Marketing Generalist

Bring strategy to life. Build brands. Make an impact. Are you a creative problem-solver who thrives at the intersection of design, strategy, and execution? We’re looking for a Marketing Generalist who can take ideas from concept to completion — supporting our commercial brokerage team while driving company-wide marketing initiatives that elevate our brand and deliver results. Who We’re Looking For We’re seeking a well-rounded marketer who is both creative and analytical, someone who enjoys juggling multiple projects while keeping a strong eye on detail and brand consistency. You’re someone who: Loves turning ideas into polished, professional marketing materials Thinks strategically but isn’t afraid to roll up your sleeves and execute Is highly organized and thrives in a fast-paced, multi-project environment Communicates clearly and collaborates effectively across teams Takes ownership and proactively looks for ways to improve processes and outcomes What You’ll Do In this role, you’ll be a key partner to both our brokerage team and broader organization: Commercial Brokerage Marketing Support Create marketing materials for property listings (brochures, flyers, email campaigns) Maintain listings across platforms like LoopNet, Crexi, CoStar, and company website Coordinate property signage, including design, vendors, and logistics Manage digital marketing efforts (website, email, social media) Conduct market research and present insights to support strategy Company-Wide Marketing & Campaign Execution Plan and execute campaigns across multiple business lines Collaborate with internal teams to ensure consistent branding and messaging Track campaign performance and recommend improvements Content & Asset Creation Develop digital and print marketing assets Maintain brand consistency across all materials Organize and manage shared asset libraries Event Planning & Coordination Support events like property tours, open houses, and client events Coordinate logistics, vendors, and promotional materials Marketing Project Management Manage multiple marketing requests and timelines Serve as a central hub for project coordination across teams Strategic Support Assist with marketing budgets, planning, and performance tracking Identify opportunities to improve visibility and lead generation What You’ll Need Bachelor’s degree in Marketing or related field (or equivalent experience) 3–5 years of marketing experience (real estate, construction, or related industry preferred) Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop), Canva, and MS Office Experience with social media, email marketing, and website management Strong understanding of design principles (typography, layout, color) Ability to conduct research and translate insights into actionable strategies Experience coordinating events and working with external vendors is a plus Why This Role Matters This role plays a critical part in how our brand shows up in the market. From property marketing to company-wide campaigns, your work will directly influence how we attract clients, showcase opportunities, and support business growth. You’ll help shape not just what we say, but how we say it, and ensure it resonates. If you’re ready to take ownership of meaningful marketing work and grow your impact across a dynamic organization, we’d love to hear from you. What We Offer: Competitive compensation with opportunity for career development and growth Full benefits: Medical, Dental, Vision, Flexible Spending Accounts, and Employee Assistance Program 401(k) with Safe Harbor Company Match Short-Term Disability and Voluntary Life and AD&D Insurance PTO, holidays, bereavement, and more Monday–Friday schedule with occasional weekends as needed Supportive and collaborative work environment Who We Are Van Buskirk Companies (VBC) is a family-owned company that has continued to live up to its excellent reputation in the Sioux Falls community for over 55 years. Our vision is “To create an extraordinary real estate experience that builds dreams and develops community.” We are a leading full-service real estate and construction company known for our dedication to excellence, superior customer service, and commitment to employee growth and development. Our Core Values: Integrity: We take pride in doing the right thing and build trust with each interaction. Teamwork: We value one another and our customers as partners and commit to shared success through positive communication, collaboration, and action. Excellence: We continuously learn and grow our capabilities to bring our best work, every day! Community: We are united to make a positive impact and build strong relationships where we work and live. Innovation: We think creatively to develop unique solutions to complex challenges. #J-18808-Ljbffr