Growth Marketing Manager
SuperSonic POS, Tampa, FL, United States
Growth Marketing Manager — SuperSonic POS (Tampa, FL | Hybrid)
About SuperSonic POS SuperSonic POS is a retail technology company that provides a unified point-of-sale (POS), payments, and cloud back-office platform for high-volume businesses such as convenience stores, liquor stores, and specialty retailers.Headquartered in Tampa, Florida, SuperSonic provides modern POS hardware, cloud back-office software, integrated payments, and AI-powered business tools. From liquor stores to convenience shops, SuperSonic helps retailers streamline operations, prevent shrink, and unlock enterprise-grade insights all at an affordable price.
Description About SuperSonic POS SuperSonic POS is a modern point-of-sale and retail technology platform based in Tampa, FL.
We power thousands of retail locations across convenience, grocery, fuel, and specialty retail with:
Cloud-based POS and back office
Real-time reporting and analytics
Inventory and pricebook management
Integrated payments and value-added services
We’re building a performance-driven growth engine focused on efficient customer acquisition and measurable pipeline generation.
Role: Growth Marketing Manager This is a full-time role based in Tampa, FL (hybrid).
You will own paid acquisition, outbound infrastructure, and funnel performance, building and scaling repeatable systems that generate qualified demos efficiently.
This is a hands‑on execution role. You are responsible for building and optimizing channels directly, not managing agencies.
What You’ll Own Rebuild Google Ads from scratch with proper campaign structure, conversion tracking, negative keywords, and geo/vertical segmentation
Manage paid social across Meta and LinkedIn
Build and optimize landing pages by vertical and offer
Run retargeting across paid channels
Build and manage outbound email infrastructure (Instantly, Smartlead)
Run lead enrichment and list‑building workflows (Clay, Apollo)
Coordinate direct mail pilots and measure response rates
Own channel reporting: CAC, CPL, cost per qualified demo (CPQD), landing page conversion rates, and overall channel efficiency
Work closely with Sales Enablement to support outbound targeting and ICP refinement
Develop repeatable paid and outbound experiments that reduce reliance on expensive affiliate volume over time
What You Don’t Own GTM strategy, pricing, or market selection
Brand voice and overall messaging ownership
Social content calendar
Events ownership
Partnerships
SEO or content ownership (unless expanded later)
Requirements 3–6 years of experience in performance marketing or growth marketing
Strong hands‑on Google Ads experience
Proven experience building campaign architecture from scratch (not just optimizing existing accounts)
Experience with landing page testing and conversion optimization
Familiarity with Instantly, Smartlead, Clay, Apollo, and similar tools
Strong understanding of CAC and funnel metrics
Comfortable working with data, dashboards, and performance reporting
High ownership, speed, and execution focus
Nice-to-Have Experience in SMB or local B2B marketing
Experience in fintech, payments, POS, or retail
Experience supporting outbound sales teams
Familiarity with multi‑channel attribution or advanced tracking setups
90-Day Outcomes Google Ads account rebuilt with clean structure and tracking
Clear funnel tracking and attribution in place
Vertical-specific landing pages launched and being tested
Initial paid experiments producing reliable CAC data
Outbound list-building workflows and email infrastructure stabilized
What Success Looks Like Consistent, measurable pipeline from paid and outbound channels
Improving CAC and conversion rates across key funnels
Repeatable acquisition playbooks that can scale
Reduced dependence on high‑cost affiliate or third‑party lead sources
How You’re Measured Cost per qualified demo from paid channels (50%)
Landing page conversion rates (25%)
Outbound email reply and meeting rates (25%)
Health, dental, and vision insurance
401(k) with company match
Paid time off and company holidays
Flexible hybrid or remote work setup
High ownership and direct impact on company growth
On-target earnings: $110,000–$130,000
Exact offer depends on experience and interview performance
#J-18808-Ljbffr
About SuperSonic POS SuperSonic POS is a retail technology company that provides a unified point-of-sale (POS), payments, and cloud back-office platform for high-volume businesses such as convenience stores, liquor stores, and specialty retailers.Headquartered in Tampa, Florida, SuperSonic provides modern POS hardware, cloud back-office software, integrated payments, and AI-powered business tools. From liquor stores to convenience shops, SuperSonic helps retailers streamline operations, prevent shrink, and unlock enterprise-grade insights all at an affordable price.
Description About SuperSonic POS SuperSonic POS is a modern point-of-sale and retail technology platform based in Tampa, FL.
We power thousands of retail locations across convenience, grocery, fuel, and specialty retail with:
Cloud-based POS and back office
Real-time reporting and analytics
Inventory and pricebook management
Integrated payments and value-added services
We’re building a performance-driven growth engine focused on efficient customer acquisition and measurable pipeline generation.
Role: Growth Marketing Manager This is a full-time role based in Tampa, FL (hybrid).
You will own paid acquisition, outbound infrastructure, and funnel performance, building and scaling repeatable systems that generate qualified demos efficiently.
This is a hands‑on execution role. You are responsible for building and optimizing channels directly, not managing agencies.
What You’ll Own Rebuild Google Ads from scratch with proper campaign structure, conversion tracking, negative keywords, and geo/vertical segmentation
Manage paid social across Meta and LinkedIn
Build and optimize landing pages by vertical and offer
Run retargeting across paid channels
Build and manage outbound email infrastructure (Instantly, Smartlead)
Run lead enrichment and list‑building workflows (Clay, Apollo)
Coordinate direct mail pilots and measure response rates
Own channel reporting: CAC, CPL, cost per qualified demo (CPQD), landing page conversion rates, and overall channel efficiency
Work closely with Sales Enablement to support outbound targeting and ICP refinement
Develop repeatable paid and outbound experiments that reduce reliance on expensive affiliate volume over time
What You Don’t Own GTM strategy, pricing, or market selection
Brand voice and overall messaging ownership
Social content calendar
Events ownership
Partnerships
SEO or content ownership (unless expanded later)
Requirements 3–6 years of experience in performance marketing or growth marketing
Strong hands‑on Google Ads experience
Proven experience building campaign architecture from scratch (not just optimizing existing accounts)
Experience with landing page testing and conversion optimization
Familiarity with Instantly, Smartlead, Clay, Apollo, and similar tools
Strong understanding of CAC and funnel metrics
Comfortable working with data, dashboards, and performance reporting
High ownership, speed, and execution focus
Nice-to-Have Experience in SMB or local B2B marketing
Experience in fintech, payments, POS, or retail
Experience supporting outbound sales teams
Familiarity with multi‑channel attribution or advanced tracking setups
90-Day Outcomes Google Ads account rebuilt with clean structure and tracking
Clear funnel tracking and attribution in place
Vertical-specific landing pages launched and being tested
Initial paid experiments producing reliable CAC data
Outbound list-building workflows and email infrastructure stabilized
What Success Looks Like Consistent, measurable pipeline from paid and outbound channels
Improving CAC and conversion rates across key funnels
Repeatable acquisition playbooks that can scale
Reduced dependence on high‑cost affiliate or third‑party lead sources
How You’re Measured Cost per qualified demo from paid channels (50%)
Landing page conversion rates (25%)
Outbound email reply and meeting rates (25%)
Health, dental, and vision insurance
401(k) with company match
Paid time off and company holidays
Flexible hybrid or remote work setup
High ownership and direct impact on company growth
On-target earnings: $110,000–$130,000
Exact offer depends on experience and interview performance
#J-18808-Ljbffr