Associate Retail Marketing Manager
Callaway Golf, Carlsbad, CA, United States
The Associate Retail Marketing Manager assists in the execution of collaborative marketing efforts with assigned retail accounts. Through internal and external partnerships, the Associate Retail Marketing Manager develops and implements the execution of marketing strategies that meet both Callaway and retailers’ needs, maximizing exposure across multiple channels and creating premium consumer experiences.
Job Description Partner with contacts from assigned retail accounts and internal Marketing resources to develop co‑marketing campaigns.
Assist in the creation of marketing materials and solutions for all product lines carried by assigned accounts, including local initiatives, product launches, asset delivery, and promotions.
Maintain all‑inclusive signage and fixture database while managing account and sales team requests and forecasts in collaboration with Visual Merchandising.
Contribute to the Retail Marketing budget, project budgets, and forecast planning.
Partner with internal and external design teams to execute retail initiatives through project management, retail‑specific creative input, ownership of distribution lists, multi‑level approvals, and implementation.
Deliver printed signage and digital assets to support product launches on time with proper approvals.
Develop trade promotions and campaigns in conjunction with retail partners and internal marketing resources, including Design and Sales.
Serve as the primary internal contact for Sales, providing launch support, in‑store product support, seeding, and asset delivery.
Manage external vendors and Visual Merchandising teams to facilitate retail transformations and executions, brand standards, launch activations, and events.
Technical Competencies Strong written and verbal communication skills.
Advanced user of MS Office suite.
Strong negotiation and organizational skills with a focus on follow‑through, analytics, and insights.
Ability to isolate in‑market opportunities, outline success metrics, develop an execution plan, and unite partners through execution.
Proficiency in time management with a focus on meeting or exceeding deadlines and influencing others to do the same.
Ability to multi‑task, cultivate account relationships, and effectively present information to partners and groups of all sizes.
Strong creative thinking skills with an in‑depth understanding of brand management, marketing mix dynamics, and consumer behavior.
Ability to collaborate and manage priorities to accomplish overall team goals while being adaptive to changing priorities.
Education & Experience Bachelor’s degree in Marketing, Merchandising, Advertising, Communications, or a related field.
Minimum of 4 years of related experience with a proven track record.
Background in consumer products and/or sporting goods is ideal.
Passion for golf and golf knowledge is highly preferred.
Regular travel required – estimated 30%.
DE&I and EEOC Inclusion & Diversity: As a purpose‑led, performance‑driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, supporting them to bring their authentic selves to work every day.
If your experience is close to what we’re looking for, we encourage you to apply. Experience comes in many forms, skills are transferable, and passion goes a long way. We know that diverse backgrounds and experiences make for the best problem‑solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team. We look forward to learning more about you.
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Job Description Partner with contacts from assigned retail accounts and internal Marketing resources to develop co‑marketing campaigns.
Assist in the creation of marketing materials and solutions for all product lines carried by assigned accounts, including local initiatives, product launches, asset delivery, and promotions.
Maintain all‑inclusive signage and fixture database while managing account and sales team requests and forecasts in collaboration with Visual Merchandising.
Contribute to the Retail Marketing budget, project budgets, and forecast planning.
Partner with internal and external design teams to execute retail initiatives through project management, retail‑specific creative input, ownership of distribution lists, multi‑level approvals, and implementation.
Deliver printed signage and digital assets to support product launches on time with proper approvals.
Develop trade promotions and campaigns in conjunction with retail partners and internal marketing resources, including Design and Sales.
Serve as the primary internal contact for Sales, providing launch support, in‑store product support, seeding, and asset delivery.
Manage external vendors and Visual Merchandising teams to facilitate retail transformations and executions, brand standards, launch activations, and events.
Technical Competencies Strong written and verbal communication skills.
Advanced user of MS Office suite.
Strong negotiation and organizational skills with a focus on follow‑through, analytics, and insights.
Ability to isolate in‑market opportunities, outline success metrics, develop an execution plan, and unite partners through execution.
Proficiency in time management with a focus on meeting or exceeding deadlines and influencing others to do the same.
Ability to multi‑task, cultivate account relationships, and effectively present information to partners and groups of all sizes.
Strong creative thinking skills with an in‑depth understanding of brand management, marketing mix dynamics, and consumer behavior.
Ability to collaborate and manage priorities to accomplish overall team goals while being adaptive to changing priorities.
Education & Experience Bachelor’s degree in Marketing, Merchandising, Advertising, Communications, or a related field.
Minimum of 4 years of related experience with a proven track record.
Background in consumer products and/or sporting goods is ideal.
Passion for golf and golf knowledge is highly preferred.
Regular travel required – estimated 30%.
DE&I and EEOC Inclusion & Diversity: As a purpose‑led, performance‑driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, supporting them to bring their authentic selves to work every day.
If your experience is close to what we’re looking for, we encourage you to apply. Experience comes in many forms, skills are transferable, and passion goes a long way. We know that diverse backgrounds and experiences make for the best problem‑solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team. We look forward to learning more about you.
#J-18808-Ljbffr