Marketing Director
Nashville Public Radio, Peoria, IL, United States
Description
Smalltown Dental is a fast-growing, doctor-led dental organization with multiple locations across Central Illinois. We are building something different, combining the resources of a larger group with the culture and autonomy of private practice.
We’re looking for a Marketing Director to lead growth across patient acquisition, doctor recruitment, and brand development.
This is a results-driven leadership role, not a coordinator position.
Marketing Operations & Leadership
Leads the in-house marketing function, managing workflows, prioritization, and performance expectations
Oversees the expansion of the marketing team, aligning roles, responsibilities, and workflows to support scalable growth
Identifies process inefficiencies and implements improvements, reporting insights and strategies to leadership
Develops systems, SOPs, and infrastructure to support long-term growth
Oversees quality assurance for all deliverables, ensuring brand consistency and high standards
Manages media buying across digital and traditional channels to maximize reach and ROI
Establishes performance metrics and accountability standards for internal teams and external partners
Aligns marketing strategy with broader business objectives, supporting expansion and revenue growth
Patient Growth
Drives new patient acquisition across all locations through data-driven marketing strategies
Manages digital channels such as website & social profiles performance
Leads agency partnerships to plan and execute campaigns, analyze performance, and implement optimization strategies to improve ROI
Identifies underperforming locations and implements targeted growth strategies
Doctor Recruitment Marketing
Develops and executes recruitment campaigns to attract dentists and team members
Builds recruitment funnels, including landing pages and branded content
Positions the organization as a top destination for clinical talent
Brand, Content & Media
Oversees brand consistency across all channels, including website, social media, and print materials
Develops and directs content strategy, including patient education, team spotlights, and recruiting campaigns
Oversees organic and paid content distribution and social promotion across platforms (Facebook, Instagram, TikTok, Reels)
Transforms content into high-performing marketing assets (ads, clips, campaigns)
Internal Communication
Develops and manages the monthly Smalltown Spotlight newsletter, highlighting updates, wins, and team achievements
Supports internal alignment through consistent communication and storytelling
Events & Brand Experience
Plans and executes grand openings, community events, and internal initiatives
Oversees branded materials, signage, and promotional assets
Enhances local presence through community engagement efforts
What We’re Looking For
Experience in marketing, growth, or brand leadership
Strong understanding of digital marketing (ads, SEO, analytics)
Ability to manage vendors and hold them accountable
Organized, self-driven, and results-oriented
Strong communication and creative thinking skills
Bonus:
Experience with video, podcasting, or content creation
Healthcare or dental marketing background
Familiarity with AI tools in marketing
Compensation & Benefits
Salary: $75,000 – $95,000 (based on experience)
Performance-based bonuses tied to growth
Leadership opportunity in a rapidly growing company
Why Smalltown Dental
High-growth organization with strong leadership
Opportunity to build and shape the marketing function
Direct impact on company expansion
Collaborative, team-focused culture
#J-18808-Ljbffr
We’re looking for a Marketing Director to lead growth across patient acquisition, doctor recruitment, and brand development.
This is a results-driven leadership role, not a coordinator position.
Marketing Operations & Leadership
Leads the in-house marketing function, managing workflows, prioritization, and performance expectations
Oversees the expansion of the marketing team, aligning roles, responsibilities, and workflows to support scalable growth
Identifies process inefficiencies and implements improvements, reporting insights and strategies to leadership
Develops systems, SOPs, and infrastructure to support long-term growth
Oversees quality assurance for all deliverables, ensuring brand consistency and high standards
Manages media buying across digital and traditional channels to maximize reach and ROI
Establishes performance metrics and accountability standards for internal teams and external partners
Aligns marketing strategy with broader business objectives, supporting expansion and revenue growth
Patient Growth
Drives new patient acquisition across all locations through data-driven marketing strategies
Manages digital channels such as website & social profiles performance
Leads agency partnerships to plan and execute campaigns, analyze performance, and implement optimization strategies to improve ROI
Identifies underperforming locations and implements targeted growth strategies
Doctor Recruitment Marketing
Develops and executes recruitment campaigns to attract dentists and team members
Builds recruitment funnels, including landing pages and branded content
Positions the organization as a top destination for clinical talent
Brand, Content & Media
Oversees brand consistency across all channels, including website, social media, and print materials
Develops and directs content strategy, including patient education, team spotlights, and recruiting campaigns
Oversees organic and paid content distribution and social promotion across platforms (Facebook, Instagram, TikTok, Reels)
Transforms content into high-performing marketing assets (ads, clips, campaigns)
Internal Communication
Develops and manages the monthly Smalltown Spotlight newsletter, highlighting updates, wins, and team achievements
Supports internal alignment through consistent communication and storytelling
Events & Brand Experience
Plans and executes grand openings, community events, and internal initiatives
Oversees branded materials, signage, and promotional assets
Enhances local presence through community engagement efforts
What We’re Looking For
Experience in marketing, growth, or brand leadership
Strong understanding of digital marketing (ads, SEO, analytics)
Ability to manage vendors and hold them accountable
Organized, self-driven, and results-oriented
Strong communication and creative thinking skills
Bonus:
Experience with video, podcasting, or content creation
Healthcare or dental marketing background
Familiarity with AI tools in marketing
Compensation & Benefits
Salary: $75,000 – $95,000 (based on experience)
Performance-based bonuses tied to growth
Leadership opportunity in a rapidly growing company
Why Smalltown Dental
High-growth organization with strong leadership
Opportunity to build and shape the marketing function
Direct impact on company expansion
Collaborative, team-focused culture
#J-18808-Ljbffr