Marketing Automation Specialist

Overview In this hybrid role based at our Chicago Headquarters, the ideal candidate will execute the development and optimization of automated marketing journeys across the member lifecycle. Design and implement multi-step workflows that drive engagement, retention, and conversion. Translate data into personalized, scalable experiences using marketing automation platforms and knowledge of customer behavior to drive targeted and measurable outcomes. Essential Responsibilities Design, build, and optimize automated marketing journeys across email and other channels Develop lifecycle strategies for onboarding, engagement, upsell, and retention Collaborate with cross‑functional teams such as product owner, email specialist, and audience builder to align journey logic with business goals Manage segmentation, triggers, and personalization logic using dynamic content and behavioral data Monitor performance of journeys and automation flows and identify opportunities for improvement through A/B testing and analytics Ensure data integrity and compliance with privacy regulations (e.g., CAN‑SPAM, GDPR) Troubleshoot technical issues related to logic, rendering, and deliverability Stay current on marketing automation trends, tools, and best practices Qualifications Minimum 4 years bachelor’s degree in Marketing, Computer Science, or related field Minimum 3 years experience in Marketing, Marketing Automation, Journey Building, or related area Alternative: 6 years experience in Marketing, Marketing Automation, Journey Building, or related area in lieu of education Compensation & Benefits Typical hiring range: $57,500 – $89,500 annually. Additional compensation: annual performance bonus. Alliant provides a benefits package that includes health care, vision, dental, and 401(k) with employer match. Work from home up to 3 days a week Paid parental leave Employee discount programs Time off including paid personal and sick days 11 paid holidays Education reimbursement *Note that eligibility and cost of benefits can vary depending on the number of regularly scheduled hours and job status such as regular full‑time, part‑time, or temporary employment. Equal Opportunity Employer. #J-18808-Ljbffr