Assistant Digital Marketing Manager
Hyatt Hotels Corporation, Kansas City, MO, United States
As an
Assistant Digital Marketing Manager , you will be responsible for supporting and executing the hotel’s digital marketing initiatives across multiple platforms, driving brand presence, guest engagement, and business performance while aligning with global and regional Hyatt strategies.
Digital Marketing Responsibilities
Collaborate with partner agencies to develop annual business plans for the hotel to ensure comprehensive strategic recommendations and achieve ROI goals for SEO, PPC, mobile, and display activity.
Work with and manage agency to ensure PPC and SEO plans fit the hotel’s goals and objectives, and manage the Chain-funded media for the hotel when applicable.
Assist regional and global efforts such as hyatt.com and apps localization, global and regional marketing campaigns, and regular sales promotions.
Work with and manage agency for projects such as mini-site development, app development and other digital marketing initiatives at the hotel as necessary.
Strategize on email marketing initiatives with the hotel Marketing Communication team, assist with setting up accounts with approved vendors, review quarterly/annual email activity plans, and ensure quarterly performance reports are made and regularly update the hotel’s database.
Provide insight to the hotel in executing social media activities; work with Marketing Communication team on creative strategies to optimize social media channels, work with agency on tagging posts and monitoring social media performance using approved analytics tools.
Meet with digital and e-Commerce industry representatives (e.g., vendors, agencies, media partners such as Google, Yahoo, etc.) if necessary to gain insight into local best practices.
Oversee weekly/monthly reporting – analysis and reporting of PPC/SEO campaigns and overall website performance.
Oversee content for hotel digital activities including the property’s websites, ensuring content is up to date and optimized.
Qualifications
Bachelor’s degree in Marketing, Business, or a related field, with
3–5 years’ experience
in digital marketing or e‑commerce.
Strong hands‑on knowledge of
SEO, PPC, digital advertising , website optimization, and campaign management.
Proven experience working with
digital and media agencies
and managing multiple projects simultaneously.
Good understanding of
email marketing, social media platforms , and digital analytics tools.
Excellent
English communication skills
(written and verbal) with strong analytical and reporting abilities.
Proactive, well‑organized, and able to perform in a
fast‑paced, luxury hospitality environment .
Benefits
Competitive package.
International, professional and friendly 5-star working environment.
Full training from Hyatt (Hotel orientation, Leadership development, E‑learning, workshop).
Learning and development opportunities.
Associates Social Space and Associate Social Activities.
Complimentary 2 duty meals per working shift and team menu designed by our Chef twice per week.
Provided uniform and laundry service.
50% discount for F&B service at our restaurants.
Complimentary accommodation at selected Hyatt properties worldwide.
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Assistant Digital Marketing Manager , you will be responsible for supporting and executing the hotel’s digital marketing initiatives across multiple platforms, driving brand presence, guest engagement, and business performance while aligning with global and regional Hyatt strategies.
Digital Marketing Responsibilities
Collaborate with partner agencies to develop annual business plans for the hotel to ensure comprehensive strategic recommendations and achieve ROI goals for SEO, PPC, mobile, and display activity.
Work with and manage agency to ensure PPC and SEO plans fit the hotel’s goals and objectives, and manage the Chain-funded media for the hotel when applicable.
Assist regional and global efforts such as hyatt.com and apps localization, global and regional marketing campaigns, and regular sales promotions.
Work with and manage agency for projects such as mini-site development, app development and other digital marketing initiatives at the hotel as necessary.
Strategize on email marketing initiatives with the hotel Marketing Communication team, assist with setting up accounts with approved vendors, review quarterly/annual email activity plans, and ensure quarterly performance reports are made and regularly update the hotel’s database.
Provide insight to the hotel in executing social media activities; work with Marketing Communication team on creative strategies to optimize social media channels, work with agency on tagging posts and monitoring social media performance using approved analytics tools.
Meet with digital and e-Commerce industry representatives (e.g., vendors, agencies, media partners such as Google, Yahoo, etc.) if necessary to gain insight into local best practices.
Oversee weekly/monthly reporting – analysis and reporting of PPC/SEO campaigns and overall website performance.
Oversee content for hotel digital activities including the property’s websites, ensuring content is up to date and optimized.
Qualifications
Bachelor’s degree in Marketing, Business, or a related field, with
3–5 years’ experience
in digital marketing or e‑commerce.
Strong hands‑on knowledge of
SEO, PPC, digital advertising , website optimization, and campaign management.
Proven experience working with
digital and media agencies
and managing multiple projects simultaneously.
Good understanding of
email marketing, social media platforms , and digital analytics tools.
Excellent
English communication skills
(written and verbal) with strong analytical and reporting abilities.
Proactive, well‑organized, and able to perform in a
fast‑paced, luxury hospitality environment .
Benefits
Competitive package.
International, professional and friendly 5-star working environment.
Full training from Hyatt (Hotel orientation, Leadership development, E‑learning, workshop).
Learning and development opportunities.
Associates Social Space and Associate Social Activities.
Complimentary 2 duty meals per working shift and team menu designed by our Chef twice per week.
Provided uniform and laundry service.
50% discount for F&B service at our restaurants.
Complimentary accommodation at selected Hyatt properties worldwide.
#J-18808-Ljbffr