CRM Manager ( B2C | DTC retail environment / marketing campaign planning )
System One, New York, NY, United States
Location
American Eagle New York Design Office, 63 Madison Avenue, New York, NY 10016. Hybrid work schedule – 3 days in the office: Mon, Tue, Thu.
Position Summary We need somebody with CRM experience in B2C / DTC / D2C (direct-to-consumer) retail environment and email/SMS marketing campaign planning rather than solely the technical deployment of emails/SMS.
As the CRM Manager you will play a key role in building and managing the overall CRM strategy for the Todd Snyder brand, including the implementation of leading technologies and processes for email, SMS, loyalty, catalog and other marketing initiatives. You will bridge the gap between high‑level brand storytelling and granular data execution to maximize Customer Lifetime Value (LTV) and ensure retention channels contribute to brand profitability.
Responsibilities
Collaborate cross‑functionally with Performance Marketing, Technology, Merchandising, and Creative teams to identify opportunities to optimize audience segmentation and campaigns through iterative testing
Leverage internal and external subscriber data / insights along with campaign results to develop customer‑centric marketing strategies that will unlock greater channel productivity and customer engagement / LTV
Define, analyze, monitor, and drive success at the program, campaign, cohort and segment levels, track effectiveness, and clearly articulate optimizations
Drive end to end process efficiency across cross‑functional marketing efforts – briefing, planning, execution, and hindsight
Partner with Brand Marketing teams to define seasonal strategies and tactics
Mine customer data, segment audiences, and extract customer contact lists for targeted communications across direct mail, email, and mobile marketing channels
Manage relationships with external vendors that support various aspects of the database marketing and direct marketing processes
Review performance reports and campaign hindsight and incorporate experiences and recommendations into future CRM campaigns
Identify, prioritize, and implement new capabilities such as lifecycle marketing, trigger‑based campaigns, personalized recommendations
Track competitive programs and marketplace trends and keep abreast of CRM best practices
Qualifications
CRM experience in B2C / DTC / D2C (direct‑to‑consumer) retail environment and email/SMS marketing campaign planning rather than solely the technical deployment of emails/SMS
Knowledge of Direct Marketing best practices, and design and operations of large customer databases
High degree of proficiency MS Office Suite and Gsuite
Strong working experience with Klaviyo (or similar ESP), Attentive, Figma, Monday.com, Shopify, GA4 and Looker preferred
Benefits We offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, and participation in a 401(k) plan.
Equal Opportunity Employer System One is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.
Ref: #404-IT Pittsburgh
#J-18808-Ljbffr
Position Summary We need somebody with CRM experience in B2C / DTC / D2C (direct-to-consumer) retail environment and email/SMS marketing campaign planning rather than solely the technical deployment of emails/SMS.
As the CRM Manager you will play a key role in building and managing the overall CRM strategy for the Todd Snyder brand, including the implementation of leading technologies and processes for email, SMS, loyalty, catalog and other marketing initiatives. You will bridge the gap between high‑level brand storytelling and granular data execution to maximize Customer Lifetime Value (LTV) and ensure retention channels contribute to brand profitability.
Responsibilities
Collaborate cross‑functionally with Performance Marketing, Technology, Merchandising, and Creative teams to identify opportunities to optimize audience segmentation and campaigns through iterative testing
Leverage internal and external subscriber data / insights along with campaign results to develop customer‑centric marketing strategies that will unlock greater channel productivity and customer engagement / LTV
Define, analyze, monitor, and drive success at the program, campaign, cohort and segment levels, track effectiveness, and clearly articulate optimizations
Drive end to end process efficiency across cross‑functional marketing efforts – briefing, planning, execution, and hindsight
Partner with Brand Marketing teams to define seasonal strategies and tactics
Mine customer data, segment audiences, and extract customer contact lists for targeted communications across direct mail, email, and mobile marketing channels
Manage relationships with external vendors that support various aspects of the database marketing and direct marketing processes
Review performance reports and campaign hindsight and incorporate experiences and recommendations into future CRM campaigns
Identify, prioritize, and implement new capabilities such as lifecycle marketing, trigger‑based campaigns, personalized recommendations
Track competitive programs and marketplace trends and keep abreast of CRM best practices
Qualifications
CRM experience in B2C / DTC / D2C (direct‑to‑consumer) retail environment and email/SMS marketing campaign planning rather than solely the technical deployment of emails/SMS
Knowledge of Direct Marketing best practices, and design and operations of large customer databases
High degree of proficiency MS Office Suite and Gsuite
Strong working experience with Klaviyo (or similar ESP), Attentive, Figma, Monday.com, Shopify, GA4 and Looker preferred
Benefits We offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, and participation in a 401(k) plan.
Equal Opportunity Employer System One is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.
Ref: #404-IT Pittsburgh
#J-18808-Ljbffr