Director of Social Media

Overview Career Area Public Relations/Communications/Marketing One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community. University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC -Chapel Hill offers full-time employees a comprehensive benefits package , paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance. Primary Purpose of Organizational Unit University Communications and Marketing protects and advances Carolina’s reputation as the nation’s first and best public research university. In partnership with leaders and colleagues across campus, the team is responsible for developing and implementing an integrated strategy to share the impact of our university’s teaching, research and service that improves our state, nation and world. Areas within University Communications and Marketing include Web Planning and Production, Internal Communications, Executive Communications, Strategic Communications, Marketing, Social Media, Creative Services, and the UNC Visitors Center. Position Summary The director of social media provides strategic leadership for the University’s social media program and serves as the institution’s lead authority on social media strategy, governance and best practices. The position reports to the Associate Vice Chancellor for Marketing in University Communications and Marketing ( UCM ) and manages a team of social media specialists. The director develops and leads the University’s social media strategy to advance institutional priorities, strengthen brand engagement among stakeholders and protect and enhance the University’s reputation. The role sets the strategic direction for the University’s primary brand social media accounts and ensures that content across platforms aligns with institutional messaging, brand standards and marketing priorities. In addition to leading the University’s flagship social media channels, the director provides leadership and strategic guidance for the University’s broader social media ecosystem. The position establishes best practices, policies and governance for social media use across schools, departments and administrative units and serves as a strategic advisor to campus communicators managing affiliated accounts. The director works collaboratively with content strategists and creators including, writers, videographers, designers and other creative producers across University Communications and Marketing to translate institutional storytelling and marketing priorities into effective social media campaigns and platform-specific content. The position ensures that social media strategies are integrated with the University’s broader communications, marketing and brand initiatives. The director will lead the development and implementation of a comprehensive YouTube strategy that expands the University’s video storytelling and supports recruitment, reputation and engagement goals. The role also provides strategic oversight of the University’s podcast portfolio, ensuring alignment with editorial priorities, brand standards and audience engagement strategies. Minimum Education and Experience Requirements Relevant post-Baccalaureate degree required (or foreign degree equivalent) with three years or greater of related professional experience in marketing, communications, journalism, public affairs, or a related field; for candidates demonstrating comparable professional backgrounds, will accept a relevant Bachelor’s degree (or foreign degree equivalent) and five years or greater of relevant experience in substitution. Required Qualifications, Competencies, and Experience Bachelor’s degree in communications, marketing, journalism, public relations or a related field. 5-7 years of experience developing and implementing social media strategies for a major brand or organization. Demonstrated experience leading complex digital communications initiatives across multiple platforms. Experience supervising staff or leading a team. Strong understanding of social media analytics, audience engagement and digital storytelling. Ability to provide strategic consultation to colleagues and campus partners. Excellent written and verbal communication skills with strong attention to detail. Strong relationship-building, collaboration and project management skills. Preferred Qualifications, Competencies, and Experience 7-10 years of experience in social media, communications, journalism, public relations or marketing. Experience managing social media for a national or global brand in a large, complex organization. Experience developing video and YouTube strategies. Experience overseeing podcasts or digital audio content. Experience providing training or strategic consultation to decentralized communications teams. Special Physical/Mental Requirements Campus Security Authority Responsibilities Department Contacts Tim Sabo, Director of Business Operations Department Contact Telephone or Email tsabo@unc.edu Office of Human Resources Contact Information If you experience any problems accessing the system or have questions about the application process, please contact the Office of Human Resources at (919) 843-2300 or send an email to employment@unc.edu. Please note: The Office of Human Resources will not be able to provide specific updates regarding position or application status. Equal Opportunity Employer Statement The University is an equal opportunity employer and welcomes all to apply without regard to age, color, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, or sexual orientation. We encourage all qualified applicants to apply, including protected veterans and individuals with disabilities. Required Documents Curriculum Vitae / Resume Cover Letter Optional Documents Other Document Supplemental Questions Required fields are indicated with an asterisk (*). Please select the education / experience that matches your background Describe the number of years and in what capacity you’ve implemented social media strategies for a major organization. (Open Ended Question) Give a specific example of how you’ve aligned social media with organizational strategy. (Open Ended Question) Describe the number of years supervising a team. (Open Ended Question) #J-18808-Ljbffr