Freelance CRM Manager

Job Title: Freelance CRM Manager Location: New York, NY 10016 Type: Contract (3+ months with possibility of extension) Contractor Work Model: Hybrid – onsite and remote Overview As the CRM Manager you will play a key role in building and managing the overall CRM strategy for the Todd Snyder brand, including the implementation of leading technologies and processes for email, SMS, loyalty, catalog and other marketing initiatives. You will bridge the gap between high-level brand storytelling and granular data execution to maximize Customer Lifetime Value (LTV) and ensure retention channels contribute to brand profitability. Responsibilities Collaborate cross-functionally with Performance Marketing, Technology, Merchandising, and Creative teams to identify opportunities to optimize audience segmentation and campaigns through iterative testing Leverage internal and external subscriber data / insights along with campaign results to develop customer‑centric marketing strategies that will unlock greater channel productivity and customer engagement/LTV Define, analyze, monitor and drive success at the program, campaign, cohort and segment levels; track effectiveness and clearly articulate optimizations Drive end to end process efficiency across cross‑functional marketing efforts – briefing, planning, execution, hindsight Partner with Brand Marketing teams to define seasonal strategies and tactics Mine customer data, segment audiences, and extract customer contact lists for targeted communications across direct mail, email, and mobile marketing channels Manage relationships with external vendors that support various aspects of the database marketing and direct marketing processes Review performance reports and campaign hindsight and incorporate experiences and recommendations into future CRM campaigns Identify, prioritize, and implement new capabilities such as lifecycle marketing, trigger‑based campaigns, personalized recommendations Track competitive programs and marketplace trends and keep abreast of CRM best practices Requirements Bachelor’s Degree in Marketing, Business Administration, or related field 6+ years related experience in retail marketing/advertising; 3+ years experience in CRM specifically Knowledge of Direct Marketing best practices, and design and operations of large customer databases High degree of proficiency MS Office Suite and Gsuite Strong working experience with Klaviyo (or similar ESP), Attentive, Figma, Monday.com, Shopify, GA4 and Looker preferred Strong analytical, prioritization, interpersonal, problem‑solving, presentation, & planning skills Strong verbal and written communication skills Demonstrated collaborative skills and ability to work well within a team Ability to work in a fast‑paced and deadline‑oriented environment Self‑motivated with critical attention to detail, deadlines and reporting System One is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law. #J-18808-Ljbffr