Integrated Marketing Senior Specialist - Compete (Brand Positioning and Competit

Position Overview Candidate Must be based in Bellevue, WA. The Integrated Marketing Senior Specialist – Compete is responsible for activating and reinforcing competitive positioning across marketing channels, with a focus on displacing customers from key competitors. This role ensures differentiated value propositions are consistently represented across digital, content, and sales touchpoints and translates strategic positioning into integrated marketing activities to strengthen brand perception, reinforce differentiation, and influence buying decisions in competitive sales cycles. Candidate(s) will be required to work 3 days a week in office/client site as per our Pledge to Flex return to office policy. SAP is not offering relocation benefits for this role at this time. SAP is not offering current or future visa sponsorship for this role at this time. Key Responsibilities Brand Positioning & Competitive Messaging Alignment Operationalize core brand and competitive positioning across all marketing channels, ensuring consistent articulation of product value, innovation, and customer impact. Partner with Product Marketing to translate positioning into scalable marketing activities and credible competitive narratives. Partner with content teams to govern competitive messaging, ensuring it remains current, aligned, and effective as the market evolves. Maintain visibility into what competitive content exists, where it is deployed, and how it performs across channels. Leverage existing and new testing of competitive messaging, value propositions, and framing to improve clarity and impact. Competitive Campaign Delivery & Measurement Curate content with the campaign manager to bring competitive content to life through integrated campaign delivery, partnering with the Campaigns team to weave into existing campaign themes, to re‑package and spotlight competitive content, and to feature relevant updates on Global Campaigns calls. Ensure competitive narratives and proof points are activated within Campaigns during planning cycles. Cross-channel Integration & Activation Serve as the central point for competitive marketing content activation and tracking across Integrated Marketing and cross‑functional teams. Support and coordinate competitive messaging activation and adaption across: Website and competitive comparison pages Personalized advertising journeys Thought leadership and content marketing Paid digital channels Email and nurture journey Sales enablement materials Maintain alignment between brand voice and channel‑specific execution. Programmatic Competitive Reporting Own programmatic reporting for competitive activities and content across all channels, feeding into a single, consolidated “one report” view. Support quarterly competitive performance updates that include recommendations to optimize. Partner with Performance Marketing and Campaigns to define: Competitive content tagging and taxonomy Track competitive content adoption rates from marketing and sales Repeatable dashboards Leverage and amplify customer insights, industry trends and competitive intelligence (like BlueOcean, Voice of the Buyer, CMI resources) to refine positioning and understand message resonance. Qualifications 5 years of experience in B2B SaaS marketing with exposure to brand or product positioning. Experience executing integrated marketing across digital and content channels. Strong understanding of competitive landscapes in technology markets. Ability to translate strategic positioning into practical marketing execution. Strong cross‑functional collaboration skills. Analytical mindset with ability to interpret engagement and pipeline influence metrics. Must be Bellevue‑based. Success Indicators Clear consistent brand positioning across all marketing channels. Stronger competitive differentiation within target segments. Increased engagement and influence in competitive sales cycles. Improved alignment between Marketing and Sales messaging. Compensation Range Transparency SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted annual combined range for this position is 100,000 – 216,000.00 USD . Equal Employment Opportunity Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability. AI Usage in the Recruitment Process For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process. Requisition ID: 451928 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid #J-18808-Ljbffr