Employee Resource Groups (ERGs) Snacks in our offices Base Pay Range $83,700 – $133,920 USD Equal Opportunity Employer Axon is an equal‑opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. If you have a disability or special need that requires assistance or accommodation during the recruiting process, email recruitingops@axon.com. Legal Notice The above job description is not exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. It may change or be supplemented at any time in accordance with business needs and conditions. #J-18808-Ljbffr