Director of Sales (Senior Living)

About Discovery Management Group

Discovery Management Group leads one of the nation’s most purpose‑driven and people‑centered senior living organizations, managing and enhancing senior living communities across the United States. With a focus on operational excellence, lifestyle personalization, and culture‑driven leadership, we proudly serve residents and families with more than 15,000 units nationwide and growing. Our communities have earned Great Place to Work® certifications from 2022–2026 and are committed to continuous learning, development, and professional growth for all team members.

Discover Your Purpose with Us at Veranda Club!

As the Director of Sales, you’ll play an essential role in enriching the lives of seniors, creating meaningful connections, and making a difference every single day. This position is based in Boca Raton, FL and offers a full‑time, on‑site role with competitive compensation.

Your Role

Lead all community sales efforts to achieve occupancy and revenue goals through relationship‑building, outreach, and strategic engagement. Connect with prospective residents and families, develop referral networks, and collaborate with leadership to deliver an exceptional, resident‑centered sales experience while driving business growth.

Position Highlights

• Status: Full Time
• Schedule: Sunday–Thursday (off Friday and Saturday)
• Location: Fully on‑site – Boca Raton, FL
• Compensation: $60,000 base salary + On‑Target Earnings $100,000+ (base + commission at 100% goal attainment) with uncapped earnings

What You’ll Do

• Execute all facets of the company’s Sales Playbook, including discovery, tours, follow‑up, objections, and closing
• Achieve monthly and quarterly move‑in and revenue goals by advancing leads through the sales process
• Build, nurture, and maintain referral networks through external outreach, presentations, and business development
• Manage inquiries from all lead sources, providing timely responses and professional follow‑up
• Conduct personalized tours and discovery meetings to connect with prospective residents and families
• Maintain accurate CRM data to track leads, activity, and conversion metrics
• Plan and execute community marketing initiatives and sales events to drive qualified leads
• Conduct competitive market analysis and provide actionable insights for pricing and positioning strategies
• Partner with the Executive Director and Regional Sales Leadership to align on marketing, revenue goals, and promotional strategies
• Collaborate with clinical and operations teams to ensure smooth and positive move‑in experiences for residents and families
• Prepare and present sales reports, monitor KPIs, and evaluate performance metrics to ensure achievement of occupancy targets
• Represent the community with professionalism, integrity, and compassion in all interactions

Qualifications

• Bachelor’s degree in Marketing, Business, Public Relations, or a related field preferred
• Minimum 2 years of sales and marketing experience, preferably in senior living, healthcare, or a related industry
• Proven record of achieving sales targets and occupancy goals
• Proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Experience using CRM systems to manage leads and track performance
• Strong communication, presentation, and relationship‑building skills
• Excellent organizational skills with the ability to manage multiple priorities and meet deadlines
• Professional, compassionate approach with a resident‑ and family‑first mindset
• Willingness to work onsite, conduct tours, and attend community and networking events (local travel required)

Benefits You’ll Enjoy

For eligible employees we offer a comprehensive benefits package that includes competitive pay with early access to earned wages, flexible scheduling, health, dental, vision, life, and disability insurance, paid time off and holidays, a 401(k) with employer match, paid training and growth opportunities, uniforms (where applicable), and additional perks such as an Employee Assistance Program (EAP), volunteer time off, and wellness-related benefits.

Equal Opportunity Employer

We are proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all team members. **EOE D/V**

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