Vice President of Growth Marketing
About the Company
Internationally recognized provider of market research & intelligence services
Industry
Market Research
Type
Privately Held
Founded
1972
Employees
1001-5000
Specialties
- global market intelligence
- countries and consumers
- consumer markets
- market research solutions
- consulting
- and market research
About the Role
The Company is seeking a Vice President of Growth Marketing to take on a pivotal role in driving the organization's global marketing, communications, and events strategy. The successful candidate will be tasked with transforming marketing into a key player in revenue generation, with a focus on building a modern demand generation and account-based marketing engine. This includes leading a full brand refresh, a performance-driven website rebuild, and establishing the company as a leader in AI-generated search and discovery. The role is not a turnaround but rather a strategic expansion of the company's well-managed and well-positioned platform. The VP will be responsible for defining and executing a global growth marketing strategy, owning the marketing budget, and working closely with the Chief Commercial Officer to meet shared revenue targets.
Applicants for the VP of Growth Marketing position at the company should have a Bachelor's degree in a relevant field, with an MBA being helpful but not required. A minimum of 10 years' of senior marketing leadership experience in global B2B environments is essential, with a strong preference for candidates from data, insight, SaaS, or adjacent B2B subscription businesses. The role requires a proven track record in demand generation, ABM, and brand transformation, as well as deep operational fluency in AI-powered marketing systems. The ideal candidate will be a builder, not a maintainer, with the ability to create high-performing marketing organizations and lead through influence in a matrixed global structure. Strong commercial acumen, leadership, and management skills, as well as a high level of integrity and a passion for transformation, are also key characteristics for this role.
Hiring Manager Title
Chief Commercial Officer
Travel Percent
Less than 10%
Functions
- Marketing