Founding Growth Marketing Lead
Nashville Public Radio, New York, NY, United States
Founding Growth Marketing Lead
Location:
New York City
Compensation:
$120,000–$160,000 annual base salary + 0.10%–0.40% equity, depending on experience and fit
Misprint is a Y Combinator-backed startup building a better marketplace for Pokémon cards.
We are building a marketplace that makes buying and selling cards feel more like a real market: transparent, fast, and liquid. Think stock‑market‑style infrastructure for collectibles, built specifically for Pokémon cards.
Misprint already has
6,000 daily active users , real revenue, meaningful marketplace activity, and a real marketing budget. Up to now, most of our marketing has been led directly by the CEO. That was good enough to get us here, but it is not how we want to operate going forward.
We are looking for a
Founding Growth Marketing Lead
to help us accelerate growth from here.
This is not a narrow social media role, and it is not a traditional corporate marketing job. We want someone smart, creative, adaptable, high‑agency, and actually good at growth — someone who can help drive growth however needed, whether that means organic social, community engagement, creator partnerships, referral ideas, lifecycle experiments, grassroots marketing, or helping us make smarter decisions about where our marketing budget goes.
You should be excited to figure things out, test ideas quickly, and do whatever is needed to help Misprint grow.
What you’ll do
Own and help shape Misprint’s growth efforts across organic social, community, creators, partnerships, lifecycle, referrals, and other growth channels
Develop and run scrappy growth experiments to drive more buyers, sellers, and engagement
Help build Misprint’s presence across Instagram, TikTok, X, Reddit, Discord, Facebook groups, and other channels where collectors actually spend time
Work with creators, collectors, shops, and community partners on collaborations, sponsorships, giveaways, and other growth opportunities
Turn marketplace activity, product updates, and hobby trends into content and campaigns people actually care about
Identify and build repeatable growth loops, not just one‑off posts
Help improve activation, retention, and referrals over time
Partner directly with the CEO and team on growth strategy, prioritization, and execution
Help shape how Misprint allocates marketing budget across paid, organic, creator/community, and other growth initiatives
Work within a meaningful budget and make thoughtful decisions about where spend should and should not go
Coordinate with outside agencies, freelancers, or partners where helpful, while also helping build stronger in‑house growth capabilities
Track what is working, what is not, and adjust quickly
What we’re looking for
Extremely high agency — you do not wait around for perfect instructions
Strong judgment and taste
Smart, adaptable, and able to switch between strategy and execution quickly
Strong understanding of internet culture, consumer behavior, and what gets people to pay attention online
Strong instincts around growth, content, community, and how to turn attention into actual users and revenue
Comfortable with ambiguity and messy startup environments
Strong communicator
Excited to work on a niche but passionate category and help build something from an early stage
Able to operate independently and handle a broad scope without needing a lot of structure
You might be a fit if you
Have grown a brand, account, community, newsletter, creator program, or consumer product before
Have experience in growth, marketing, community, content, partnerships, or some mix of the above
Have worked at a startup, marketplace, e‑commerce company, media brand, creator‑led business, or community‑driven company
Have strong instincts for what collectors or hobby consumers respond to
Are willing to both think strategically and do the actual work
Have experience managing spend, measuring results, and making smart tradeoffs rather than just “doing marketing”
Bonus points if you
Care about Pokémon, collectibles, hobby culture, or marketplaces
Have worked in cards, collectibles, sports cards, gaming, e‑commerce, or adjacent verticals
Have experience with creator partnerships, referral programs, lifecycle marketing, influencer marketing, or community‑led growth
Have built something from 0 to 1 before
Have worked in a role where you had to wear a lot of hats and figure things out fast
What this role is not
Just scheduling posts
Just managing an agency
Just brand marketing
A highly specialized big‑company marketing role
This is a broad, hands‑on role for someone who wants real ownership and wants to help build the growth engine from the ground up.
Your first 90 days could look something like this:
First 30 days
Get fully up to speed on Misprint, the product, our users, and what we have already tried
Understand our current marketing mix, including creator/community efforts and paid spend
Take ownership of core growth channels already in motion
Identify quick wins across social, community, creator partnerships, referrals, or lifecycle
By 60 days
Launch and iterate on several new growth experiments
Start building a more repeatable content/community cadence
Improve at least one part of our activation, engagement, or referral loop
Help us make smarter decisions about where budget should shift or scale
By 90 days
Be fully owning day‑to‑day growth marketing execution
Have launched at least a few new repeatable growth plays we want to keep investing in
Show clear thinking around what is and is not working
Help establish a stronger in‑house growth engine at Misprint
Why join
Misprint already has
6,000 daily active users , real revenue, and an active marketplace
There is already meaningful marketing spend and traction to build on
You will have real ownership from day one
You will work closely with the founders
You will help define how growth works at Misprint
You will be building in a category with deep passion, strong communities, and real room to win
You will join a YC‑backed company at an early stage
About the interview process We try to move quickly. Usually it will be:
Intro call
Either a follow‑up conversation or a short paid work sample
Decision
We care a lot more about what you have actually grown or built than checking every box on paper.
To apply, send us your resume and anything else that helps show what you have actually grown or built, plus any relevant experience or knowledge of the collectibles space.
#J-18808-Ljbffr
New York City
Compensation:
$120,000–$160,000 annual base salary + 0.10%–0.40% equity, depending on experience and fit
Misprint is a Y Combinator-backed startup building a better marketplace for Pokémon cards.
We are building a marketplace that makes buying and selling cards feel more like a real market: transparent, fast, and liquid. Think stock‑market‑style infrastructure for collectibles, built specifically for Pokémon cards.
Misprint already has
6,000 daily active users , real revenue, meaningful marketplace activity, and a real marketing budget. Up to now, most of our marketing has been led directly by the CEO. That was good enough to get us here, but it is not how we want to operate going forward.
We are looking for a
Founding Growth Marketing Lead
to help us accelerate growth from here.
This is not a narrow social media role, and it is not a traditional corporate marketing job. We want someone smart, creative, adaptable, high‑agency, and actually good at growth — someone who can help drive growth however needed, whether that means organic social, community engagement, creator partnerships, referral ideas, lifecycle experiments, grassroots marketing, or helping us make smarter decisions about where our marketing budget goes.
You should be excited to figure things out, test ideas quickly, and do whatever is needed to help Misprint grow.
What you’ll do
Own and help shape Misprint’s growth efforts across organic social, community, creators, partnerships, lifecycle, referrals, and other growth channels
Develop and run scrappy growth experiments to drive more buyers, sellers, and engagement
Help build Misprint’s presence across Instagram, TikTok, X, Reddit, Discord, Facebook groups, and other channels where collectors actually spend time
Work with creators, collectors, shops, and community partners on collaborations, sponsorships, giveaways, and other growth opportunities
Turn marketplace activity, product updates, and hobby trends into content and campaigns people actually care about
Identify and build repeatable growth loops, not just one‑off posts
Help improve activation, retention, and referrals over time
Partner directly with the CEO and team on growth strategy, prioritization, and execution
Help shape how Misprint allocates marketing budget across paid, organic, creator/community, and other growth initiatives
Work within a meaningful budget and make thoughtful decisions about where spend should and should not go
Coordinate with outside agencies, freelancers, or partners where helpful, while also helping build stronger in‑house growth capabilities
Track what is working, what is not, and adjust quickly
What we’re looking for
Extremely high agency — you do not wait around for perfect instructions
Strong judgment and taste
Smart, adaptable, and able to switch between strategy and execution quickly
Strong understanding of internet culture, consumer behavior, and what gets people to pay attention online
Strong instincts around growth, content, community, and how to turn attention into actual users and revenue
Comfortable with ambiguity and messy startup environments
Strong communicator
Excited to work on a niche but passionate category and help build something from an early stage
Able to operate independently and handle a broad scope without needing a lot of structure
You might be a fit if you
Have grown a brand, account, community, newsletter, creator program, or consumer product before
Have experience in growth, marketing, community, content, partnerships, or some mix of the above
Have worked at a startup, marketplace, e‑commerce company, media brand, creator‑led business, or community‑driven company
Have strong instincts for what collectors or hobby consumers respond to
Are willing to both think strategically and do the actual work
Have experience managing spend, measuring results, and making smart tradeoffs rather than just “doing marketing”
Bonus points if you
Care about Pokémon, collectibles, hobby culture, or marketplaces
Have worked in cards, collectibles, sports cards, gaming, e‑commerce, or adjacent verticals
Have experience with creator partnerships, referral programs, lifecycle marketing, influencer marketing, or community‑led growth
Have built something from 0 to 1 before
Have worked in a role where you had to wear a lot of hats and figure things out fast
What this role is not
Just scheduling posts
Just managing an agency
Just brand marketing
A highly specialized big‑company marketing role
This is a broad, hands‑on role for someone who wants real ownership and wants to help build the growth engine from the ground up.
Your first 90 days could look something like this:
First 30 days
Get fully up to speed on Misprint, the product, our users, and what we have already tried
Understand our current marketing mix, including creator/community efforts and paid spend
Take ownership of core growth channels already in motion
Identify quick wins across social, community, creator partnerships, referrals, or lifecycle
By 60 days
Launch and iterate on several new growth experiments
Start building a more repeatable content/community cadence
Improve at least one part of our activation, engagement, or referral loop
Help us make smarter decisions about where budget should shift or scale
By 90 days
Be fully owning day‑to‑day growth marketing execution
Have launched at least a few new repeatable growth plays we want to keep investing in
Show clear thinking around what is and is not working
Help establish a stronger in‑house growth engine at Misprint
Why join
Misprint already has
6,000 daily active users , real revenue, and an active marketplace
There is already meaningful marketing spend and traction to build on
You will have real ownership from day one
You will work closely with the founders
You will help define how growth works at Misprint
You will be building in a category with deep passion, strong communities, and real room to win
You will join a YC‑backed company at an early stage
About the interview process We try to move quickly. Usually it will be:
Intro call
Either a follow‑up conversation or a short paid work sample
Decision
We care a lot more about what you have actually grown or built than checking every box on paper.
To apply, send us your resume and anything else that helps show what you have actually grown or built, plus any relevant experience or knowledge of the collectibles space.
#J-18808-Ljbffr