National Advertising Campaign Specialist
Lamar Advertising, Baton Rouge, LA, United States
National Advertising Campaign Specialist
Job Category: National Sales
Requisition Number: NATIO006481
Posted: April 16, 2026
Full‑Time
Locations Showing 1 location
Our Lamar Corporate office in Baton Rouge, Louisiana, is now hiring a National Advertising Campaign Specialist to oversee all post‑buy aspects of a National Campaign and manage the execution of dynamic digital campaigns. This position also acts as a liaison between the National Sales team, national customers, IT, and local Lamar offices to troubleshoot and drive resolutions during the life cycle of the campaign.
The National Campaign Specialist is responsible for overseeing all post‑buy aspects of a National Campaign, including day‑to‑day communication of material delivery, installation updates, digital scheduling, and proof of performance delivery. The position ensures scheduling and campaign compliance and upholds digital scheduling best practices.
Benefits
A 4‑6 week training period
Hourly range of $21 - $25 / hour, dependent on relevant experience and qualifications
120 hours of paid time off (PTO) that increases with tenure
12 paid company holidays, including President’s Day and Juneteenth
Ongoing professional development and internal leadership programs
Multiple medical plan options and health savings account
Hospital, Critical Illness, and Accident coverage
Short & long‑term disability and paid parental leave
Employee Stock Purchase Plan
401(k) plan with company match
Up to $1,200 in employer‑paid HSA contributions and cash rewards for engaging in wellness program
A people‑first culture that invests in connection, community involvement, and transparency around employee feedback
Seasonal corporate perks such as holiday parties, crawfish boils, and food trucks
A beautifully renovated office building with a modern design, a beverage refreshment station, a relaxing dining area, and an outdoor patio
What we are looking for in YOU
Strong written (email) and verbal communication skills
Strong discernment and predictive problem‑solving skills
High sense of urgency
Highly organized with a systematic approach to detail‑oriented work
Works well under deadlines and pressure
Ability to identify, analyze, and discuss issues and ideas clearly and effectively with all levels of staff, customers and production companies
Proficiency in Microsoft Office applications (Word, Excel, Google Sheets)
Ability to work independently and act on one’s own initiative
Ability to learn and implement new computer applications quickly and effectively
Critical and analytical thinking skills
Ability to prioritize tasks
Basic understanding of IT language and technical requirements
Customer focused
Team player
Education and Experience
HS Diploma or equivalent required
BA/BS in a related field (Business, Marketing, or Communications) preferred
Previous media work experience preferred
3–5 years of related work experience required or other equivalent combination of education and experience
Please note: Upon submitting your application, you will be asked to complete an 8‑15 minute personality assessment. This assessment compares your professional soft skills to the skills required for success in this role. Please answer honestly; this is not a test. Not completing this assessment could result in disqualification from consideration for this position.
A day in the life
Provide accurate spec sheets for contracted locations and shipping address information to customers supplying their own production materials
Ensure posting instructions for national campaigns are provided in a timely manner by customers and are ready for distribution
Audit posting instructions and creative file images from the customer for accuracy; resolve creative file issues accordingly, directly with the customer or their design agency
Distribute posting instructions and creative images to local sales offices for national campaigns
Track production materials, maintain tracking logs, and digital schedule organization best practices for each campaign
Execute a high volume of digital scheduling on a daily basis
Compile and distribute status update reports for customers on a daily basis
Troubleshoot and help solve production‑related issues with external and internal customers and partners to ensure an on‑time posting of national campaigns
Identify digital technical issues resulting in a delivery compromise, like board outages, and determine technical, local market, and client implications; take action accordingly
Anticipate problems, and communicate with customers, National Account Executives, Account Managers, and local Lamar offices
Responsible for managing digital goods or service solutions for Lamar’s technical failures. Helps sellers and customers with service solutions on preventable delivery failures as needed
Responsible for iSpot order management from beginning to end:
Manage client expectations and establish delivery deadlines
Obtain assets directly from sellers, clients, or the client’s design agency
Work directly with the iSpot team on orders; mediate issues
Manage scheduling and quality assurance; troubleshoot accordingly
Deliver proof of execution
Answer to clients on the seller’s behalf if delivery failure occurs
Know the proof of performance requirements for each national account under their responsibility
Audit incoming proof of performance information for completion and accuracy
Manage all aspects of both simple and complex proof of performance projects
Communicate effectively with all stakeholders for a project or task
Attend weekly team meetings to provide campaign updates and reports to key stakeholders (national sales team, NOC, iSpot Team)
Other tasks and responsibilities as assigned
Physical Demands and Work Environment
The primary work environment is an office
Lifting
50% of the time, and talking
Typical percentage of time traveling and staying nights away from home is
On‑call shifts may be required
WHO WE ARE Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world, with over 360,000 displays across the United States and Canada. We provide ad space through hand‑painted murals, transportation and airports, and the largest network of digital billboards in the United States. We operate with honesty, integrity, and openness with employees and customers.
Lamar is an EEO/AA employer, including individuals with disabilities, protected veterans, and any other state or federally protected characteristic.
#J-18808-Ljbffr
Requisition Number: NATIO006481
Posted: April 16, 2026
Full‑Time
Locations Showing 1 location
Our Lamar Corporate office in Baton Rouge, Louisiana, is now hiring a National Advertising Campaign Specialist to oversee all post‑buy aspects of a National Campaign and manage the execution of dynamic digital campaigns. This position also acts as a liaison between the National Sales team, national customers, IT, and local Lamar offices to troubleshoot and drive resolutions during the life cycle of the campaign.
The National Campaign Specialist is responsible for overseeing all post‑buy aspects of a National Campaign, including day‑to‑day communication of material delivery, installation updates, digital scheduling, and proof of performance delivery. The position ensures scheduling and campaign compliance and upholds digital scheduling best practices.
Benefits
A 4‑6 week training period
Hourly range of $21 - $25 / hour, dependent on relevant experience and qualifications
120 hours of paid time off (PTO) that increases with tenure
12 paid company holidays, including President’s Day and Juneteenth
Ongoing professional development and internal leadership programs
Multiple medical plan options and health savings account
Hospital, Critical Illness, and Accident coverage
Short & long‑term disability and paid parental leave
Employee Stock Purchase Plan
401(k) plan with company match
Up to $1,200 in employer‑paid HSA contributions and cash rewards for engaging in wellness program
A people‑first culture that invests in connection, community involvement, and transparency around employee feedback
Seasonal corporate perks such as holiday parties, crawfish boils, and food trucks
A beautifully renovated office building with a modern design, a beverage refreshment station, a relaxing dining area, and an outdoor patio
What we are looking for in YOU
Strong written (email) and verbal communication skills
Strong discernment and predictive problem‑solving skills
High sense of urgency
Highly organized with a systematic approach to detail‑oriented work
Works well under deadlines and pressure
Ability to identify, analyze, and discuss issues and ideas clearly and effectively with all levels of staff, customers and production companies
Proficiency in Microsoft Office applications (Word, Excel, Google Sheets)
Ability to work independently and act on one’s own initiative
Ability to learn and implement new computer applications quickly and effectively
Critical and analytical thinking skills
Ability to prioritize tasks
Basic understanding of IT language and technical requirements
Customer focused
Team player
Education and Experience
HS Diploma or equivalent required
BA/BS in a related field (Business, Marketing, or Communications) preferred
Previous media work experience preferred
3–5 years of related work experience required or other equivalent combination of education and experience
Please note: Upon submitting your application, you will be asked to complete an 8‑15 minute personality assessment. This assessment compares your professional soft skills to the skills required for success in this role. Please answer honestly; this is not a test. Not completing this assessment could result in disqualification from consideration for this position.
A day in the life
Provide accurate spec sheets for contracted locations and shipping address information to customers supplying their own production materials
Ensure posting instructions for national campaigns are provided in a timely manner by customers and are ready for distribution
Audit posting instructions and creative file images from the customer for accuracy; resolve creative file issues accordingly, directly with the customer or their design agency
Distribute posting instructions and creative images to local sales offices for national campaigns
Track production materials, maintain tracking logs, and digital schedule organization best practices for each campaign
Execute a high volume of digital scheduling on a daily basis
Compile and distribute status update reports for customers on a daily basis
Troubleshoot and help solve production‑related issues with external and internal customers and partners to ensure an on‑time posting of national campaigns
Identify digital technical issues resulting in a delivery compromise, like board outages, and determine technical, local market, and client implications; take action accordingly
Anticipate problems, and communicate with customers, National Account Executives, Account Managers, and local Lamar offices
Responsible for managing digital goods or service solutions for Lamar’s technical failures. Helps sellers and customers with service solutions on preventable delivery failures as needed
Responsible for iSpot order management from beginning to end:
Manage client expectations and establish delivery deadlines
Obtain assets directly from sellers, clients, or the client’s design agency
Work directly with the iSpot team on orders; mediate issues
Manage scheduling and quality assurance; troubleshoot accordingly
Deliver proof of execution
Answer to clients on the seller’s behalf if delivery failure occurs
Know the proof of performance requirements for each national account under their responsibility
Audit incoming proof of performance information for completion and accuracy
Manage all aspects of both simple and complex proof of performance projects
Communicate effectively with all stakeholders for a project or task
Attend weekly team meetings to provide campaign updates and reports to key stakeholders (national sales team, NOC, iSpot Team)
Other tasks and responsibilities as assigned
Physical Demands and Work Environment
The primary work environment is an office
Lifting
50% of the time, and talking
Typical percentage of time traveling and staying nights away from home is
On‑call shifts may be required
WHO WE ARE Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world, with over 360,000 displays across the United States and Canada. We provide ad space through hand‑painted murals, transportation and airports, and the largest network of digital billboards in the United States. We operate with honesty, integrity, and openness with employees and customers.
Lamar is an EEO/AA employer, including individuals with disabilities, protected veterans, and any other state or federally protected characteristic.
#J-18808-Ljbffr