Content Specialist
SpyCloud, Austin, TX, United States
About SpyCloud
SpyCloud transforms recaptured darknet data to disrupt cybercrime. Its automated identity threat protection solutions leverage advanced analytics and AI to proactively prevent ransomware and account takeover, detect insider threats, safeguard employee and consumer identities, and accelerate cybercrime investigations. SpyCloud’s data from breaches, malware‑infected devices, and successful phishes also powers many popular dark web monitoring and identity theft protection offerings. Customers include seven of the Fortune 10, along with hundreds of global enterprises, mid‑sized companies, and government agencies worldwide. Headquartered in Austin, TX, SpyCloud is home to more than 200 cybersecurity experts dedicated to protecting businesses and consumers from stolen identity data.
Job Overview We’re looking for a Content Specialist to report to the Senior Manager, Content Marketing and support content creation that influences brand awareness and customer acquisition. The role will drive daily collaboration across the business as it structures messaging and assets, delivers a wide range of content—including reports, blogs, emails, web copy, and guides—and reports on key metrics.
Responsibilities
Content ideation: Contribute ideas to enhance marketing programs and sales outreach, and guide stakeholders with content recommendations based on strategic objectives and core distribution channels.
Multi‑format content creation & repurposing: Write content consistent with our brand tone and voice, optimized for search and user experience across formats—reports, blog articles, case studies, guides, emails, and more—to support buyer education, consideration, deal acceleration, and customer retention.
Content optimization: Apply SEO/AEO strategies to maximize content reach and discoverability.
Content audits: Perform regular audits to identify where new content is needed and opportunities to repurpose or refresh existing content.
Cross‑collaboration: Support the product marketing team with content specific to SpyCloud solutions areas and customer industry verticals.
Content library management: Co‑manage the content library via third‑party tool.
Reporting: Work with leadership to report on strategic content KPIs and adapt strategies based on performance.
Qualifications
3+ years of content/communications experience in marketing technology solutions for large enterprises.
Experience in the B2B cybersecurity industry is preferred; tech/software experience is a must‑have.
Diverse content portfolio that demonstrates strong, compelling writing and a proven track record of creating impactful marketing content.
Familiarity with Google Workspace, CMS platforms, project management tools, and SEO/AEO best practices and tools.
Experience with AI for content research, ideation, and workflows/production that support strong writing standards & ethics.
High degree of responsibility and follow‑through.
Ability to prioritize and juggle multiple projects and coordinate with stakeholders.
Nice to Have
Experience writing copy for successful email programs.
Sales enablement platform experience.
Residency in Austin, TX is preferred but not required.
Benefits & Perks U.S.‑Based Benefits + Perks (for Full Time Employees)
401(k) with Employer Contribution
Health, Vision, and Dental Insurance
Health Savings Account (HSA) available with Employer Contribution
Employer Paid Life, Short‑term, and Long‑term Disability Insurance
Generous PTO Plan and 16 paid holidays per year
U.K.‑Based Benefits + Perks (for Full Time Employees)
Retirement Savings Plan with Employer Contribution
Employer Provided Private Health Insurance and Healthcare Cashplan
Employer Paid Life Insurance and Income Replacement
Generous Holiday Plan and 14 paid holidays per year
Equal Employment Opportunity SpyCloud is a proud Equal Employment Opportunity and affirmative action employer of choice. All employment decisions are based on merit, performance, and business needs. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or any other legally protected characteristic. Women, minorities, individuals with disabilities, and protected veterans are encouraged to apply. SpyCloud complies with applicable state and local laws governing nondiscrimination in employment. This policy covers all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Disability Accommodations If you need assistance or accommodation due to a disability, you may contact us.
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Job Overview We’re looking for a Content Specialist to report to the Senior Manager, Content Marketing and support content creation that influences brand awareness and customer acquisition. The role will drive daily collaboration across the business as it structures messaging and assets, delivers a wide range of content—including reports, blogs, emails, web copy, and guides—and reports on key metrics.
Responsibilities
Content ideation: Contribute ideas to enhance marketing programs and sales outreach, and guide stakeholders with content recommendations based on strategic objectives and core distribution channels.
Multi‑format content creation & repurposing: Write content consistent with our brand tone and voice, optimized for search and user experience across formats—reports, blog articles, case studies, guides, emails, and more—to support buyer education, consideration, deal acceleration, and customer retention.
Content optimization: Apply SEO/AEO strategies to maximize content reach and discoverability.
Content audits: Perform regular audits to identify where new content is needed and opportunities to repurpose or refresh existing content.
Cross‑collaboration: Support the product marketing team with content specific to SpyCloud solutions areas and customer industry verticals.
Content library management: Co‑manage the content library via third‑party tool.
Reporting: Work with leadership to report on strategic content KPIs and adapt strategies based on performance.
Qualifications
3+ years of content/communications experience in marketing technology solutions for large enterprises.
Experience in the B2B cybersecurity industry is preferred; tech/software experience is a must‑have.
Diverse content portfolio that demonstrates strong, compelling writing and a proven track record of creating impactful marketing content.
Familiarity with Google Workspace, CMS platforms, project management tools, and SEO/AEO best practices and tools.
Experience with AI for content research, ideation, and workflows/production that support strong writing standards & ethics.
High degree of responsibility and follow‑through.
Ability to prioritize and juggle multiple projects and coordinate with stakeholders.
Nice to Have
Experience writing copy for successful email programs.
Sales enablement platform experience.
Residency in Austin, TX is preferred but not required.
Benefits & Perks U.S.‑Based Benefits + Perks (for Full Time Employees)
401(k) with Employer Contribution
Health, Vision, and Dental Insurance
Health Savings Account (HSA) available with Employer Contribution
Employer Paid Life, Short‑term, and Long‑term Disability Insurance
Generous PTO Plan and 16 paid holidays per year
U.K.‑Based Benefits + Perks (for Full Time Employees)
Retirement Savings Plan with Employer Contribution
Employer Provided Private Health Insurance and Healthcare Cashplan
Employer Paid Life Insurance and Income Replacement
Generous Holiday Plan and 14 paid holidays per year
Equal Employment Opportunity SpyCloud is a proud Equal Employment Opportunity and affirmative action employer of choice. All employment decisions are based on merit, performance, and business needs. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or any other legally protected characteristic. Women, minorities, individuals with disabilities, and protected veterans are encouraged to apply. SpyCloud complies with applicable state and local laws governing nondiscrimination in employment. This policy covers all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Disability Accommodations If you need assistance or accommodation due to a disability, you may contact us.
#J-18808-Ljbffr