Public Relations Specialist
Expedia Group, West Hollywood, CA, United States
Public Relations Specialist
We create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. You’ll support creative, highly engaging PR activities that resonate strongly with travelers and top‑tier consumer media.
In This Role, You Will
Work with global PR colleagues to develop consumer story angles and PR initiatives that result in standout coverage for Expedia in the U.S., including campaign ideation, project management and development of press materials.
Support integrated communications plans, working across marketing, social media, creative and B2B teams to align PR efforts with broader business objectives.
Work closely with the U.S. Media Relations team on earned‑media activities, including responding to press inquiries, planning and executing press trips and media events, and maintaining PR editorial/activity calendars for Expedia U.S.
Proactively identify opportunities to drive brand love for Expedia through earned media and storytelling, using data and insights to inform storytelling and support business initiatives.
Draft press releases for Expedia’s consumer PR initiatives, including brand campaign launches, global communications tentpole campaigns, seasonal outlooks and product launches.
Develop talking points for press interviews for brand spokespeople.
Monitor industry and competitor media coverage, stay up to date with travel trends and make recommendations to keep Expedia top‑of‑mind.
Manage global tentpole PR campaigns, liaising with PR colleagues in different countries, managing deadlines, creating global templates and processes and coordinating regular team communications.
Manage coverage reports, draft status updates and provide business event progress and reports.
Experience & Qualifications
1‑3 years of experience in PR, media relations or a communications role in a consumer agency or in‑house environment.
Action‑driven, results‑oriented, able to analyze and use insights to inform decisions and take ownership of outcomes.
Strong project management and organizational skills, able to manage changing requirements.
Excellent written and verbal communication skills.
Ability to synthesize data into logical conclusions and recommendations to uncover unique storytelling opportunities for Expedia.
Experience in media relations with a solid understanding of the media landscape and key consumer media contacts across print, online and broadcast outlets.
Strong team‑building and interpersonal skills, able to represent Expedia Group at the highest levels internally and externally.
Creative thinker who can adapt quickly to match the travel landscape.
Able to handle fast‑paced environments and quick‑turn timelines.
Preferred: Consumer product and/or travel industry experience.
Salary range (Austin, TX): $67,500.00 – $94,500.00, with potential to increase up to $108,000.00 based on performance. Salary range (West Hollywood, CA): $67,500.00 – $94,500.00, with potential to increase up to $108,000.00 based on performance.
Benefits include medical/dental/vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.
Accommodation Requests If you need assistance with any part of the application or recruiting process due to a disability or other physical or mental health condition, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E‑Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee’s I‑9 to confirm work authorization.
#J-18808-Ljbffr
In This Role, You Will
Work with global PR colleagues to develop consumer story angles and PR initiatives that result in standout coverage for Expedia in the U.S., including campaign ideation, project management and development of press materials.
Support integrated communications plans, working across marketing, social media, creative and B2B teams to align PR efforts with broader business objectives.
Work closely with the U.S. Media Relations team on earned‑media activities, including responding to press inquiries, planning and executing press trips and media events, and maintaining PR editorial/activity calendars for Expedia U.S.
Proactively identify opportunities to drive brand love for Expedia through earned media and storytelling, using data and insights to inform storytelling and support business initiatives.
Draft press releases for Expedia’s consumer PR initiatives, including brand campaign launches, global communications tentpole campaigns, seasonal outlooks and product launches.
Develop talking points for press interviews for brand spokespeople.
Monitor industry and competitor media coverage, stay up to date with travel trends and make recommendations to keep Expedia top‑of‑mind.
Manage global tentpole PR campaigns, liaising with PR colleagues in different countries, managing deadlines, creating global templates and processes and coordinating regular team communications.
Manage coverage reports, draft status updates and provide business event progress and reports.
Experience & Qualifications
1‑3 years of experience in PR, media relations or a communications role in a consumer agency or in‑house environment.
Action‑driven, results‑oriented, able to analyze and use insights to inform decisions and take ownership of outcomes.
Strong project management and organizational skills, able to manage changing requirements.
Excellent written and verbal communication skills.
Ability to synthesize data into logical conclusions and recommendations to uncover unique storytelling opportunities for Expedia.
Experience in media relations with a solid understanding of the media landscape and key consumer media contacts across print, online and broadcast outlets.
Strong team‑building and interpersonal skills, able to represent Expedia Group at the highest levels internally and externally.
Creative thinker who can adapt quickly to match the travel landscape.
Able to handle fast‑paced environments and quick‑turn timelines.
Preferred: Consumer product and/or travel industry experience.
Salary range (Austin, TX): $67,500.00 – $94,500.00, with potential to increase up to $108,000.00 based on performance. Salary range (West Hollywood, CA): $67,500.00 – $94,500.00, with potential to increase up to $108,000.00 based on performance.
Benefits include medical/dental/vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.
Accommodation Requests If you need assistance with any part of the application or recruiting process due to a disability or other physical or mental health condition, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E‑Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee’s I‑9 to confirm work authorization.
#J-18808-Ljbffr