Brand Manager

We are seeking a Brand Manager to help shape and execute brand strategy across channels, with accountability for planning, performance, and ongoing brand health. This role will work cross‑functionally to translate consumer insights and market data into clear strategies that drive brand growth, relevance, and commercial impact.

This is a hybrid role requiring approximately three days per week in the office and offers a competitive compensation and benefits package.

Key Responsibilities

Own the development and execution of brand strategy, including positioning, messaging, and go‑to‑market plans

Lead annual and quarterly brand planning, ensuring alignment with broader business objectives

Analyze consumer, shopper, and market data to identify opportunities, diagnose performance, and guide decision‑making

Translate insights into actionable brand plans across media, retail, digital, and promotional channels

Partner closely with Sales, Finance, and other stakeholders to support execution and drive commercial results

Manage brand budgets, forecasts, and performance tracking in collaboration with Finance

Monitor and measure brand and campaign performance using KPIs, ROI analysis, and post‑program reporting

Serve as a steward of the brand, ensuring consistency across touchpoints and alignment across internal teams

Collaborate with internal teams and external partners to bring brand initiatives to market

Qualifications

Bachelor’s degree in Marketing, Business, or a related field; advanced degree a plus

5+ years of experience in brand management, marketing strategy, or related roles

Strong analytical skills with experience using data to inform brand and business decisions

Demonstrated ability to manage multiple initiatives and influence cross‑functional partners

Proven communication skills, with the ability to present insights and recommendations to senior stakeholders

Comfortable working in a fast‑paced environment with evolving priorities

Occasional travel may be required

“Equal Opportunity Employer/Veterans/Disabled

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The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements

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