Marketing Analytics Manager (E-Commerce & CRM)
Creative Circle, New York, NY, United States
Our national airline client is expanding its in‑house marketing and creative organization. They are looking for a senior, hands‑on Marketing Analytics leader to help build how digital performance is measured across e‑commerce and CRM.
This role is 40 hours per week and requires the candidate to come onsite 1-2 days per week at their office in Long Island City, NY.
This is a high‑visibility role supporting a growing team that is bringing more work in‑house. You will work closely with marketing, CRM, and leadership to understand what truly drives revenue and how to scale it. The engagement is planned as contract‑to‑hire, with conversion expected once a headcount opens.
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.
Marketing Analytics Manager Responsibilities Own Measurement & Attribution Build and scale a modern measurement and attribution framework
Quantify incremental impact across channels, campaigns, content, and on‑site experiences
Translate performance data into clear revenue impact and forecasting
Run Incrementality & Lift Analysis Design and execute A/B tests, holdouts, and quasi‑experiments
Ensure statistical rigor and clear interpretation of results
Scale insights into broader optimization and testing strategies
Create Reporting That Drives Action Own dashboards and reporting across daily, weekly, and monthly cadences
Use Tableau and GA4 to clearly communicate what changed, why, and what to do next
Serve as the source of truth for e‑commerce and CRM performance
Maintain a Real‑Time Performance Pulse Monitor traffic, engagement, and conversion behavior
Identify trends, anomalies, and inflection points early
Partner with teams to act quickly, doubling down on wins or addressing declines
Partner & Elevate Collaborate with e‑commerce and CRM teams on analytics needs
Set best practices for analysis, reporting, and insights
Help raise the overall analytics maturity of the organization
Marketing Analytics Manager Qualifications Minimum of 6–8+ years of experience in digital, product, growth, or marketing analytics
Hands‑on experience executing lift and causal analyses
Deep experience with attribution and incrementality measurement
Comfortable operating in ambiguity and owning outcomes
Expertise in GA4 and Tableau
Advanced SQL skills
Experience with FullStory and Dynamic Yield is a plus
Benefits
Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/visi
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This role is 40 hours per week and requires the candidate to come onsite 1-2 days per week at their office in Long Island City, NY.
This is a high‑visibility role supporting a growing team that is bringing more work in‑house. You will work closely with marketing, CRM, and leadership to understand what truly drives revenue and how to scale it. The engagement is planned as contract‑to‑hire, with conversion expected once a headcount opens.
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.
Marketing Analytics Manager Responsibilities Own Measurement & Attribution Build and scale a modern measurement and attribution framework
Quantify incremental impact across channels, campaigns, content, and on‑site experiences
Translate performance data into clear revenue impact and forecasting
Run Incrementality & Lift Analysis Design and execute A/B tests, holdouts, and quasi‑experiments
Ensure statistical rigor and clear interpretation of results
Scale insights into broader optimization and testing strategies
Create Reporting That Drives Action Own dashboards and reporting across daily, weekly, and monthly cadences
Use Tableau and GA4 to clearly communicate what changed, why, and what to do next
Serve as the source of truth for e‑commerce and CRM performance
Maintain a Real‑Time Performance Pulse Monitor traffic, engagement, and conversion behavior
Identify trends, anomalies, and inflection points early
Partner with teams to act quickly, doubling down on wins or addressing declines
Partner & Elevate Collaborate with e‑commerce and CRM teams on analytics needs
Set best practices for analysis, reporting, and insights
Help raise the overall analytics maturity of the organization
Marketing Analytics Manager Qualifications Minimum of 6–8+ years of experience in digital, product, growth, or marketing analytics
Hands‑on experience executing lift and causal analyses
Deep experience with attribution and incrementality measurement
Comfortable operating in ambiguity and owning outcomes
Expertise in GA4 and Tableau
Advanced SQL skills
Experience with FullStory and Dynamic Yield is a plus
Benefits
Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/visi
#J-18808-Ljbffr