Art Director Job at WeightWatchers in New York

Overview

WeightWatchers is a global digital health company and the world’s #1 doctor-recommended, clinically studied behavioral weight health program. For sixty years, we have led the industry by blending science and community to help millions of people build sustainable healthy habits.
As the science of weight health rapidly evolves, so does WeightWatchers. We are redefining the category by developing

new clinical pathways for GLP-1 medication access , creating specialized behavioral programs for members on weight-loss medications, and integrating medical care with our proven habit-change framework. By combining these clinical breakthroughs with our digital-first community, we are uniquely positioned to lead the future of weight health care.

The Role

We are seeking an

Art Director

to serve as a key individual contributor within our in-house creative team. In this role, you are the visual architect of the "360° experience." You will be responsible for ensuring our brand translates seamlessly across every possible dimension—from high-impact digital campaigns and social storytelling to tangible print and immersive physical spaces. You aren\'t just making assets; you are building a cohesive world for our members.

What You Will Do

360° Brand Strategy:

Lead the visual design for holistic brand campaigns, ensuring a unified "thread" connects OOH, digital media, experiential activations, and product launches.
Digital & Social Innovation:

Create high-performing, mobile-first assets for web, email, and social. You have a keen eye for motion (GIFs/video) and how to stop the scroll.
Physical & Environmental Design:

Bring the brand into the real world through experiential design, brand activations, and physical environments. You understand how users interact with 3D spaces and tactile formats.
Creative Orchestration:

Act as the vision-lead when collaborating with specialists (photographers, illustrators, motion designers). You can direct a shoot, guide an illustrator, or use AI to create high-fidelity comps that align the team.
Print Mastery:

Maintain a high standard for print excellence, overseeing everything from direct mail to large-scale OOH, with a deep understanding of production best practices (bleeds, color profiles, and substrates).
Style Guide Evolution:

Push the boundaries of our global style guide to create sub-branded campaign identities that feel fresh and culturally relevant while staying "on brand."

Who You Are

Holistic Thinker:

You see the big picture. You understand how a tiny social icon and a massive billboard work together to tell a single story.
Expert Individual Contributor:

You love the craft of making. You want to spend your time designing and directing the work, not managing direct reports.
Design Polymath:

You have a distinguished eye for typography, layout, and color across both glowing screens and physical materials.
Culturally Plugged-In:

You have a pulse on current design trends and technology, using tools like AI to prototype ideas quickly and effectively.
Effective Communicator:

You can "sell" your vision to leadership, defending your aesthetic choices with logic and brand strategy.

Requirements

360° Portfolio:

A standout showcase of

integrated campaigns

that span digital, print, and physical/experiential spaces. We want to see how you translate a single concept across multiple dimensions.
Experience:

7+ years of experience in brand design or advertising, specifically in an Art Direction capacity.
Production Fluency:

Expert knowledge of Adobe Creative Cloud and Figma. You are equally comfortable prepping a file for a high-res print run as you are for a mobile-first web experience.
Specialist Collaboration:

Proven experience directing photographers, illustrators, or motion designers to execute a specific visual vision.
Spatial Awareness:

Demonstrated ability to think in 3D—whether that’s event signage, environmental graphics, or pop-up activations.

Base salary may vary depending on, but not limited to: skills, experience, and location. This role is also eligible for a comprehensive benefits package and annual bonus program.

US Pay Range
$135,000 - $145,000 USD

At WeightWatchers, our mission is to build a worldwide community connected by healthy habits. If that resonates with you, then we would love to talk. WeightWatchers values developing community within our employee population as well. We have a hybrid work environment to allow our employees to find the right work-life balance.
It is our priority to cultivate a diverse and inclusive workplace. We are committed as individuals, as an organization, and as fellow humans, to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and we do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.
WeightWatchers complies with all applicable Rhode Island Workers\' Compensation laws (Chapters 29-38 of the R.I. General Laws). Eligible employees are covered by worker\'s compensation insurance for work-related injuries or illness.

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