Senior Channel Development Manager - Emerging Channel
Ferrero International S.A., Italy, NY, United States
Senior Channel Development Manager - Emerging Channel
About the Role:
To drive the business by deploying channel strategies, defining and developing an efficient distribution model and display visibility standard by coordinating inputs from Marketing and Sales, Group and external best practices.
To develop the channels to define the business opportunity and develop the coverage model and investment mix.
Plan, communicate, coordinate and coach across trade management and development, trade consumer promo, POSM and category SKU development and management.
Main Responsibilities:
Define the channel strategy and plan trade marketing initiatives for the assigned category or channel.
Define building‑block KPIs by channel/type of POS (distribution, freshness, visibility, price consumer, display).
Define and implement tools to support strategic development of the retail mix: spaces, exhibits, promotion, POS materials, planogram (shelf, off‑shelf, check‑out, displays).
Develop channel annual and monthly sales activity and marketing support plans (Canvas, monthly highlight) including support for new initiatives and launches.
Develop the business story based on shopper‑behaviour understanding.
Define the business opportunity for emerging channels.
Test the business model in pilot cities, including coverage model, product mix and promotion mechanism.
Key window for SPE projects implementation and coordination with KA when sales involvement is necessary.
Continuously optimize the test model and develop the channel strategy to roll‑out.
Customer development in a specific channel.
Trade Implementation Trade Expense Budget Management About You:
Trade marketing, sales field, KA, merchandising, category management processes and practices.
Market knowledge: impulse channel, new channel development.
Account management and distributor management.
Understanding of commercial supply chain process.
Cross‑functional projects management skills, leadership skills, strong analytical skills.
MS Office advanced user.
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To drive the business by deploying channel strategies, defining and developing an efficient distribution model and display visibility standard by coordinating inputs from Marketing and Sales, Group and external best practices.
To develop the channels to define the business opportunity and develop the coverage model and investment mix.
Plan, communicate, coordinate and coach across trade management and development, trade consumer promo, POSM and category SKU development and management.
Main Responsibilities:
Define the channel strategy and plan trade marketing initiatives for the assigned category or channel.
Define building‑block KPIs by channel/type of POS (distribution, freshness, visibility, price consumer, display).
Define and implement tools to support strategic development of the retail mix: spaces, exhibits, promotion, POS materials, planogram (shelf, off‑shelf, check‑out, displays).
Develop channel annual and monthly sales activity and marketing support plans (Canvas, monthly highlight) including support for new initiatives and launches.
Develop the business story based on shopper‑behaviour understanding.
Define the business opportunity for emerging channels.
Test the business model in pilot cities, including coverage model, product mix and promotion mechanism.
Key window for SPE projects implementation and coordination with KA when sales involvement is necessary.
Continuously optimize the test model and develop the channel strategy to roll‑out.
Customer development in a specific channel.
Trade Implementation Trade Expense Budget Management About You:
Trade marketing, sales field, KA, merchandising, category management processes and practices.
Market knowledge: impulse channel, new channel development.
Account management and distributor management.
Understanding of commercial supply chain process.
Cross‑functional projects management skills, leadership skills, strong analytical skills.
MS Office advanced user.
#J-18808-Ljbffr