Enrollment Services Marketing and Communications Specialist
Inside Higher Ed, Kennesaw, GA, United States
Job ID: 296060
Location: Kennesaw, Georgia
Job Summary
Coordinates and implements marketing and communication projects that support the assigned department and/or college's goals to help shape effective marketing and communications strategies. Organizes public image campaigns and special events that are engaging and contain an interactive strategy that enhances the University's reputation. Responsible for creating effective communication for emails, text messages, web, digital platforms, print, PowerPoints, newsletters, etc., for the assigned department(s). Works collaboratively with divisional partners to achieve project objectives, milestones, and deliverables, and campaign effectiveness reporting.
Key Responsibilities
Develops and maintains strong partnerships within the assigned department(s) and/or college(s), understands key business strategies, objectives, and project expectations to support marketing efforts and goals
Handles all internal and external communications for the division to drive student recruitment, progression, retention, and graduation
Creates, plans, and executes engaging and interactive communication content strategy to enhance the assigned department's goal
Works independently as the communication and marketing liaison to assigned departments (which include but not limited the Office of Admissions, Registrar, Financial Aid and Scholarships, and other campus units)
Works with divisional leadership to plan, create, and evaluate strategic communications initiatives to drive student engagement and activity with the university
Oversees the production process, day-to-day project activities, and provides analytical data for communications
Plans and manages project communications, monitors project status, proactively manages changes, and effectively communicates regularly to ensure message visibility and readability
Coordinates and runs meetings with department leadership and assistant directors to review communications, updates, and goals of departments
Partners with department social media staff to drive users to the assigned department and/or college's website, enhances the brand, promotes events and programs, and recruits students, as well as coordinates and develops social media campaigns to fit departmental goals
Ensures that communications are aligned with the university and the assigned department and/or college's brand messaging and policies to increase the sense of connection to the college and its extended community
Designs and facilitates communication within the CRM to ensure tracking, communication flow, and correct data
Directs projects using appropriate internal and external resources such as departmental team members, automation and CRM systems, videography, PR and marketing team, agency partners, freelance professionals, and PR/marketing firms
Ensures evaluation and analysis of marketing initiatives to determine the effectiveness of implemented strategies
May provide communication and marketing operation reports, which may be presented or provided to division leadership to assess communication effectiveness
Required Qualifications
Education: Bachelor's degree from an accredited institution of higher education in Marketing, Public Relations, Business Administration or related field
Experience: Two (2) years of marketing, communications or public relations work experience with a focus on account management and digital campaign management.
Preferred Qualifications
Advanced degree from an accredited institution of higher education in a related field
Previous experience in higher education
Extensive experience with the Microsoft Office Suite
Experience in communication planning, execution, and evaluation in a higher education institution
Experience with print and web content, creation, and design
Proposed Salary
The budgeted salary for this position is $57,000.
Knowledge, Skills, & Abilities
Able to produce creative and effective marketing communications materials
Comfortable interacting at all levels of the organization and willing to develop strong and positive relationships with staff and colleagues
Able to handle multiple tasks or projects at one time while meeting assigned deadlines
Acquires and maintains a detailed knowledge of the institutional policies, principles, and strategies, and keeps up to date with relevant developments
Knowledge of communication, sales, and a broad understanding of marketing principles
Knowledge of branding standards and University policies and guidelines used to develop marketing and advertising materials
Excellent interpersonal, initiative, teamwork, problem‑solving, independent judgment, organization, time management, project management, and presentation skills
Excellent written communication skills with the ability to tailor content to specific audiences and/or platforms
Proficient with computer applications and programs associated with the position (i.e., Microsoft Office suite, Adobe Creative suite, including Photoshop, etc.)
Strong attention to detail and project management skills
Strong customer service skills and phone and email etiquette
USG Core Values
The University System of Georgia core values are Integrity, Excellence, Accountability, and Respect. These values guide all that we do, and each USG community member is responsible for demonstrating and upholding these standards.
Equal Employment Opportunity
Kennesaw State University is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for living, work and study. To that end, and in accordance with federal and state law, Board of Regents policy, and University policy, the University prohibits harassment of or discrimination against any person because of race, color, sex (including sexual harassment, pregnancy, and medical conditions related to pregnancy), sexual orientation, gender identity, gender expression, ethnicity or national origin, religion, age, genetic information, disability, or veteran or military status by any member of the KSU Community on campus, in connection with a University program or activity, or in a manner that creates a hostile environment for members of the KSU community.
Other Information
This is not a supervisory position.
This position does not have any financial responsibilities.
This position will not be required to drive.
This role is not considered a position of trust.
This position does not require a purchasing card (P–Card).
This position may travel 1% – 24% of the time.
Background Check
Standard Enhanced
Education
Apply
For additional information on this policy, or to file a complaint under the provisions of this policy, please contact the Office of Institutional Equity at English Building, Suite 225, eeo@kennesaw.edu.
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Location: Kennesaw, Georgia
Job Summary
Coordinates and implements marketing and communication projects that support the assigned department and/or college's goals to help shape effective marketing and communications strategies. Organizes public image campaigns and special events that are engaging and contain an interactive strategy that enhances the University's reputation. Responsible for creating effective communication for emails, text messages, web, digital platforms, print, PowerPoints, newsletters, etc., for the assigned department(s). Works collaboratively with divisional partners to achieve project objectives, milestones, and deliverables, and campaign effectiveness reporting.
Key Responsibilities
Develops and maintains strong partnerships within the assigned department(s) and/or college(s), understands key business strategies, objectives, and project expectations to support marketing efforts and goals
Handles all internal and external communications for the division to drive student recruitment, progression, retention, and graduation
Creates, plans, and executes engaging and interactive communication content strategy to enhance the assigned department's goal
Works independently as the communication and marketing liaison to assigned departments (which include but not limited the Office of Admissions, Registrar, Financial Aid and Scholarships, and other campus units)
Works with divisional leadership to plan, create, and evaluate strategic communications initiatives to drive student engagement and activity with the university
Oversees the production process, day-to-day project activities, and provides analytical data for communications
Plans and manages project communications, monitors project status, proactively manages changes, and effectively communicates regularly to ensure message visibility and readability
Coordinates and runs meetings with department leadership and assistant directors to review communications, updates, and goals of departments
Partners with department social media staff to drive users to the assigned department and/or college's website, enhances the brand, promotes events and programs, and recruits students, as well as coordinates and develops social media campaigns to fit departmental goals
Ensures that communications are aligned with the university and the assigned department and/or college's brand messaging and policies to increase the sense of connection to the college and its extended community
Designs and facilitates communication within the CRM to ensure tracking, communication flow, and correct data
Directs projects using appropriate internal and external resources such as departmental team members, automation and CRM systems, videography, PR and marketing team, agency partners, freelance professionals, and PR/marketing firms
Ensures evaluation and analysis of marketing initiatives to determine the effectiveness of implemented strategies
May provide communication and marketing operation reports, which may be presented or provided to division leadership to assess communication effectiveness
Required Qualifications
Education: Bachelor's degree from an accredited institution of higher education in Marketing, Public Relations, Business Administration or related field
Experience: Two (2) years of marketing, communications or public relations work experience with a focus on account management and digital campaign management.
Preferred Qualifications
Advanced degree from an accredited institution of higher education in a related field
Previous experience in higher education
Extensive experience with the Microsoft Office Suite
Experience in communication planning, execution, and evaluation in a higher education institution
Experience with print and web content, creation, and design
Proposed Salary
The budgeted salary for this position is $57,000.
Knowledge, Skills, & Abilities
Able to produce creative and effective marketing communications materials
Comfortable interacting at all levels of the organization and willing to develop strong and positive relationships with staff and colleagues
Able to handle multiple tasks or projects at one time while meeting assigned deadlines
Acquires and maintains a detailed knowledge of the institutional policies, principles, and strategies, and keeps up to date with relevant developments
Knowledge of communication, sales, and a broad understanding of marketing principles
Knowledge of branding standards and University policies and guidelines used to develop marketing and advertising materials
Excellent interpersonal, initiative, teamwork, problem‑solving, independent judgment, organization, time management, project management, and presentation skills
Excellent written communication skills with the ability to tailor content to specific audiences and/or platforms
Proficient with computer applications and programs associated with the position (i.e., Microsoft Office suite, Adobe Creative suite, including Photoshop, etc.)
Strong attention to detail and project management skills
Strong customer service skills and phone and email etiquette
USG Core Values
The University System of Georgia core values are Integrity, Excellence, Accountability, and Respect. These values guide all that we do, and each USG community member is responsible for demonstrating and upholding these standards.
Equal Employment Opportunity
Kennesaw State University is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for living, work and study. To that end, and in accordance with federal and state law, Board of Regents policy, and University policy, the University prohibits harassment of or discrimination against any person because of race, color, sex (including sexual harassment, pregnancy, and medical conditions related to pregnancy), sexual orientation, gender identity, gender expression, ethnicity or national origin, religion, age, genetic information, disability, or veteran or military status by any member of the KSU Community on campus, in connection with a University program or activity, or in a manner that creates a hostile environment for members of the KSU community.
Other Information
This is not a supervisory position.
This position does not have any financial responsibilities.
This position will not be required to drive.
This role is not considered a position of trust.
This position does not require a purchasing card (P–Card).
This position may travel 1% – 24% of the time.
Background Check
Standard Enhanced
Education
Apply
For additional information on this policy, or to file a complaint under the provisions of this policy, please contact the Office of Institutional Equity at English Building, Suite 225, eeo@kennesaw.edu.
#J-18808-Ljbffr