Integrated Marketing Senior Specialist - Compete (Brand Positioning and Competit

Integrated Marketing Senior Specialist – Compete (Brand Positioning and Competitive Displacement) Location : Bellevue, WA. Office requirement: work 3 days a week in office/client site per the Pledge to Flex return to office policy. The Integrated Marketing Senior Specialist – Compete is responsible for activating and reinforcing competitive positioning across marketing channels, focusing on displacing customers from key competitors. This hands‑on, cross‑functional role translates strategic positioning into integrated marketing activities to strengthen brand perception, reinforce differentiation, and influence buying decisions in competitive sales cycles. The role also ensures competitive messaging is deployed consistently, measured programmatically, and reported through a single, consolidated view, acting as the connective hub between Product Marketing, Campaigns, Advertising, Brand Enablement, Digital Marketing, Field Marketing, and Sales. Key Responsibilities Operationalize core brand and competitive positioning across all marketing channels, ensuring consistent articulation of product value, innovation, and customer impact. Partner with Product Marketing to translate positioning into scalable marketing activities and credible competitive narratives. Collaborate with content teams to govern competitive messaging, keeping it current, aligned, and effective as the market evolves. Maintain visibility into what competitive content exists, where it is deployed, and how it performs across channels. Leverage existing and new testing of competitive messaging, value propositions, and framing to improve clarity and impact. Curate content with campaign manager to bring competitive content to life through integrated campaign delivery, weaving it into existing campaign themes, re‑packaging, spotlighting competitive content, and featuring relevant updates on Global Campaigns calls. Ensure competitive narratives and proof points are activated within Campaigns during planning cycles. Serve as the central point for competitive marketing content activation and tracking across Integrated Marketing and cross‑functional teams. Support and coordinate competitive messaging activation and adaption across: Website and competitive comparison pages Personalized advertising journeys Thought leadership and content marketing Paid digital channels Email and nurture journey Sales enablement materials Maintain alignment between brand voice and channel‑specific execution. Own programmatic reporting for competitive activities and content across all channels, feeding into a single, consolidated “one report” view. Support quarterly competitive performance updates that include recommendations to optimize. Partner with Performance Marketing and Campaigns to define: Competitive content tagging and taxonomy Track competitive content adoption rates from marketing and sales Repeatable dashboards Leverage and amplify customer insights, industry trends and competitive intelligence to refine positioning and understand message resonance. Qualifications 5+ years of experience in B2B SaaS marketing with exposure to brand or product positioning. Experience executing integrated marketing across digital and content channels. Strong understanding of competitive landscapes in the technology market. Ability to translate strategic positioning into practical marketing execution. Strong cross‑functional collaboration skills. Analytical mindset with the ability to interpret engagement and pipeline influence metrics. Must be Bellevue‑based. Success Indicators Clear consistent brand positioning across all marketing channels. Stronger competitive differentiation within target segments. Increased engagement and influence in competitive sales cycles.Improved alignment between Marketing and Sales messaging. Compensation The targeted annual combined range for this position is $100,000 – $216,000 USD. The actual amount offered will be within that range, depending on education, skills, experience, scope of role, location, and other factors. Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender, sexual orientation, disability, or veteran status. #J-18808-Ljbffr