Senior Marketing Specialist
JumpstartMD, California, MO, United States
Reporting To: Head of Growth Marketing
Location: Remote – California Residents Only
Classification: Regular, Full Time, Non-Exempt
Who You Are:
JumpstartMD is hiring a digital marketing lead with full-funnel B2C experience, hands‑on ownership of CRM and analytics tools, and a track record of conversion‑driven campaigns. You’ll manage the lifecycle across web, email, SMS, paid media, and in‑app— from acquisition to retention— while leading strategy, implementation, and reporting.
You’ll partner closely with sales, clinical leadership, design, and external agencies to grow new member acquisition and improve funnel efficiency. This is a player‑coach role with direct ownership of performance across website, CRM, creative, and reporting stacks.
CRM & Marketing Ops
Own setup, QA, and optimization of HubSpot campaigns: email, SMS, push, in-app, workflows, lead routing, and A/B tests.
Maintain campaign documentation and funnel metrics in Trello.
Collaborate with Sales and Clinical leaders to align funnel definitions, SLAs, and lifecycle campaigns.
Integrate and manage marketing tech: Salesforce, HubSpot, CallRail, BirdEye, Twilio.
Website & Conversion
Plan and run A/B tests on Webflow and HubSpot pages to improve booking and conversion rates.
Own website content updates, including program launches and blog posts.
Work with design/dev to launch CRO experiments and signup flows.
Analytics & Reporting
Build dashboards in Salesforce, Tableau, HubSpot.
Own channel attribution logic and reporting using Salesforce + CallRail.
Present actionable insights to leadership based on campaign and funnel data.
7+ years in digital marketing with CRM ownership and B2C acquisition focus.
Hands‑on expertise with HubSpot and Salesforce for automation, lead management, and reporting.
Proficiency with performance dashboards (Tableau or similar), A/B testing, UTMs, attribution setup.
Experience launching and optimizing full‑funnel campaigns across web, email, paid media, and SMS.
Proven ability to lead creative development (copy, design, offers) across channels.
Strong analytical mindset with comfort in funnel reporting (MQL to membership start).
Based in California.
Nice to Have
Experience in weight loss, menopause, or healthcare services is a major plus!
Familiarity with WordPress and landing page optimization tools.
Knowledge of BirdEye , Twilio , CallRail , and project management tools like Trello .
Background in graphic design or web development.
Experience managing hybrid teams (FT + contractor mix).
Opportunity for Growth: Collaborate with a passionate team to scale a best‑in‑class medical weight management, health, and wellness program nationally.
Competitive Compensation: Enjoy competitive pay reflecting your skills and contributions.
Comprehensive Benefits: Access medical, dental, and vision benefits with eligibility at 25+ hours a week.
Financial Security: Participate in a 401(k) plan with a company match.
Time Off: Benefit from accrued paid time off.
Wellness Support: Receive 4 annual paid wellness days.
Access free JSMD services (Weight Loss and Bio‑identical Hormone Therapy).
Enjoy discounted JSMD Products (e.g., Vitamin Therapy, supplements, etc.).
Equal Employment Opportunity Statement
We are an equal opportunity employer and are committed to creating an inclusive workplace. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other legally protected characteristic. We encourage individuals from all backgrounds to apply.
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Location: Remote – California Residents Only
Classification: Regular, Full Time, Non-Exempt
Who You Are:
JumpstartMD is hiring a digital marketing lead with full-funnel B2C experience, hands‑on ownership of CRM and analytics tools, and a track record of conversion‑driven campaigns. You’ll manage the lifecycle across web, email, SMS, paid media, and in‑app— from acquisition to retention— while leading strategy, implementation, and reporting.
You’ll partner closely with sales, clinical leadership, design, and external agencies to grow new member acquisition and improve funnel efficiency. This is a player‑coach role with direct ownership of performance across website, CRM, creative, and reporting stacks.
CRM & Marketing Ops
Own setup, QA, and optimization of HubSpot campaigns: email, SMS, push, in-app, workflows, lead routing, and A/B tests.
Maintain campaign documentation and funnel metrics in Trello.
Collaborate with Sales and Clinical leaders to align funnel definitions, SLAs, and lifecycle campaigns.
Integrate and manage marketing tech: Salesforce, HubSpot, CallRail, BirdEye, Twilio.
Website & Conversion
Plan and run A/B tests on Webflow and HubSpot pages to improve booking and conversion rates.
Own website content updates, including program launches and blog posts.
Work with design/dev to launch CRO experiments and signup flows.
Analytics & Reporting
Build dashboards in Salesforce, Tableau, HubSpot.
Own channel attribution logic and reporting using Salesforce + CallRail.
Present actionable insights to leadership based on campaign and funnel data.
7+ years in digital marketing with CRM ownership and B2C acquisition focus.
Hands‑on expertise with HubSpot and Salesforce for automation, lead management, and reporting.
Proficiency with performance dashboards (Tableau or similar), A/B testing, UTMs, attribution setup.
Experience launching and optimizing full‑funnel campaigns across web, email, paid media, and SMS.
Proven ability to lead creative development (copy, design, offers) across channels.
Strong analytical mindset with comfort in funnel reporting (MQL to membership start).
Based in California.
Nice to Have
Experience in weight loss, menopause, or healthcare services is a major plus!
Familiarity with WordPress and landing page optimization tools.
Knowledge of BirdEye , Twilio , CallRail , and project management tools like Trello .
Background in graphic design or web development.
Experience managing hybrid teams (FT + contractor mix).
Opportunity for Growth: Collaborate with a passionate team to scale a best‑in‑class medical weight management, health, and wellness program nationally.
Competitive Compensation: Enjoy competitive pay reflecting your skills and contributions.
Comprehensive Benefits: Access medical, dental, and vision benefits with eligibility at 25+ hours a week.
Financial Security: Participate in a 401(k) plan with a company match.
Time Off: Benefit from accrued paid time off.
Wellness Support: Receive 4 annual paid wellness days.
Access free JSMD services (Weight Loss and Bio‑identical Hormone Therapy).
Enjoy discounted JSMD Products (e.g., Vitamin Therapy, supplements, etc.).
Equal Employment Opportunity Statement
We are an equal opportunity employer and are committed to creating an inclusive workplace. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other legally protected characteristic. We encourage individuals from all backgrounds to apply.
#J-18808-Ljbffr