Graphic Designer

Frank Darling is a female-founded fine jewelry brand that makes custom engagement rings feel exciting, personal, and refreshingly human. With a modern design and sustainability-focused approach, we have been featured in Vogue, WSJ, Bloomberg, and Glossy.

Key Duties and Responsibilities
Creative Direction & Design Leadership

Shape and lead the creative vision across email, digital marketing, and brand communications, establishing and upholding strong design standards across all channels

Develop visually distinctive and results-driven work that captures attention, drives conversions, and builds customer loyalty

Serve as the keeper of the Frank Darling brand aesthetic—ensuring coherent visual storytelling that is immediately recognizable and rooted in our values

Champion innovation in our creative output, introducing thoughtful ideas and approaches that keep our visual identity fresh and culturally connected

Contribute to creative work across our full marketing ecosystem, including web, paid campaigns, social platforms, and content initiatives

Email & Design Systems

Build and refine our email design infrastructure—including reusable frameworks that streamline production without sacrificing quality

Create, test, and refine email campaigns with careful attention to visual hierarchy, user experience, accessibility standards, responsiveness, and performance metrics

Partner closely with our email & SMS agency and internal teams to deliver customer-first creative for weekly marketing emails and flows

Execution & Production

Produce compelling visual assets for email, organic and paid social channels, digital ads, and print materials for our showrooms

Prepare print‑ready files and production specifications, ensuring technical accuracy and adherence to vendor requirements

Translate designs across formats and platforms, ensuring cohesion and quality regardless of channel or medium

Team & Process Leadership

Coach and develop a junior designer through constructive feedback and guidance aimed at raising overall creative quality

Identify opportunities to streamline design workflows and processes, working toward faster iteration and improved output

Partner with the Marketing Director on larger creative initiatives and team growth

Champion experiences that feel thoughtful and polished at every customer touchpoint

Requirements and Experience

Portfolio showing strong work in digital design, integrated campaigns, and email/marketing automation design

Expertise in email design best practices, responsive design, and customer lifecycle communications

Demonstrated success building creative work that merges brand narrative with measurable business outcomes

Fluency in Figma and the Adobe suite (Photoshop, Illustrator, InDesign)

Strong foundation in typography, composition, color theory, inclusive design practices, and design systems thinking

Background working across multiple channels—email, websites, apps, paid social, and owned social platforms

Professional experience at a brand, agency, or direct-to-consumer company, managing design at meaningful scale

Prior experience coaching or developing junior team members is a plus

Background in jewelry, fashion, beauty, or luxury sectors preferred but not essential

Job Details

Full-time on-site role located in New York City (Frank Darling showroom)

Sits within the Marketing team, reporting to the Director of Marketing

Salary: $70–95K

Benefits

Equity Compensation: every Frank Darling team member receives a stock option package to share in the company's upside

Insurance: medical, dental, and vision insurance kicks in on the first day of your second month

401k: optional 401k program

Paid Time Off: flexible, unlimited paid time off policy enables motivated, goal‑oriented team members to recharge

Disability and Life Insurance

Pre‑Tax Commuter Benefits

Employee Discounts: a generous discount program for you, your friends, and your family to make it easy to wear and gift Frank Darling

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