Overview
At the University of California, Berkeley, we are dedicated to fostering a community where everyone feels welcome and can thrive. Our culture of openness, freedom, and belonging makes it a special place for students, faculty, and staff. We are looking for applicants who reflect California's diversity and want to be part of an inclusive, equity-focused community that views education as a matter of social justice.
Responsibilities
As the technical authority for live athletic productions, this role orchestrates the strategic integration of complex scripting, control room operations, and real-time show calling within high‑stakes, unscripted environments.
- Lead control‑room producer and crew manager at California Memorial Stadium for Cal Football, responsible for content creation, management, and technical show calling.
- Serve as the technical show caller and manage content creation and management for all home Cal Football games; orchestrate end‑to‑end production of video board, technical control room oversight, video board integration, and musical atmosphere to ensure a professional‑grade fan experience.
- Align marketing campaigns, sponsorship activations, and NIL initiatives into the live show flow; transform commercial requirements into organic, high‑energy entertainment segments that drive partner ROI and departmental revenue.
- Mobilize and supervise a scalable workforce of students and interns; architect a professional‑level training program that mentors staff in live production, technical execution, and brand‑consistent storytelling.
- Synchronize with Facilities, Operations, Marketing, and Spirit squads to ensure seamless logistics; act as the primary point of contact for integrating departmental goals into the live event framework.
- Spearhead the evolution of gameday traditions by integrating emerging technology (lighting, mobile apps, AI) and data‑driven fan feedback to modernize the atmosphere and attract elite recruits and brands.
- Manage gameday entertainment budgets, track expenses, and evaluate fan engagement via feedback and data to improve future events.
- Govern the post‑game review process by analyzing fan sentiment and production performance; implement continuous improvements to maintain Power 4 conference excellence.
Required Qualifications
- Expert ability to direct live, multi‑camera productions, cueing audio, video, lighting, and on‑field talent with precision.
- Deep knowledge of professional broadcast hardware and show‑flow software.
- Ability to create dynamic and compelling motion graphics for the video board.
- Skill in drafting minute‑by‑minute Rudolofs of Show (ROS) that integrate technical cues with entertainment segments.
- Proficiency in integrating modern fan‑engagement tools like synchronized LED lighting, mobile app triggers, and AI‑driven content.
- Ability to translate corporate partner KPIs into organic, high‑energy in‑venue “moments” that drive ROI without losing the crowd.
- Skill in analyzing fan sentiment and attendance data to engineer emotional arcs that increase loyalty and revenue.
- Expert understanding of brand storytelling to ensure every video, graphic, and announcement reinforces the Cal identity.
- Knowledge of navigating Name, Image, and Likeness (NIL) regulations to highlight student‑athletes within the live show flow.
- Problem‑solving skills; multi‑task, work with frequent interruptions, and effective listening.
- Strong skills in coaching and mentoring lower‑level staff.
- Time and project management skills to effectively establish priorities and meet competing deadlines both for yourself and the team.
- Interpersonal communication and people‑management skills to interact effectively with a variety of clients, staff, and vendors.
- Strong fiscal responsibility to plan and manage the gameday entertainment budget.
- Experience recruiting, supervising, and scheduling numerous students/interns across multiple simultaneous events.
- Ability to synchronize goals between units.
- Familiarity with the production benchmarks of elite NCAA conferences or professional sports leagues.
- Must maintain current knowledge of applicable rules and standards of the Atlantic Coast Conference, the National Collegiate Athletic Association (NCAA), and other relevant associations and agencies.
- Advanced knowledge of program activity and best practices.
- Excellent verbal and written communication skills.
- Proficiency in the use of computer applications relevant to job duties.
- Bachelor's degree in a related area and/or equivalent experience or training.
Salary & Benefits
Salary range: $75,000 – $105,000. The position is full‑time (40 hours/week), exempt, monthly‑paid, and eligible for UC benefits; paid time for professional development is available.
Equal Employment Opportunity
The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected status under state or federal law.
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