Director of Sales and Marketing – Assisted Living & Memory Care
CSM Senior Living Management, Woodbridge, VA, United States
Director of Sales and Marketing – Assisted Living & Memory Care
Location: Woodbridge, VA
Base pay range: $75,000.00/yr - $80,000.00/yr
Are you a driven sales professional with a passion for helping seniors and families find the right care solutions? Join our leadership team as Director of Sales and Marketing and play a key role in shaping the future of a well-established assisted living and memory care community.
Since 1987, we’ve been dedicated to enhancing quality of life for residents through personalized attention, compassion, and dignity. We’re looking for a results-oriented, energetic, and compassionate leader to drive occupancy, build meaningful community partnerships, and represent our mission with professionalism and heart.
What You’ll Do:
- Lead all aspects of sales and marketing to achieve or exceed occupancy goals.
- Build strong referral relationships with healthcare providers, hospitals, senior service organizations, and the broader community.
- Conduct tours, presentations, and outreach to prospective residents and families.
- Develop and execute marketing plans, advertising strategies, and community events.
- Analyze reports and market trends to forecast and maximize results.
- Serve as a visible ambassador of our community in civic and professional networks.
What We’re Looking For:
- Bachelor’s degree in a related field (or equivalent experience).
- 3+ years of successful sales experience (senior living industry strongly preferred).
- 1+ year of experience in assisted living or senior services.
- Proven ability to generate leads, close sales, and build lasting relationships.
- Excellent communication, organizational, and leadership skills.
- Professional presence, compassion for seniors, and strong problem-solving ability.
- Proficiency with Microsoft Office and social media platforms.
- Must be available to work in person at the Community
What We Offer:
- Comprehensive benefits package including 401(k), health, dental, vision, and life insurance
- Generous paid time off
- A collaborative, mission-driven team environment
If you’re ready to combine your sales expertise with a meaningful career in senior living, we’d love to hear from you. Please submit your resume and cover letter with salary requirements.
We are an Equal Opportunity Employer and a drug-free workplace.
Job details
- Seniority level: Director
- Employment type: Full-time
- Job function: Marketing, Sales, and Public Relations
- Industries: Hospitals and Health Care