Sr. Manager Acquisition Marketing

This role is hybrid in Boston 2 days a week on site.
Our client partners with local businesses to help them scale through better marketing, operations, and infrastructure.
With 20+ brands already in the network and more partnerships on the way, they are focused on driving consistent, scalable growth across multiple markets.
They are hiring a Sr. Manager/Director of Acquisition Marketing.
What you’ll do Own and scale non-Google channels (Meta, Yelp, Angi, Thumbtack, etc.)
Test new channels and build a repeatable growth playbook
Optimize for lead volume + CAC across multiple brands/markets
Partner with agency on PPC/SEO (not hands-on there)
Work directly with local teams and simplify marketing for non-experts
What we’re looking for Experience running paid acquisition outside of just Google
Strong in testing, optimization, and performance analysis
Can speak to driving efficiency (CAC, lead quality, spend)
Comfortable managing multiple campaigns/markets
Why this role You will be building something, not just executing playbook
High-growth company, 20+ brands and scaling fast

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