Graphic Design Lead

Job Overview As Graphic Design Lead, you are a creative thinker and team energizer who brings curiosity, strategic vision, and organizational clarity to achieve high-impact campaigns, product launches, and brand initiatives. You set creative direction, guide the team beyond pixel‑level work, and stay informed about AI tools to empower the design process. Creative Leadership Lead design for major campaigns, product launches, brand initiatives, and high‑stakes marketing moments across digital, print, social, web, and events. Establish and uphold a high visual quality bar—setting the standard for craft, consistency, and brand alignment across the design team. Translate complex product and mission narratives into compelling, clear visual stories for public‑safety audiences. Drive creative direction from concept through final delivery, owning end‑to‑end execution on priority projects. Mentor and provide direct feedback, elevating the quality and speed of the broader team. AI‑Powered Team Leadership Stay ahead of the AI design landscape, guiding the team toward the right AI tools for each challenge. Know the difference between basic AI tools (ChatGPT, standard image generators) and advanced, workflow‑integrated systems (Higgsfield, Runway, Kling, and similar platforms), and champion their adoption. Identify opportunities to improve speed and quality, encourage experimentation, and cultivate a culture of continuous creative evolution. Evaluate and recommend new tools as the landscape shifts, translating technical possibilities into practical creative advantage. Production & Collaboration Produce and oversee high‑quality visual assets across formats: campaign graphics, one‑pagers, presentations, social content, web visuals, event materials, and more. Maintain and evolve the Axon design system, templates, and visual toolkits. Partner closely with Demand Generation, Product Marketing, Sales, and Corporate Communications to translate positioning into customer‑ready creative. Manage multiple high‑priority projects simultaneously with strong organizational discipline. Prepare and QA final files for handoff to vendors, developers, and event teams. What You Bring Required 7+ years of professional graphic or brand design experience, including work at a technology, B2B, SaaS, or agency environment. A portfolio that demonstrates exceptional craft fundamentals and a track record of creative leadership—show campaigns, brand systems, and the thinking behind them. Advanced proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign), with strong command of layout, typography, color, and visual hierarchy. Hands‑on experience with AI design tools —demonstrate how you incorporate Adobe Firefly, Nano Banana, Seedream, Midjourney, or similar tech into workflow. Proven ability to evolve into dynamic AI tools (video generation, motion, real‑time iteration) and a curiosity to push further. Experience working within established brand guidelines while finding creative space to push the work. Strong communication skills and confidence presenting and defending creative decisions to stakeholders. Preferred Experience with motion tools (After Effects, Premiere, Luma, Runway) or short‑form video production. Background in public‑safety, govtech, or regulated‑industry creative. Familiarity with design systems thinking and component‑based design at scale. Experience informally mentoring designers or leading creative reviews. AI Expectations in This Role Maintain active fluency with the AI design landscape as it evolves. Move beyond static image generation into dynamic AI tools for video, motion, personalization, and workflow automation. Build repeatable, scalable AI‑assisted workflows and share them across the team. Exercise sharp editorial judgment about when AI enhances the work versus when human craft leads. Alignment with Axon’s Values Aim Far – push creative and technical boundaries. Win Right – pride in design quality, brand integrity, and doing the work the right way. Own It – drive projects from brief to final delivery with accountability. Join Forces – thrive on cross‑functional collaboration and elevate the teams around you. Be Obsessed – never settle for "good enough". Expect Candor – give and receive direct, honest feedback. 90 Days at Axon First 30 Days Immersed in Axon’s brand, design system, campaigns, and team tools. Ship your first complete asset set for a live initiative. First 60 Days Lead execution on a major campaign or product launch. Audit and recommend enhancements to existing AI workflows and tooling. 90 Days & Beyond Establish yourself as the creative and AI design leader on the team. Drive measurable improvements to design output quality and production velocity. Set a new standard for how AI tools integrate into Axon’s visual design practice. Work Location This role is based out of our Scottsdale or Boston location and follows a hybrid schedule. Team members work onsite Tuesdays through Fridays, with the flexibility to work remotely on Mondays unless an approved accommodation applies. Benefits that Benefit You Competitive salary and 401(k) with employer match. Discretionary paid time off. Paid parental leave for all. Medical, Dental, Vision plans. Fitness programs. Emotional & mental wellness support. Learning & development programs. Employee Resource Groups (ERGs). Open office snacks. Equal Opportunity Statement Axon is an equal opportunity employer that promotes justice, advances equity, values diversity, and fosters inclusion. We welcome applicants of all backgrounds and commit to hiring talent nationwide, wherever best aligned to the role. #J-18808-Ljbffr