Digital Brand Marketing Lead (Technical & Local SEO/Content)
Getecube, Town and Country, MO, United States
Job Summary
The Digital Brand Marketing Leader is responsible for driving new client growth across Cordell & Cordell’s Family Law and Estate Planning businesses by strengthening the firm’s digital brand presence across organic and owned channels. This role ensures the Cordell & Cordell brand is consistently represented, highly visible, and trusted across the full digital ecosystem—spanning search engines, local listings, review platforms, and third‑party digital properties. The leader will oversee how prospective clients discover, evaluate, and engage with the firm throughout their online journey.
Responsibilities Digital Brand & Organic Growth Leadership
Lead the strategy and execution of organic digital brand growth across all markets and ~100 office locations
Ensure brand consistency, accuracy, and strength across platforms including:
Google Search & Google Business Profiles
Third‑party review sites (e.g., Yelp, Avvo, legal directories)
Local listings and aggregators
Organic search results and AI‑influenced discovery experiences
Manage and optimize the firm’s digital reputation, ensuring strong visibility and positive perception across all public‑facing channels
Reputation, Reviews & Client Advocacy
Develop and scale programs that encourage clients, attorneys, and internal teams to generate authentic reviews and testimonials
Increase review volume and ratings across Google and key third‑party platforms
Monitor and respond to reviews, identifying trends and opportunities to improve client experience and perception
Promote the firm’s values, client success, and differentiation through public‑facing channels
Website & SEO Strategy
Oversee organic website performance, including:
SEO strategy (technical, on‑page, and off‑page)
Content development and optimization
Authority‑building through backlinks and third‑party mentions
Partner with agencies and internal teams to:
Improve rankings for high‑value Family Law and Estate Planning keywords
Increase organic traffic and engagement
Establish Cordell & Cordell as a category authority
Ensure the website reflects best‑in‑class user experience, particularly for mobile users
Content & Digital Presence
Lead content strategy across owned and earned channels, including:
Website content
Legal education resources
Third‑party contributed content
Reputation and review narratives
Ensure content reinforces expertise in Family Law and Estate Planning while supporting SEO and brand credibility
Stay ahead of evolving trends in AI‑driven search and discovery, adapting content strategy accordingly
Organic Channel Expansion
Drive growth across a broad set of organic channels, including:
Search engines (Google, Bing, Yahoo)
Google Business Profiles & local SEO
Review platforms (Google Reviews, Yelp, Avvo, etc.)
Legal directories and referral platforms
Earned media and public relations placements
Content syndication and backlink ecosystems
AI‑driven discovery platforms and answer engines
Analytics, Performance & Optimization
Define and track KPIs tied to organic growth and brand strength
Analyze performance across channels to identify opportunities for improvement
Continuously optimize the client journey from discovery to consultation
Key success metrics include:
Growth in Google reviews and average ratings across all locations
Improved visibility and accuracy across local listings
Increased organic search rankings for priority keywords
Growth in organic website traffic
Improved conversion rates (traffic → leads → consultations → clients)
Enhanced brand perception and reputation across digital channels
Cross‑Functional Leadership
Partner with paid media teams, digital teams, and external agencies to align organic and paid strategies
Lead cross‑functional initiatives to improve digital performance and client acquisition
Serve as a key driver of digital transformation across marketing and client experience
Strategic Focus Areas
Build a scalable, national digital brand presence across 100+ locations
Position Cordell & Cordell as the leading authority in Family Law
Establish a strong and growing presence in Estate Planning services
Ensure the firm is discoverable wherever modern clients search—especially on mobile and emerging digital platforms
Leverage AI, automation, and evolving search behaviors to stay ahead of competitors
Minimum Requirements
Education and Background:
Bachelor’s degree required; Master’s degree preferred in Marketing, Communications, Business, or a related field.
3–5 years of experience in marketing analytics, reporting, or a related role.
Relevant professional certifications, memberships in marketing or digital‑industry organizations, and participation in speaking engagements or conferences will be taken into consideration.
Other Requirements (Knowledge, Skill, Ability, and Licensure(s)):
Deep expertise in SEO, local search, and digital reputation management
Proven success driving organic growth at scale across multi‑location businesses
Strong understanding of content strategy, analytics, and conversion optimization
Experience managing agencies and cross‑functional teams
Forward‑looking mindset with understanding of AI’s impact on search and discovery
Ability to translate brand strategy into measurable business outcomes
Preferred Qualifications
Experience in professional services or legal marketing.
Experience supporting multi‑location or geo‑based marketing programs.
Knowledge of digital marketing channels, campaign metrics, and lead tracking.
Familiarity with marketing automation or CRM systems.
Physical Requirements and Work Environment
Physical Demands:
Potential prolonged periods of sitting at a desk and working on a computer.
Some lifting, up to 30lbs.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Work Environment:
Work to be conducted primarily in an office environment; however, some may be conducted remotely via assigned technology.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of the job.
Reasonable accommodation:
Reasonable accommodations may be made to enable individuals with disabilities to perform the job responsibilities. Additional duties are performed by the individuals currently holding this position and additional duties may be assigned.
Acknowledgement The above statements describe the job’s essential responsibilities and requirements. They are not an exhaustive list of the duties that may be assigned to job incumbents.
Benefits
Industry‑Leading Health Coverage : Access to top‑tier health, dental, and vision insurance plans, ensuring you and your family stay healthy and protected.
Financial Security : Enjoy peace of mind with life insurance, as well as both short‑term and long‑term disability coverage.
An Investment in Your Future : Our competitive 401(k) plan with company match, helps you plan ahead, with opportunities to build and grow your retirement savings.
Flexible Spending Options : Take advantage of flexible spending accounts (FSA/HSA) to cover out‑of‑pocket medical, dental, and childcare expenses with pre‑tax dollars.
And So Much More : From wellness programs to additional perks, we go above and beyond to create a workplace that values and supports you every step of the way.
#J-18808-Ljbffr
Responsibilities Digital Brand & Organic Growth Leadership
Lead the strategy and execution of organic digital brand growth across all markets and ~100 office locations
Ensure brand consistency, accuracy, and strength across platforms including:
Google Search & Google Business Profiles
Third‑party review sites (e.g., Yelp, Avvo, legal directories)
Local listings and aggregators
Organic search results and AI‑influenced discovery experiences
Manage and optimize the firm’s digital reputation, ensuring strong visibility and positive perception across all public‑facing channels
Reputation, Reviews & Client Advocacy
Develop and scale programs that encourage clients, attorneys, and internal teams to generate authentic reviews and testimonials
Increase review volume and ratings across Google and key third‑party platforms
Monitor and respond to reviews, identifying trends and opportunities to improve client experience and perception
Promote the firm’s values, client success, and differentiation through public‑facing channels
Website & SEO Strategy
Oversee organic website performance, including:
SEO strategy (technical, on‑page, and off‑page)
Content development and optimization
Authority‑building through backlinks and third‑party mentions
Partner with agencies and internal teams to:
Improve rankings for high‑value Family Law and Estate Planning keywords
Increase organic traffic and engagement
Establish Cordell & Cordell as a category authority
Ensure the website reflects best‑in‑class user experience, particularly for mobile users
Content & Digital Presence
Lead content strategy across owned and earned channels, including:
Website content
Legal education resources
Third‑party contributed content
Reputation and review narratives
Ensure content reinforces expertise in Family Law and Estate Planning while supporting SEO and brand credibility
Stay ahead of evolving trends in AI‑driven search and discovery, adapting content strategy accordingly
Organic Channel Expansion
Drive growth across a broad set of organic channels, including:
Search engines (Google, Bing, Yahoo)
Google Business Profiles & local SEO
Review platforms (Google Reviews, Yelp, Avvo, etc.)
Legal directories and referral platforms
Earned media and public relations placements
Content syndication and backlink ecosystems
AI‑driven discovery platforms and answer engines
Analytics, Performance & Optimization
Define and track KPIs tied to organic growth and brand strength
Analyze performance across channels to identify opportunities for improvement
Continuously optimize the client journey from discovery to consultation
Key success metrics include:
Growth in Google reviews and average ratings across all locations
Improved visibility and accuracy across local listings
Increased organic search rankings for priority keywords
Growth in organic website traffic
Improved conversion rates (traffic → leads → consultations → clients)
Enhanced brand perception and reputation across digital channels
Cross‑Functional Leadership
Partner with paid media teams, digital teams, and external agencies to align organic and paid strategies
Lead cross‑functional initiatives to improve digital performance and client acquisition
Serve as a key driver of digital transformation across marketing and client experience
Strategic Focus Areas
Build a scalable, national digital brand presence across 100+ locations
Position Cordell & Cordell as the leading authority in Family Law
Establish a strong and growing presence in Estate Planning services
Ensure the firm is discoverable wherever modern clients search—especially on mobile and emerging digital platforms
Leverage AI, automation, and evolving search behaviors to stay ahead of competitors
Minimum Requirements
Education and Background:
Bachelor’s degree required; Master’s degree preferred in Marketing, Communications, Business, or a related field.
3–5 years of experience in marketing analytics, reporting, or a related role.
Relevant professional certifications, memberships in marketing or digital‑industry organizations, and participation in speaking engagements or conferences will be taken into consideration.
Other Requirements (Knowledge, Skill, Ability, and Licensure(s)):
Deep expertise in SEO, local search, and digital reputation management
Proven success driving organic growth at scale across multi‑location businesses
Strong understanding of content strategy, analytics, and conversion optimization
Experience managing agencies and cross‑functional teams
Forward‑looking mindset with understanding of AI’s impact on search and discovery
Ability to translate brand strategy into measurable business outcomes
Preferred Qualifications
Experience in professional services or legal marketing.
Experience supporting multi‑location or geo‑based marketing programs.
Knowledge of digital marketing channels, campaign metrics, and lead tracking.
Familiarity with marketing automation or CRM systems.
Physical Requirements and Work Environment
Physical Demands:
Potential prolonged periods of sitting at a desk and working on a computer.
Some lifting, up to 30lbs.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Work Environment:
Work to be conducted primarily in an office environment; however, some may be conducted remotely via assigned technology.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of the job.
Reasonable accommodation:
Reasonable accommodations may be made to enable individuals with disabilities to perform the job responsibilities. Additional duties are performed by the individuals currently holding this position and additional duties may be assigned.
Acknowledgement The above statements describe the job’s essential responsibilities and requirements. They are not an exhaustive list of the duties that may be assigned to job incumbents.
Benefits
Industry‑Leading Health Coverage : Access to top‑tier health, dental, and vision insurance plans, ensuring you and your family stay healthy and protected.
Financial Security : Enjoy peace of mind with life insurance, as well as both short‑term and long‑term disability coverage.
An Investment in Your Future : Our competitive 401(k) plan with company match, helps you plan ahead, with opportunities to build and grow your retirement savings.
Flexible Spending Options : Take advantage of flexible spending accounts (FSA/HSA) to cover out‑of‑pocket medical, dental, and childcare expenses with pre‑tax dollars.
And So Much More : From wellness programs to additional perks, we go above and beyond to create a workplace that values and supports you every step of the way.
#J-18808-Ljbffr