Google Ads & Website Content Specialist - Chicago
Eyas Landing, Inc., Chicago, IL, United States
Google Ads & Website Content Specialist - Chicago
Department: Human Resources Full Time $60000 - $70000 per year Chicago, Illinois, United States - 60607
Description
About Three Birds. One Mission.
Three Birds. One Mission. brings together Blue Bird Day, Eyas Landing, and Merlin Day Academy to deliver collaborative, evidence‑based, and compassionate care for children and adolescents ages 0–21. Our interdisciplinary teams support children's physical, emotional, and academic development through therapeutic, educational, and diagnostic services-all under one mission: helping children thrive .
We are seeking a Google Ads & Website Content Specialist to support our growing organization by managing paid digital advertising and enhancing website content across our brands. This role is ideal for a digital marketer who is both data‑driven and mission‑minded , with experience communicating sensitive, family‑focused healthcare services clearly and compassionately.
You will play a key role in increasing awareness, driving qualified inquiries, and ensuring our online presence accurately reflects the warmth, expertise , and credibility of Three Birds. One Mission.
Compensation Comprehensive Health Coverage (Medical Insurance, Dental Insurance, Vision Insurance) + Life and Disability Insurance
Flexible Spending Accounts (FSA)
Competitive Paid Time Off and holiday allowances
Generous 401k Retirement Plan with employer contributions
Schedule & Location Schedule : Monday - Friday 8:00am- 4:30pm
Location : 1409 W. Carroll Ave. Chicago, IL(flexibility for some hybrid/remote work)
Key Responsibilities Plan, create, and manage Google Ads campaigns for multiple service lines and locations (Search, Display, and remarketing)
Conduct keyword research and write thoughtful, compliant ad copy aligned with pediatric therapy and education services
Optimize campaigns for conversions, cost efficiency, and geographic targeting
Monitor performance using Google Ads, GA4, and conversion tracking
Update and optimize website content and landing pages to improve user experience and conversion rates
Ensure content is consistent with our brand voice: empathetic, professional, and family‑centered
Collaborate with leadership, clinical, and admissions teams to align messaging with services and growth goals
Support SEO best practices across web content (headers, metadata, page structure)
Recommend opportunities to improve visibility, accessibility, and digital engagement
Required Qualifications Bachelor's degree in marketing, communications, or related field
Experience updating and maintaining websites (WordPress or similar CMS)
Strong copywriting and content editing skills
Understanding of SEO, user experience, and conversion optimization
Ability to analyze performance data and translate it into actionable insights
Excellent communication skills and attention to detail
Passion for neurodiversity, child development, and inclusive care
Preferred Qualifications Google Ads Certification
Experience in social media and marketing, preferably in healthcare, education, or nonprofit sectors
Familiarity with GA4, Tag Manager, and accessibility best practices
Experience managing multiple brands or locations under one organization
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Department: Human Resources Full Time $60000 - $70000 per year Chicago, Illinois, United States - 60607
Description
About Three Birds. One Mission.
Three Birds. One Mission. brings together Blue Bird Day, Eyas Landing, and Merlin Day Academy to deliver collaborative, evidence‑based, and compassionate care for children and adolescents ages 0–21. Our interdisciplinary teams support children's physical, emotional, and academic development through therapeutic, educational, and diagnostic services-all under one mission: helping children thrive .
We are seeking a Google Ads & Website Content Specialist to support our growing organization by managing paid digital advertising and enhancing website content across our brands. This role is ideal for a digital marketer who is both data‑driven and mission‑minded , with experience communicating sensitive, family‑focused healthcare services clearly and compassionately.
You will play a key role in increasing awareness, driving qualified inquiries, and ensuring our online presence accurately reflects the warmth, expertise , and credibility of Three Birds. One Mission.
Compensation Comprehensive Health Coverage (Medical Insurance, Dental Insurance, Vision Insurance) + Life and Disability Insurance
Flexible Spending Accounts (FSA)
Competitive Paid Time Off and holiday allowances
Generous 401k Retirement Plan with employer contributions
Schedule & Location Schedule : Monday - Friday 8:00am- 4:30pm
Location : 1409 W. Carroll Ave. Chicago, IL(flexibility for some hybrid/remote work)
Key Responsibilities Plan, create, and manage Google Ads campaigns for multiple service lines and locations (Search, Display, and remarketing)
Conduct keyword research and write thoughtful, compliant ad copy aligned with pediatric therapy and education services
Optimize campaigns for conversions, cost efficiency, and geographic targeting
Monitor performance using Google Ads, GA4, and conversion tracking
Update and optimize website content and landing pages to improve user experience and conversion rates
Ensure content is consistent with our brand voice: empathetic, professional, and family‑centered
Collaborate with leadership, clinical, and admissions teams to align messaging with services and growth goals
Support SEO best practices across web content (headers, metadata, page structure)
Recommend opportunities to improve visibility, accessibility, and digital engagement
Required Qualifications Bachelor's degree in marketing, communications, or related field
Experience updating and maintaining websites (WordPress or similar CMS)
Strong copywriting and content editing skills
Understanding of SEO, user experience, and conversion optimization
Ability to analyze performance data and translate it into actionable insights
Excellent communication skills and attention to detail
Passion for neurodiversity, child development, and inclusive care
Preferred Qualifications Google Ads Certification
Experience in social media and marketing, preferably in healthcare, education, or nonprofit sectors
Familiarity with GA4, Tag Manager, and accessibility best practices
Experience managing multiple brands or locations under one organization
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