
Copywriter
Frank Darling, New York, NY, United States
Overview I'm hiring for two roles on my team at Frank Darling : Copywriter and Creative Production Coordinator. Two very different skill sets, but both joining at a really exciting moment for the brand. Drop me a message if either sounds like you, or tag someone who\'d be a perfect fit!
Posted by : Alexandra Bonnet
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Frank Darling is a female-founded fine jewelry brand making custom engagement rings feel exciting, personal, and refreshingly human. Our modern, sustainability-minded designs have been featured in Vogue, WSJ, Bloomberg, Glossy, and more.
Responsibilities Develop compelling copy across all brand touchpoints including social media, email, paid advertising, product descriptions, and website content
Lead campaign naming and concepting—from seasonal collections to brand-wide initiatives—ensuring consistency of voice and message
Write and optimize SEO-driven website copy to improve organic visibility and on-site conversion
Own and evolve the Frank Darling tone of voice, building out guidelines and resources that empower the wider team to write on-brand
Partner with the design teams to develop 360° campaign concepts that translate across channels
Support paid media with ad copy that drives performance without sacrificing brand integrity
Collaborate cross-functionally with marketing, creative, design, and customer experience teams to maintain a cohesive brand narrative
Stay ahead of cultural moments, industry trends, and competitor activity to keep Frank Darling’s content fresh and relevant
Requirements and Experience 4-6 years of copywriting experience, ideally within a DTC brand, luxury, or fine jewelry context
A portfolio that demonstrates range—from tight social copy and campaign headlines to long-form brand storytelling and TOV documentation
Proven experience running 360° copywriting across multiple channels and formats simultaneously
Strong strategic instincts: you think in concepts, not just words, and can connect copy to business objectives
Experience developing or contributing to tone of voice guidelines and brand language frameworks
Solid understanding of SEO best practices and experience writing copy that balances search intent with brand voice
Exceptional attention to detail and a strong editorial eye—you notice when a comma changes everything
Experience working in or alongside jewelry, fashion, beauty, or luxury lifestyle brands is strongly preferred
Comfortable working in a fast-paced, collaborative environment with multiple stakeholders and evolving priorities
Self-starter with strong project management skills and the ability to juggle multiple briefs
Job Details Full-time on-site role located in New York City
Sits within the Marketing team, reporting to the Director of Marketing
Salary: $60-80K
Benefits Equity Compensation. Every Frank Darling team member receives a stock option package to share in the company's upside.
Insurance. Medical, dental, and vision insurance kicks in on the first day of your 2nd month!
401k. Optional 401k program.
Paid Time Off. Flexible, unlimited paid time off policy enables motivated, goal-oriented team members to recharge
Disability and Life Insurance.
Pre-Tax Commuter Benefits.
Employee Discounts. A generous discount program for you, your friends, and your family to make it easy to wear and gift Frank Darling.
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