Director, Technical Production (5174U) 85547
About Berkeley
At the University of California, Berkeley, we are dedicated to fostering a community where everyone feels welcome and can thrive. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff. This description reflects the responsibilities, qualifications, and benefits relevant to the role.
Departmental Overview
The Department of Intercollegiate Athletics consists of more than 275 staff members and coaches and sponsors 30 varsity sports programs. These 30 programs include more than 850 student-athletes who participate in the various sports programs annually within the National Collegiate Athletics Association.
Application Review Date
The First Review Date for this job is: April 28, 2026
Responsibilities
- As the technical authority for live athletic productions, you will be the lead control room producer and crew manager at California Memorial Stadium for Cal Football, be responsible for content creation and management, and be the technical show caller for Cal Football. You will also advise and help grow studio operations, broadcast, podcast, and content creation with your technical background.
- Orchestrate the strategic integration of complex scripting, control room operations, and real-time show calling within high-stakes, unscripted environments, resolving issues in high-pressure settings to ensure a flawless entertainment experience.
- Formulate a comprehensive fan-experience strategy that aligns multi-departmental goals including marketing, sponsorship, and broadcast production into a powerful narrative that elevates the brand. Architect a professional-grade training ecosystem, scaling and mentoring a student workforce to execute elite productions.
- Show Direction & Executive Production
- Serve as the technical show caller and be responsible for content creation and management for all home Cal Football games; oversee end-to-end production of video board, control room operations, video board integration, and musical atmosphere to deliver a premier entertainment event.
- Strategic Brand & Revenue Integration
- Align marketing campaigns, sponsorship activations, and NIL initiatives into the live show flow; transform commercial requirements into high-energy entertainment segments that drive partner ROI and department revenue.
- Talent Recruitment & Mentorship
- Mobilize and supervise a scalable workforce of students and interns; design a professional-level training program that mentors staff in live production, technical execution, and brand-consistent storytelling.
- Cross-Functional Collaboration
- Coordinate with Facilities, Operations, Marketing, and Spirit squads to ensure seamless logistics; act as the primary point of contact for integrating departmental goals into the live event framework.
- Innovation & Experience Design
- Spearhead the evolution of gameday traditions by integrating emerging technology (motion graphics, lighting, mobile apps, AI) and data-driven fan feedback to modernize the atmosphere and attract elite recruits and brands.
- Budgeting & Strategy
- Manage gameday entertainment budgets, track expenses, and evaluate fan engagement via feedback and data to improve future events.
- Quality Control & Post-Event Analysis
- Oversee post-game review processes by analyzing fan sentiment and production performance; implement continuous improvements to maintain high standards.
- Maintain current knowledge of applicable rules and standards to ensure compliance with relevant athletic and broadcasting guidelines.
Required Qualifications
- Expert ability to direct live, multi-camera productions, cueing audio, video, lighting, and on-field talent with precision.
- Deep knowledge of professional broadcast hardware and show-flow software.
- Ability to create dynamic and compelling motion graphics for the video board.
- Skill in drafting minute-by-minute Rundowns of Show (ROS) that integrate technical cues with entertainment segments.
- Proficiency in integrating modern fan-engagement tools like synchronized LED lighting, mobile app triggers, and AI-driven content.
- Ability to translate corporate partner KPIs into organic, high-energy in-venue moments that drive ROI without losing the crowd.
- Skill in analyzing fan sentiment and attendance data to engineer emotional arcs that increase loyalty and revenue.
- Understanding of brand storytelling to reinforce Cal identity in video, graphics, and announcements.
- Knowledge of Name, Image, and Likeness (NIL) regulations relevant to student-athletes within live show flow.
- Strong problem-solving, multi-tasking, and listening skills; effective communication with diverse stakeholders.
- Experience recruiting, supervising, and scheduling students/interns across multiple events.
- Ability to synchronize goals between units and manage competing deadlines.
- Familiarity with production benchmarks of elite NCAA conferences or professional leagues.
- Current knowledge of applicable rules and standards of applicable associations to Berkeley campus operations and adherence to them.
- Bachelor’s degree in a related area or equivalent experience/training.
Salary & Benefits
Salary range information: The budgeted salary range for this position is $75,000-$105,000. This is a full-time (40 hours/week), exempt, monthly-paid position eligible for UC Benefits.
Other Information
This is not a visa opportunity. This position does not include sponsorship of a new consular H-1B visa petition.
How to Apply
To apply, please submit your resume and cover letter. This description excludes promotional or non-job-content information not directly describing the role.
Equal Employment Opportunity: The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected status under state or federal law.
For reference, this posting and role details are provided for applicants reviewing the position.
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