Marketing Manager
Timbers Company, Winter Park, FL, United States
Timbers Company is seeking an experienced Marketing Manager to help drive growth across our real estate portfolio. The Marketing Manager is responsible for driving qualified lead generation and supporting sales performance across Timbers Company’s real estate portfolio. This role owns marketing strategy, campaign performance, and messaging across all channels, ensuring alignment with sales objectives and revenue goals.
This individual operates at both a strategic and tactical level—leading agency partners, optimizing campaigns, and continuously refining the marketing funnel to improve lead quality and conversion.
Key Responsibilities Note: The responsibilities listed below are illustrative of the role and not intended to be an exhaustive list. Additional duties may be assigned as needed to support the success of the organization.
Own and lead integrated marketing campaigns across paid media, web, email, social, PR, and events
Drive qualified lead generation and continuously optimize for conversion performance
Identify gaps in funnel performance and implement strategies to improve lead quality and sales outcomes
Develop test‑and‑learn strategies across channels
Messaging & Copy Direction
Own messaging strategy and campaign narratives across all real estate marketing efforts
Provide copy direction and final approval for websites, email campaigns, paid media, and sales materials
Ensure consistency with brand standards in partnership with brand and hospitality marketing
CRM & Lifecycle Marketing
Develop and oversee lead nurture strategies in partnership with Marketing Automation
Define segmentation, email journeys, and lifecycle touchpoints to improve conversion
Website & Conversion Optimization
Support website initiatives as a key lead generation channel, contributing to content updates and overall user experience
Collaborate with internal and external partners to identify opportunities to enhance form performance and improve the user journey
Agency & Vendor Management
Lead agency partners across digital, creative, and media
Provide clear direction, feedback, and performance expectations
Ensure all external partners are aligned with strategy and delivering against KPIs
Sales & Cross‑Functional Alignment
Partner closely with Sales to align on lead quality, feedback loops, and campaign performance
Lead development of sales tools, presentations, and marketing materials
Budget & Reporting
Manage marketing budgets, track spend, and ensure alignment with performance goals
Report on campaign performance using Salesforce, Google Analytics, and other platforms
Miscellaneous
Possess and maintain thorough understanding of hospitality and real estate industry and stays abreast of industry trends
Flexibility to work across multiple time zones
Some travel required (approximately 10‑20%)
Qualifications And Experience
Bachelor’s degree required; in Marketing or Communications preferred
Five+ years as a Marketing Manager preferred
Five+ years in real estate and/or hospitality marketing preferred
Strong attention to detail and organizational skills
Ability to manage multiple projects and deadlines simultaneously
Strong written and verbal communication skills
Ability to work within established brand standards
Proficiency in PowerPoint and presentation development
Working knowledge of Adobe Creative Suite (Photoshop, InDesign)
Understanding of digital marketing channels (web, email, social)
Strong problem‑solving skills and proactive mindset
Deep understanding of luxury hospitality, real estate or products
Strong understanding of lead generation and conversion funnels
Proven ability to manage agencies and drive performance
Strong copywriting and messaging skills
Experience with Salesforce, WordPress, Google Analytics, and digital media platforms
Company Overview Timbers Company is a developer and operator of exceptional boutique hotels, residence clubs and resort communities located in some of the most sought‑after destinations in the world. We are passionate about creating remarkable experiences with world‑class hospitality while exposing our Owners and guests to the humble authenticity of every location that we call home.
Location Just north of Orlando, Winter Park, Florida, is an enchanting city known for its abundant outdoor spaces, quaint brick‑lined streets with old‑growth tree canopies, first‑class shopping, and delectable dining. Our corporate headquarters manages, supports, and develops all Timbers properties around the globe. Our team embraces the year‑round sunshine and warmth of Central Florida, drawing inspiration from our award‑winning properties to infuse world‑class hospitality, authenticity, and teamwork into everything we do.
Core Values
Be Authentic
Practice Humility
Cultivate Teamwork
Value Time
Be Trustworthy
Benefits
Childcare reimbursement
Trip of a Lifetime program
Education Assistance Program
Wellness Reimbursement Program
Learning and development
Competitive pay
Volunteer time
Paid maternity/paternity leave
Fun team building events
401K
Vacation Days
Personal Days
Holiday Pay
Health Insurance
Dental/Vision Insurance
LTD/STD
Life Insurance
This job description is not all inclusive. Timbers Company reserves the right to amend this job description at any time.
Our company (“Company”) fully subscribes to the principles of Equal Employment Opportunity. It is our policy to provide employment, compensation, and other benefits related to employment based on qualifications, without regard to race, color, religion, national origin, age, sex, veteran status, genetic information, disability, or any other basis prohibited by federal, state or local law.
In compliance with the Americans with Disabilities Act (ADA) and applicable federal, state and/or local laws, it is our policy to provide reasonable accommodation upon request during the application process to applicants in order that they may be given a full and fair opportunity to be considered for employment. As an Equal Opportunity Employer, we intend to comply fully with applicable federal, state and/or local employment laws and the information requested on this application will only be used for purposes consistent with those laws. To the extent required by applicable law, The Company maintains a drug‑free workplace.
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This individual operates at both a strategic and tactical level—leading agency partners, optimizing campaigns, and continuously refining the marketing funnel to improve lead quality and conversion.
Key Responsibilities Note: The responsibilities listed below are illustrative of the role and not intended to be an exhaustive list. Additional duties may be assigned as needed to support the success of the organization.
Own and lead integrated marketing campaigns across paid media, web, email, social, PR, and events
Drive qualified lead generation and continuously optimize for conversion performance
Identify gaps in funnel performance and implement strategies to improve lead quality and sales outcomes
Develop test‑and‑learn strategies across channels
Messaging & Copy Direction
Own messaging strategy and campaign narratives across all real estate marketing efforts
Provide copy direction and final approval for websites, email campaigns, paid media, and sales materials
Ensure consistency with brand standards in partnership with brand and hospitality marketing
CRM & Lifecycle Marketing
Develop and oversee lead nurture strategies in partnership with Marketing Automation
Define segmentation, email journeys, and lifecycle touchpoints to improve conversion
Website & Conversion Optimization
Support website initiatives as a key lead generation channel, contributing to content updates and overall user experience
Collaborate with internal and external partners to identify opportunities to enhance form performance and improve the user journey
Agency & Vendor Management
Lead agency partners across digital, creative, and media
Provide clear direction, feedback, and performance expectations
Ensure all external partners are aligned with strategy and delivering against KPIs
Sales & Cross‑Functional Alignment
Partner closely with Sales to align on lead quality, feedback loops, and campaign performance
Lead development of sales tools, presentations, and marketing materials
Budget & Reporting
Manage marketing budgets, track spend, and ensure alignment with performance goals
Report on campaign performance using Salesforce, Google Analytics, and other platforms
Miscellaneous
Possess and maintain thorough understanding of hospitality and real estate industry and stays abreast of industry trends
Flexibility to work across multiple time zones
Some travel required (approximately 10‑20%)
Qualifications And Experience
Bachelor’s degree required; in Marketing or Communications preferred
Five+ years as a Marketing Manager preferred
Five+ years in real estate and/or hospitality marketing preferred
Strong attention to detail and organizational skills
Ability to manage multiple projects and deadlines simultaneously
Strong written and verbal communication skills
Ability to work within established brand standards
Proficiency in PowerPoint and presentation development
Working knowledge of Adobe Creative Suite (Photoshop, InDesign)
Understanding of digital marketing channels (web, email, social)
Strong problem‑solving skills and proactive mindset
Deep understanding of luxury hospitality, real estate or products
Strong understanding of lead generation and conversion funnels
Proven ability to manage agencies and drive performance
Strong copywriting and messaging skills
Experience with Salesforce, WordPress, Google Analytics, and digital media platforms
Company Overview Timbers Company is a developer and operator of exceptional boutique hotels, residence clubs and resort communities located in some of the most sought‑after destinations in the world. We are passionate about creating remarkable experiences with world‑class hospitality while exposing our Owners and guests to the humble authenticity of every location that we call home.
Location Just north of Orlando, Winter Park, Florida, is an enchanting city known for its abundant outdoor spaces, quaint brick‑lined streets with old‑growth tree canopies, first‑class shopping, and delectable dining. Our corporate headquarters manages, supports, and develops all Timbers properties around the globe. Our team embraces the year‑round sunshine and warmth of Central Florida, drawing inspiration from our award‑winning properties to infuse world‑class hospitality, authenticity, and teamwork into everything we do.
Core Values
Be Authentic
Practice Humility
Cultivate Teamwork
Value Time
Be Trustworthy
Benefits
Childcare reimbursement
Trip of a Lifetime program
Education Assistance Program
Wellness Reimbursement Program
Learning and development
Competitive pay
Volunteer time
Paid maternity/paternity leave
Fun team building events
401K
Vacation Days
Personal Days
Holiday Pay
Health Insurance
Dental/Vision Insurance
LTD/STD
Life Insurance
This job description is not all inclusive. Timbers Company reserves the right to amend this job description at any time.
Our company (“Company”) fully subscribes to the principles of Equal Employment Opportunity. It is our policy to provide employment, compensation, and other benefits related to employment based on qualifications, without regard to race, color, religion, national origin, age, sex, veteran status, genetic information, disability, or any other basis prohibited by federal, state or local law.
In compliance with the Americans with Disabilities Act (ADA) and applicable federal, state and/or local laws, it is our policy to provide reasonable accommodation upon request during the application process to applicants in order that they may be given a full and fair opportunity to be considered for employment. As an Equal Opportunity Employer, we intend to comply fully with applicable federal, state and/or local employment laws and the information requested on this application will only be used for purposes consistent with those laws. To the extent required by applicable law, The Company maintains a drug‑free workplace.
#J-18808-Ljbffr