Marketing Manger

Description: Responsibilities Growth & Paid Media Manage Meta, Google, and TikTok ads Own budget, CAC, and ROAS targets Scale winning campaigns and cut underperformers Test creatives, audiences, and offers Retention & Lifecycle Build and optimize email and SMS flows Increase repeat purchase rate and LTV Manage replenishment and subscription strategy Launch winback and upsell campaigns Campaigns & Promotions Plan monthly promotions and product launches Create bundles, sets, and offers that increase AOV Coordinate site, email, and ad campaigns Website & Conversion Improve landing pages and product pages Optimize conversion rate (CRO) Ensure strong reviews, FAQs, and trust signals Content & Creative Direction Brief UGC, before/after, and routine content Guide social content strategy (IG + TikTok) Ensure messaging is compliant and credible Analytics & Reporting Track performance weekly Report on revenue, ROAS, CAC, AOV, and LTV Use data to adjust strategy and spend Requirements 4+ years in eCommerce marketing Experience managing paid ads (Meta + Google required) Strong understanding of email/SMS retention Experience with Shopify Proven results (you can show growth numbers) Preferred Skincare, beauty, or wellness experience Subscription or replenishment model experience Familiar with Klaviyo or similar What Success Looks Like Increased revenue and ROAS Lower CAC Higher repeat purchase rate Strong campaign performance Clear reporting and insights