Integrated Marketing Senior Specialist - Compete (Brand Positioning and Competit
SAP, Bellevue, WA, United States
Overview
We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.
Position Overview
Candidate must be based in Bellevue, WA. The Integrated Marketing Senior Specialist - Compete is responsible for activating and reinforcing competitive positioning across marketing channels, with a focus on displacing customers from key competitors. This role ensures differentiated value propositions are consistently represented across digital, content, and sales touchpoints. This is a hands-on, cross-functional role that supports the translation of strategic positioning into integrated marketing activities to strengthen brand perception, reinforce differentiation, and influence buying decisions in competitive sales cycles. It also ensures competitive messaging is deployed consistently, measured programmatically, and reported through a single, consolidated view – acting as the connective hub between Product Marketing, Campaigns, Advertising, Brand Enablement, Digital Marketing, Field Marketing, and Sales.
Key Responsibilities Brand Positioning & Competitive Messaging Alignment
Operationalize core brand and competitive positioning across all marketing channels, ensuring consistent articulation of product value, innovation, and customer impact.
Partner with Product Marketing to translate positioning into scalable marketing activities and credible competitive narratives.
Partner with content teams to govern competitive messaging, ensuring it remains current, aligned, and effective as the market evolves.
Maintain visibility into what competitive content exists, where it is deployed, and how it performs across channels.
Leverage existing and new testing of competitive messaging, value propositions, and framing to improve clarity and impact.
Competitive Campaign Delivery & Measurement
Curate content with campaign manager to bring competitive content to life through integrated campaign delivery, partnering with Campaigns team to weave into existing campaign themes, to re-package and spotlight competitive content, and feature relevant updates on Global Campaigns calls.
Ensure competitive narratives and proof points are activated within Campaigns during planning cycles.
Cross-channel Integration & Activation
Serve as the central point for competitive marketing content activation and tracking across Integrated Marketing and cross-functional teams.
Support and coordinate competitive messaging activation and adaption across:
Website and competitive comparison pages
Personalized advertising journeys
Thought leadership and content marketing
Paid digital channels
Email and nurture journey
Sales enablement materials
Maintain alignment between brand voice and channel-specific execution.
Programmatic Competitive Reporting
Own programmatic reporting for competitive activities and content across all channels, feeding into a single, consolidated “one report” view.
Support quarterly competitive performance updates that include recommendations to optimize.
Partner with Performance Marketing and Campaigns to define:
Competitive content tagging and taxonomy
Track competitive content adoption rates from marketing and sales
Repeatable dashboards
Leverage and amplify customer insights, industry trends and competitive intelligence to refine positioning and understand message resonance.
Qualifications
5+ years of experience in B2B SaaS marketing with exposure to brand or product positioning.
Experience executing integrated marketing across digital and content channels.
Strong understanding of competitive landscapes in technology market.
Ability to translate strategic positioning into practical marketing execution.
Strong cross-functional collaboration skills.
Analytical mindset with ability to interpret engagement and pipeline influence metrics.
Must be Bellevue-based
Success Indicators
Clear consistent brand positioning across all marketing channels.
Stronger competitive differentiation within target segments.
Increased engagement and influence in competitive sales cycles.
Improved alignment between Marketing and Sales messaging.
Additional Information Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.
We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance, please send an e-mail to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program. Qualified applicants will receive consideration for employment without regard to age, race, religion, national origin, ethnicity, gender, or disability.
Compensation Range Transparency
SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted annual combined range for this position is 100,000 - 216,000 USD. The actual amount offered will be within that range, dependent upon education, skills, experience, scope of the role, location, etc. Any variable incentive is subject to company and personal performance. Please reference the SAP North America Benefits link for more information.
AI Usage in the Recruitment Process
For information on the responsible use of AI in our recruitment process, refer to our Guidelines for Ethical Usage of AI in the Recruiting Process. Violation may result in disqualification from the hiring process.
Requisition ID: 451928 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations:
#J-18808-Ljbffr
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.
Position Overview
Candidate must be based in Bellevue, WA. The Integrated Marketing Senior Specialist - Compete is responsible for activating and reinforcing competitive positioning across marketing channels, with a focus on displacing customers from key competitors. This role ensures differentiated value propositions are consistently represented across digital, content, and sales touchpoints. This is a hands-on, cross-functional role that supports the translation of strategic positioning into integrated marketing activities to strengthen brand perception, reinforce differentiation, and influence buying decisions in competitive sales cycles. It also ensures competitive messaging is deployed consistently, measured programmatically, and reported through a single, consolidated view – acting as the connective hub between Product Marketing, Campaigns, Advertising, Brand Enablement, Digital Marketing, Field Marketing, and Sales.
Key Responsibilities Brand Positioning & Competitive Messaging Alignment
Operationalize core brand and competitive positioning across all marketing channels, ensuring consistent articulation of product value, innovation, and customer impact.
Partner with Product Marketing to translate positioning into scalable marketing activities and credible competitive narratives.
Partner with content teams to govern competitive messaging, ensuring it remains current, aligned, and effective as the market evolves.
Maintain visibility into what competitive content exists, where it is deployed, and how it performs across channels.
Leverage existing and new testing of competitive messaging, value propositions, and framing to improve clarity and impact.
Competitive Campaign Delivery & Measurement
Curate content with campaign manager to bring competitive content to life through integrated campaign delivery, partnering with Campaigns team to weave into existing campaign themes, to re-package and spotlight competitive content, and feature relevant updates on Global Campaigns calls.
Ensure competitive narratives and proof points are activated within Campaigns during planning cycles.
Cross-channel Integration & Activation
Serve as the central point for competitive marketing content activation and tracking across Integrated Marketing and cross-functional teams.
Support and coordinate competitive messaging activation and adaption across:
Website and competitive comparison pages
Personalized advertising journeys
Thought leadership and content marketing
Paid digital channels
Email and nurture journey
Sales enablement materials
Maintain alignment between brand voice and channel-specific execution.
Programmatic Competitive Reporting
Own programmatic reporting for competitive activities and content across all channels, feeding into a single, consolidated “one report” view.
Support quarterly competitive performance updates that include recommendations to optimize.
Partner with Performance Marketing and Campaigns to define:
Competitive content tagging and taxonomy
Track competitive content adoption rates from marketing and sales
Repeatable dashboards
Leverage and amplify customer insights, industry trends and competitive intelligence to refine positioning and understand message resonance.
Qualifications
5+ years of experience in B2B SaaS marketing with exposure to brand or product positioning.
Experience executing integrated marketing across digital and content channels.
Strong understanding of competitive landscapes in technology market.
Ability to translate strategic positioning into practical marketing execution.
Strong cross-functional collaboration skills.
Analytical mindset with ability to interpret engagement and pipeline influence metrics.
Must be Bellevue-based
Success Indicators
Clear consistent brand positioning across all marketing channels.
Stronger competitive differentiation within target segments.
Increased engagement and influence in competitive sales cycles.
Improved alignment between Marketing and Sales messaging.
Additional Information Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.
We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance, please send an e-mail to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program. Qualified applicants will receive consideration for employment without regard to age, race, religion, national origin, ethnicity, gender, or disability.
Compensation Range Transparency
SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted annual combined range for this position is 100,000 - 216,000 USD. The actual amount offered will be within that range, dependent upon education, skills, experience, scope of the role, location, etc. Any variable incentive is subject to company and personal performance. Please reference the SAP North America Benefits link for more information.
AI Usage in the Recruitment Process
For information on the responsible use of AI in our recruitment process, refer to our Guidelines for Ethical Usage of AI in the Recruiting Process. Violation may result in disqualification from the hiring process.
Requisition ID: 451928 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations:
#J-18808-Ljbffr