Digital Advertising Specialist
EmergencyMD, Bemidji, MN, United States
At Pinnacle Marketing Group, we build smart, intentional marketing strategies and paid advertising plays a key role in that.
We're looking for a
Digital Advertising Specialist
who can confidently build, manage, and optimize Google and Meta ad campaigns from day one. This is an execution-first role for someone who knows how to make digital campaigns perform, and understands how landing pages, tracking, and follow-up channels like email impact overall results.
Success in this role means managing campaigns from setup through optimization and delivering measurable improvements that help clients grow.
Essential Functions:
Build, launch, and manage campaigns across Google Ads (Search, Display, YouTube) and Meta (Facebook & Instagram)
Set up and maintain conversion tracking (GA4, Tag Manager, Meta Pixel)
Monitor budgets, pacing, and performance to hit client goals
Optimize campaigns using data, testing, and audience insights
Conduct keyword research, targeting, and A/B testing
Collaborate on and provide input for landing page optimization to improve conversion rates
Optimize email marketing efforts (campaigns, automations, and performance insights) as part of the broader funnel
Collaborate with internal team on strategy, creative, and messaging
Support light programmatic/OTT/audio efforts
Requirements & Qualifications:
3+ years of hands‑on experience with Google Ads and Meta Ads
Bachelor's degree or equivalent experience in Marketing, Advertising, Communications, or related field preferred
Proven ability to build, manage, and optimize campaigns independently
Strong understanding of:
Conversion tracking and attribution
Campaign structure, bidding, and budget management
Audience targeting, retargeting, and segmentation
Experience using Google Ads, GA4, Tag Manager, and Meta Ads Manager
Ability to analyze performance, troubleshoot issues, and make clear optimizations
Organized, detail‑oriented, and able to manage multiple campaigns
Clear, practical communication skills
Preferred Qualifications:
Experience with programmatic, OTT, or streaming audio
Agency or multi-account experience
Familiarity with SEO or broader digital strategy
#J-18808-Ljbffr
We're looking for a
Digital Advertising Specialist
who can confidently build, manage, and optimize Google and Meta ad campaigns from day one. This is an execution-first role for someone who knows how to make digital campaigns perform, and understands how landing pages, tracking, and follow-up channels like email impact overall results.
Success in this role means managing campaigns from setup through optimization and delivering measurable improvements that help clients grow.
Essential Functions:
Build, launch, and manage campaigns across Google Ads (Search, Display, YouTube) and Meta (Facebook & Instagram)
Set up and maintain conversion tracking (GA4, Tag Manager, Meta Pixel)
Monitor budgets, pacing, and performance to hit client goals
Optimize campaigns using data, testing, and audience insights
Conduct keyword research, targeting, and A/B testing
Collaborate on and provide input for landing page optimization to improve conversion rates
Optimize email marketing efforts (campaigns, automations, and performance insights) as part of the broader funnel
Collaborate with internal team on strategy, creative, and messaging
Support light programmatic/OTT/audio efforts
Requirements & Qualifications:
3+ years of hands‑on experience with Google Ads and Meta Ads
Bachelor's degree or equivalent experience in Marketing, Advertising, Communications, or related field preferred
Proven ability to build, manage, and optimize campaigns independently
Strong understanding of:
Conversion tracking and attribution
Campaign structure, bidding, and budget management
Audience targeting, retargeting, and segmentation
Experience using Google Ads, GA4, Tag Manager, and Meta Ads Manager
Ability to analyze performance, troubleshoot issues, and make clear optimizations
Organized, detail‑oriented, and able to manage multiple campaigns
Clear, practical communication skills
Preferred Qualifications:
Experience with programmatic, OTT, or streaming audio
Agency or multi-account experience
Familiarity with SEO or broader digital strategy
#J-18808-Ljbffr