Marketing Operations Manager

Marketing Operations Manager page is loaded## Marketing Operations Managerlocations: Coppell, TX (Corporate)time type: Full timeposted on: Posted Todayjob requisition id: R-1011035**Job Description:**This leader ensures campaigns and content are delivered seamlessly across web and app channels. **You will own the coordination of key initiatives**—aligning timelines, content, and technical resources to support successful execution. You will **maintain the digital marketing calendar, review and approve all published content, and ensure digital experiences are accurate, on-brand, and optimized for performance**. This leader will play a key role in maximizing optimizations & performance across web and app (ASO, SEO, GEO, AEO). You will partner with analytics to ensure consistent reporting, validate data integrity, and that insights are actioned. As a key liaison between marketing and technical teams, this role translates business needs into clear requirements and supports the prioritization of marketing technology enhancements.This role requires a highly detail-oriented operator who can manage multiple initiatives, bring structure to ambiguity, and drive accountability across teams. **As the function scales, this role may also take on team leadership responsibilities, supporting and developing junior talent.****Key Responsibilities**:*Campaign Coordination & Launch Management (40%)** Maintain centralized digital marketing calendar across web & app; ensure alignment to CRM calendar* Coordinate cross-channel campaign planning to ensure content, timing and tracking are all aligned* Support campaign readiness by coordinating with creative, CRM and analytics teams*Publishing & Authoring (20%)** Manage operational execution across digital platforms including web & app* Publish & Update promotional content, landing pages and marketing messages across web & app* Ensure accuracy and quality across digital experiences including store information, promotional messaging and campaign content* Maintain a structured workflow for content publishing*Cross-Functional Leadership (20%)** Serve as a liaison between marketing and IT/Data teams* Document and author clear business requirements for updates for digital platforms (web, app, cdp, dam, etc.)* Maintain a prioritized backlog of marketing technology requests and enhancements — in partnership with Sr. Director* Validate requirements are delivered*Performance Reporting & Optimization (20%)** Partner with Marketing Data Analysts to ensure consistent reporting for channel KPIs, campaigns, etc.* Conduct first-pass review of marketing performance dashboards and campaign trackers; ensure strong channel-level storytelling* Draft reporting requirements for campaigns — in partnership with marketing data analysts* Maintain standardized reporting trackers that support weekly channel and campaign performance reviews* Identify and escalate potential data inconsistencies or tracking issues* Partner with Sr. Director to identify and prioritize testing/optimization opportunities across digital platforms**Qualifications:*** 5+ years in digital marketing operations or program management* Experience working with content management systems and digital publishing workflows* Familiarity with CRM marketing programs (email, SMS, lifecycle campaigns)* Experience managing cross-functional projects across marketing, product, data, etc.* Strong attention to detail and ability to manage multiple initiatives simultaneously* Experience writing business requirements* Familiarity with marketing technology ecosystems including CDPs, analytics platforms or marketing automation tools* Bonus: experience working with consumer brands and multi-location businessesDave & Buster’s is an imaginative and dynamic company dedicated to creating innovative entertainment experiences that bring joy, laughter, and excitement to people of all ages. Our mission is to foster a culture of fun and creativity, and we take pride in our commitment to delivering memorable and unique entertainment solutions.* Exclusive discounts on food and games at D&B & Main Event.* Paid Time Off (PTO) that increases with tenure.* 10 Company Holidays (Including your Birthday) & 2 Floating Holidays per year.* Medical, dental, vision and voluntary benefits* Part Time/Full Time benefits available* Sub Benefits:* SurgeryPlus, and Telehealth benefits* 401k with company match following 6 months of employment.* Buster’s Legacy Fund (Support Team Members during difficult Times)* Employee Assistance Program (EAP) Offerings.* Work out facility on-site.* Employee Power Card | **Free Video Games.****We work hard, play hard and have FUN!****Salary Range:**90300-120400We are an equal opportunity employer and participate in E-Verify in states where required. #J-18808-Ljbffr