Marketing Specialist in Sterling, VA - Full Time

Marketing Specialist Brand Partnerships Position Classification: Exempt Department: Marketing Reports To: Vice President of Marketing Salary: $75,000-$85,000 Location: Sterling, VA Job Summary We are seeking a Marketing Specialist to support brand marketing initiatives with a primary focus on a large-scale endurance sports partnership activation (MarchOctober 2026). This role blends strategic brand marketing support with hands-on partnership execution and requires serving as a brand ambassador across all consumer and partner touchpoints. The position involves significant travel during peak event season to ensure strong on-site brand presence and flawless execution. Key Responsibilities Serve as a brand ambassador at endurance sports events and with key partnership stakeholders Develop and execute marketing copy for partnership communications, event collateral, email campaigns, and internal updates Support day-to-day marketing operations, including project coordination, asset management, and administrative tasks requiring marketing judgment Build and maintain strong relationships with partners to maximize collaboration and activation effectiveness Coordinate on-site brand presence at events, including expo booth management, athlete sampling, and VIP experiences Liaise with event organizers to ensure all contractual deliverables are met with brand excellence Track activation metrics and compile performance insights to inform partnership strategy Support broader marketing initiatives and cross-functional projects as needed Qualifications 35 years of marketing experience with a strong understanding of brand strategy and positioning Agency experience preferred, with comfort working from briefs and collaborating across creative teams Strong copywriting skills across multiple formats (email, collateral, social, internal communications) Excellent project management skills with strong attention to detail and deadlines Professional, relationship-driven communicator who represents the brand effectively Ability to travel extensively during peak season (15+ event weekends, MarchOctober) Experience in athletic, endurance, or wellness marketing strongly preferred Bonus: Background in food & beverage or hospitality marketing Benefits Medical insurance Dental insurance Vision insurance 401(k) Disability insurance