Product Marketing Lead, Content Creation
salesforce.com, inc., Indianapolis, IN, United States
About the Role
We are seeking a Product Marketing Lead to bring the Agentic Enterprise to life through clear, differentiated, and high-impact content. This role is designed for a technically credible PMM who genuinely loves storytelling, someone who can understand how AI and enterprise systems work, develop strong points of view, and translate that into content that stands out in a crowded market.
You will create content across formats, including blog, web, SEO, social, and events, developing stories that are not only easy to understand, but compelling, memorable, and grounded in real-world application. While storytelling will be your primary focus, this role requires the flexibility to operate as a PMM, stepping into priority initiatives (e.g., Dreamforce, major launches) and applying your product knowledge and narrative skills where they are most needed.
You will also be responsible for driving impact, not just output, tracking performance, learning what resonates, and continuously improving the quality and effectiveness of your work. AI will be an important tool in your workflow. You should be comfortable using it to accelerate idea generation, structure, and drafting, but equally focused on applying your own judgment, insight, and editorial voice to ensure every piece feels thoughtful, differentiated, and human.
Key Responsibilities
Content Creation
Write and develop original content across formats, including:
Blog articles
Web and SEO content
Social content
Event-related content
Translate complex AI and enterprise concepts into:
Clear, engaging narratives
Practical, useful insights
Stories that resonate with different audiences
Go beyond surface-level narratives to uncover:
How systems are actually built
What decisions and tradeoffs were made
What worked, what didn't, and what changed
Conduct interviews with:
Subject matter experts
Product leaders
Internal practitioners
Customers
Product & Competitive Understanding
Build a deep understanding of:
Salesforce products and platform capabilities
The broader AI and enterprise software landscape
Incorporate competitive awareness into your work by:
Understanding what others are saying
Identifying gaps and opportunities
Developing content that is clearly differentiated
Multi-Channel & Multi-Format Content
Adapt stories across channels and formats, including:
Blog
Video
Social
Event content
Identify new ways to:
Capture attention
Improve understanding
Increase engagement and retention
AI-Enabled Content Creation
Use AI tools to:
Generate and refine story ideas
Develop outlines and first drafts
Synthesize complex inputs
Apply strong editorial judgment to:
Refine and elevate AI-generated content
Ensure clarity, quality, and originality
Qualifications
5+ years of experience in product marketing, technical content, or related roles in AI, SaaS, or enterprise software
Strong writing and storytelling skills, with the ability to:
Simplify complex concepts
Develop clear, engaging narratives
Create content that stands out
Solid understanding of:
AI concepts
Enterprise software and platforms
Product positioning and differentiation
Experience or interest in:
Using AI tools to support content creation
Multi-format storytelling (video, demos, social, etc.)
EEO Statement Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to recruiting, hiring, and promotion decisions, compensation, benefits, training, and all other aspects of employment.
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You will create content across formats, including blog, web, SEO, social, and events, developing stories that are not only easy to understand, but compelling, memorable, and grounded in real-world application. While storytelling will be your primary focus, this role requires the flexibility to operate as a PMM, stepping into priority initiatives (e.g., Dreamforce, major launches) and applying your product knowledge and narrative skills where they are most needed.
You will also be responsible for driving impact, not just output, tracking performance, learning what resonates, and continuously improving the quality and effectiveness of your work. AI will be an important tool in your workflow. You should be comfortable using it to accelerate idea generation, structure, and drafting, but equally focused on applying your own judgment, insight, and editorial voice to ensure every piece feels thoughtful, differentiated, and human.
Key Responsibilities
Content Creation
Write and develop original content across formats, including:
Blog articles
Web and SEO content
Social content
Event-related content
Translate complex AI and enterprise concepts into:
Clear, engaging narratives
Practical, useful insights
Stories that resonate with different audiences
Go beyond surface-level narratives to uncover:
How systems are actually built
What decisions and tradeoffs were made
What worked, what didn't, and what changed
Conduct interviews with:
Subject matter experts
Product leaders
Internal practitioners
Customers
Product & Competitive Understanding
Build a deep understanding of:
Salesforce products and platform capabilities
The broader AI and enterprise software landscape
Incorporate competitive awareness into your work by:
Understanding what others are saying
Identifying gaps and opportunities
Developing content that is clearly differentiated
Multi-Channel & Multi-Format Content
Adapt stories across channels and formats, including:
Blog
Video
Social
Event content
Identify new ways to:
Capture attention
Improve understanding
Increase engagement and retention
AI-Enabled Content Creation
Use AI tools to:
Generate and refine story ideas
Develop outlines and first drafts
Synthesize complex inputs
Apply strong editorial judgment to:
Refine and elevate AI-generated content
Ensure clarity, quality, and originality
Qualifications
5+ years of experience in product marketing, technical content, or related roles in AI, SaaS, or enterprise software
Strong writing and storytelling skills, with the ability to:
Simplify complex concepts
Develop clear, engaging narratives
Create content that stands out
Solid understanding of:
AI concepts
Enterprise software and platforms
Product positioning and differentiation
Experience or interest in:
Using AI tools to support content creation
Multi-format storytelling (video, demos, social, etc.)
EEO Statement Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to recruiting, hiring, and promotion decisions, compensation, benefits, training, and all other aspects of employment.
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