Marketing Specialist
Thomson Power Systems, Milwaukee, WI, United States
Position Overview
The Marketing Specialist will play a key role in supporting the Marketing Manager by coordinating, developing, and analyzing integrated B2B marketing campaigns. This role is responsible for helping drive business growth through targeted marketing initiatives, ensuring brand consistency across all channels, and strengthening the company’s competitive positioning. The Specialist will assist with content creation, digital campaign execution, performance reporting, and cross‑functional collaboration to optimize marketing effectiveness and support strategic business objectives.
Key Responsibilities
Assist Marketing Manager in collaboration in executing targeted go‑to‑market (GTM) plans for the business portfolio, covering market assessments, brand strategy, segmentation, and programs to drive lead generation, upsell, cross‑sell, and retention.
Coordinate and create high-quality content, ensuring brand identity and value propositions that align to the buyer’s journey.
Coordinate and develop marketing assets that attract targeted audiences to our content (such as blog posts, whitepapers, brochures, sell sheets, etc.).
Assist with event marketing, coordinating event set‑up, budget management, and on‑site communications.
Maintain knowledge of industry best practices, new technologies, and industry relevant content.
Provide actionable insights, analysis, and recommendations into campaign performance.
Collaborate cross‑functionally across the company to align, develop, and implement long and short‑term initiatives.
Required Skills And Qualifications
Bachelor’s degree in marketing, communications, or related field.
4‑6 years of marketing experience, including an understanding of the latest trends, technologies, and best practices in B2B marketing.
Working knowledge of the buyer’s journey, customer lifecycle, design best practices, and other social media and internet marketing best practices.
Demonstrated ability to conceptualize, manage, and execute multiple projects.
Excellent verbal and written communication skills.
Ability to work both independently and in a team environment; strong organizational, analytical, and project management skills.
Ability to work in a fast‑paced environment, with a KPI‑focused approach to prioritizing projects.
Preferred Skills And Qualifications
Recent marketing‑related certifications and Master’s degree or progress toward a Master’s degree.
Experience developing and deploying B2B marketing campaigns.
Experience with Adobe Creative Cloud.
Experience with Salesforce Pardot, HubSpot, or other marketing automation platforms.
Benefits
Medical, Dental, Vision and Prescription Drug Coverage
Spending accounts (HSA, Health Care FSA and Dependent Care FSA)
Paid Time Off and Holidays
401k Retirement Plan with Matching Employer Contributions
Life and Accidental Death & Dismemberment (AD&D) Insurance
Paid Leaves
Tuition Assistance
Expected Base Salary Range: $75,000 - $85,000
Equal Employment Opportunity Statement: Regal Rexnord is an Equal Opportunity and Affinitive Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex/gender, sexual orientation, gender identity, pregnancy, age, ancestry, national origin, genetic information, marital status, citizenship status (unless required by the applicable law or government contract), disability or protected veteran status or any other status or characteristic protected by law. Regal Rexnord is committed to a diverse and inclusive workforce. We are committed to building a team that represents diverse and inclusive backgrounds, perspectives, and skills. If you’d like to view a copy of the company’s affirmative action plan for protected veterans/individuals with disabilities or policy statement, please email Recruiting@RegalRexnord.com. If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e‑mail Recruiting@RegalRexnord.com.
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The Marketing Specialist will play a key role in supporting the Marketing Manager by coordinating, developing, and analyzing integrated B2B marketing campaigns. This role is responsible for helping drive business growth through targeted marketing initiatives, ensuring brand consistency across all channels, and strengthening the company’s competitive positioning. The Specialist will assist with content creation, digital campaign execution, performance reporting, and cross‑functional collaboration to optimize marketing effectiveness and support strategic business objectives.
Key Responsibilities
Assist Marketing Manager in collaboration in executing targeted go‑to‑market (GTM) plans for the business portfolio, covering market assessments, brand strategy, segmentation, and programs to drive lead generation, upsell, cross‑sell, and retention.
Coordinate and create high-quality content, ensuring brand identity and value propositions that align to the buyer’s journey.
Coordinate and develop marketing assets that attract targeted audiences to our content (such as blog posts, whitepapers, brochures, sell sheets, etc.).
Assist with event marketing, coordinating event set‑up, budget management, and on‑site communications.
Maintain knowledge of industry best practices, new technologies, and industry relevant content.
Provide actionable insights, analysis, and recommendations into campaign performance.
Collaborate cross‑functionally across the company to align, develop, and implement long and short‑term initiatives.
Required Skills And Qualifications
Bachelor’s degree in marketing, communications, or related field.
4‑6 years of marketing experience, including an understanding of the latest trends, technologies, and best practices in B2B marketing.
Working knowledge of the buyer’s journey, customer lifecycle, design best practices, and other social media and internet marketing best practices.
Demonstrated ability to conceptualize, manage, and execute multiple projects.
Excellent verbal and written communication skills.
Ability to work both independently and in a team environment; strong organizational, analytical, and project management skills.
Ability to work in a fast‑paced environment, with a KPI‑focused approach to prioritizing projects.
Preferred Skills And Qualifications
Recent marketing‑related certifications and Master’s degree or progress toward a Master’s degree.
Experience developing and deploying B2B marketing campaigns.
Experience with Adobe Creative Cloud.
Experience with Salesforce Pardot, HubSpot, or other marketing automation platforms.
Benefits
Medical, Dental, Vision and Prescription Drug Coverage
Spending accounts (HSA, Health Care FSA and Dependent Care FSA)
Paid Time Off and Holidays
401k Retirement Plan with Matching Employer Contributions
Life and Accidental Death & Dismemberment (AD&D) Insurance
Paid Leaves
Tuition Assistance
Expected Base Salary Range: $75,000 - $85,000
Equal Employment Opportunity Statement: Regal Rexnord is an Equal Opportunity and Affinitive Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex/gender, sexual orientation, gender identity, pregnancy, age, ancestry, national origin, genetic information, marital status, citizenship status (unless required by the applicable law or government contract), disability or protected veteran status or any other status or characteristic protected by law. Regal Rexnord is committed to a diverse and inclusive workforce. We are committed to building a team that represents diverse and inclusive backgrounds, perspectives, and skills. If you’d like to view a copy of the company’s affirmative action plan for protected veterans/individuals with disabilities or policy statement, please email Recruiting@RegalRexnord.com. If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e‑mail Recruiting@RegalRexnord.com.
#J-18808-Ljbffr