Marketing Operations Manager

Job Description This leader ensures campaigns and content are delivered seamlessly across web and app channels. The role involves owning the coordination of key initiatives, aligning timelines, content, and technical resources to support successful execution. The leader maintains the digital marketing calendar, reviews and approves all published content, and ensures digital experiences are accurate, on‑brand, and optimized for performance. They also maximize optimizations and performance across web and app (ASO, SEO, GEO, AEO). Collaboration with analytics is essential to ensure consistent reporting, validate data integrity, and translate insights into action. As a key liaison between marketing and technical teams, the role translates business needs into clear requirements, supports prioritization of marketing technology enhancements, and may develop junior talent as the function scales.

Key Responsibilities

Maintain centralized digital marketing calendar across web & app; ensure alignment to CRM calendar;

Coordinate cross‑channel campaign planning to ensure content, timing and tracking are all aligned;

Support campaign readiness by coordinating with creative, CRM and analytics teams;

Manage operational execution across digital platforms including web & app;

Publish & update promotional content, landing pages and marketing messages across web & app;

Ensure accuracy and quality across digital experiences including store information, promotional messaging and campaign content;

Maintain a structured workflow for content publishing;

Serve as a liaison between marketing and IT/Data teams;

Document and author clear business requirements for updates for digital platforms (web, app, CDP, DAM, etc.);

Maintain a prioritized backlog of marketing technology requests and enhancements – in partnership with Sr. Director;

Validate that requirements are delivered;

Partner with Marketing Data Analysts to ensure consistent reporting for channel KPIs, campaigns and other metrics;

Conduct first‑pass review of marketing performance dashboards and campaign trackers; ensure strong channel‑level storytelling;

Draft reporting requirements for campaigns in partnership with marketing data analysts;

Maintain standardized reporting trackers that support weekly channel and campaign performance reviews;

Identify and escape potential data inconsistencies or tracking issues;

Partner with Sr. Director to identify and prioritize testing/optimization opportunities across digital platforms.

Qualifications

5+ years in digital marketing operations or program management;

Experience working with content management systems and digital publishing workflows;

Familiarity with CRM marketing programs (email, SMS, lifecycle campaigns);

Experience managing cross‑functional projects across marketing, product, data, etc.;

Strong attention to detail and ability to manage multiple initiatives simultaneously;

Experience writing business requirements;

Familiarity with marketing technology ecosystems including CDPs, analytics platforms or marketing automation tools;

Bonus: experience working with consumer brands and multi‑location businesses.

What’s In It for Me?

Exclusive discounts on food and games at D&B & Main Event;

Paid Time Off that increases with tenure;

10 Company Holidays (including your birthday) and 2 floating holidays per year;

Medical, dental, vision and voluntary benefits;

Part‑time/Full‑time benefits available;

SurgeryPlus and Telehealth benefits;

401(k) with company match following six months of employment;

Buster’s Legacy Fund (support team members during difficult times);

Employee Assistance Program;

Work‑out facility on‑site;

Employee Power Card (free video games).

Salary Range $90,300 – $120,400

We are an equal‑opportunity employer and participate in E‑Verify in states where required.

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