Senior Channel Development Manager - Traditional Channel
Ferrero International S.A., Italy, NY, United States
Senior Channel Development Manager - Traditional Channel
About the Role:
To drive the business by deploying channel strategies, defining and developing efficient distribution models and display visibility standards by coordinating inputs from Marketing and Sales, Group and external best practices.
To develop the channels to define the business opportunity and develop the coverage model and investment mix.
Plan, communicate, coordinate and coach across trade management and development, trade consumer promo, POSM and category SKU development and management.
Main Responsibilities:
Define the channel strategy planning trade marketing initiatives for the assigned category or channel.
Define building block KPIs by channel / type of POS (distribution, freshness, visibility, price consumer, display).
Define and implement tools to support strategic development of the retail mix: spaces, exhibits, promotion, POS materials, planogram (shelf, off shelf, checkout, displays).
Develop channel annual and monthly sales activity and marketing support plan (Canvas, monthly highlight) including support for new initiatives, launches.
Develop the business story based on shopper behaviour understanding.
Define the business opportunity for emerging channels.
Test the business model in pilot cities, including coverage model, product mix and promotion mechanism.
Key window for SPE Projects implementation and coordination with KA whenever sales involvement is necessary.
Continuously optimize the test model and develop the channel strategy to roll‑out.
Customer development in a specific channel.
About You:
Experience in Trade Marketing, Sales field, KA, Merchandising, Category Management processes and practices.
Market knowledge: impulse channel, new channel development.
Account management and distributor management.
Understanding of Commercial Supply Chain process.
Cross‑functional project management skills, leadership skills, strong analytical skills.
MS Office advanced user.
DE&I at Ferrero: Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
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To drive the business by deploying channel strategies, defining and developing efficient distribution models and display visibility standards by coordinating inputs from Marketing and Sales, Group and external best practices.
To develop the channels to define the business opportunity and develop the coverage model and investment mix.
Plan, communicate, coordinate and coach across trade management and development, trade consumer promo, POSM and category SKU development and management.
Main Responsibilities:
Define the channel strategy planning trade marketing initiatives for the assigned category or channel.
Define building block KPIs by channel / type of POS (distribution, freshness, visibility, price consumer, display).
Define and implement tools to support strategic development of the retail mix: spaces, exhibits, promotion, POS materials, planogram (shelf, off shelf, checkout, displays).
Develop channel annual and monthly sales activity and marketing support plan (Canvas, monthly highlight) including support for new initiatives, launches.
Develop the business story based on shopper behaviour understanding.
Define the business opportunity for emerging channels.
Test the business model in pilot cities, including coverage model, product mix and promotion mechanism.
Key window for SPE Projects implementation and coordination with KA whenever sales involvement is necessary.
Continuously optimize the test model and develop the channel strategy to roll‑out.
Customer development in a specific channel.
About You:
Experience in Trade Marketing, Sales field, KA, Merchandising, Category Management processes and practices.
Market knowledge: impulse channel, new channel development.
Account management and distributor management.
Understanding of Commercial Supply Chain process.
Cross‑functional project management skills, leadership skills, strong analytical skills.
MS Office advanced user.
DE&I at Ferrero: Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
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