Marketing Analytics Manager (E-Commerce & CRM)
Creative Circle, New York, NY, United States
Our national airline client is expanding its in‑house marketing and creative organization. They are looking for a senior, hands‑on Marketing Analytics leader to help build how digital performance is measured across e‑commerce and CRM.
This role is 40 hours per week and requires the candidate to come onsite 1-2 days per week at their office in Long Island City, NY.
This is a high‑visibility role supporting a growing team that is bringing more work in‑house. You will work closely with marketing, CRM, and leadership to understand what truly drives revenue and how to scale it. The engagement is planned as contract‑to‑hire, with conversion expected once a headcount opens.
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.
Marketing Analytics Manager Responsibilities
Own Measurement & Attribution
Build and scale a modern measurement and attribution framework Quantify incremental impact across channels, campaigns, content, and on‑site experiences Translate performance data into clear revenue impact and forecasting Run Incrementality & Lift Analysis
Design and execute A/B tests, holdouts, and quasi‑experiments Ensure statistical rigor and clear interpretation of results Scale insights into broader optimization and testing strategies Create Reporting That Drives Action
Own dashboards and reporting across daily, weekly, and monthly cadences Use Tableau and GA4 to clearly communicate what changed, why, and what to do next Serve as the source of truth for e‑commerce and CRM performance Maintain a Real‑Time Performance Pulse
Monitor traffic, engagement, and conversion behavior Identify trends, anomalies, and inflection points early Partner with teams to act quickly, doubling down on wins or addressing declines Partner & Elevate
Collaborate with e‑commerce and CRM teams on analytics needs Set best practices for analysis, reporting, and insights Help raise the overall analytics maturity of the organization Marketing Analytics Manager Qualifications
Minimum of 6–8+ years of experience in digital, product, growth, or marketing analytics Hands‑on experience executing lift and causal analyses Deep experience with attribution and incrementality measurement Comfortable operating in ambiguity and owning outcomes Expertise in GA4 and Tableau Advanced SQL skills Experience with FullStory and Dynamic Yield is a plus Benefits Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/visi
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Own Measurement & Attribution
Build and scale a modern measurement and attribution framework Quantify incremental impact across channels, campaigns, content, and on‑site experiences Translate performance data into clear revenue impact and forecasting Run Incrementality & Lift Analysis
Design and execute A/B tests, holdouts, and quasi‑experiments Ensure statistical rigor and clear interpretation of results Scale insights into broader optimization and testing strategies Create Reporting That Drives Action
Own dashboards and reporting across daily, weekly, and monthly cadences Use Tableau and GA4 to clearly communicate what changed, why, and what to do next Serve as the source of truth for e‑commerce and CRM performance Maintain a Real‑Time Performance Pulse
Monitor traffic, engagement, and conversion behavior Identify trends, anomalies, and inflection points early Partner with teams to act quickly, doubling down on wins or addressing declines Partner & Elevate
Collaborate with e‑commerce and CRM teams on analytics needs Set best practices for analysis, reporting, and insights Help raise the overall analytics maturity of the organization Marketing Analytics Manager Qualifications
Minimum of 6–8+ years of experience in digital, product, growth, or marketing analytics Hands‑on experience executing lift and causal analyses Deep experience with attribution and incrementality measurement Comfortable operating in ambiguity and owning outcomes Expertise in GA4 and Tableau Advanced SQL skills Experience with FullStory and Dynamic Yield is a plus Benefits Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/visi
#J-18808-Ljbffr